Small programs near 1. (free). In the applet background, open the "nearby applet" and set the geographical location of the store. The applet is automatically displayed to WeChat users within 5 kilometers. All eligible applets can get free exposure in "nearby applets", and one applet can add 10 geographical location.

2. Advertising of nearby applets (charge). The nearby applet is the key traffic portal opened by WeChat, and it also opens the advertising channel. The advertisement is in the third line of the nearby applet. Click to open the corresponding applet. Jumping to other pages is temporarily not supported.

3, WeChat group sharing, to achieve fan fission (free), synchronous notification in the original fan group, so that fans can spread independently, which can guide fans to share, and then use screenshots to receive small gifts, and gradually lead traffic to small programs to promote sales.

4, QR code poster (free+paid, suitable for online and offline scenes, you can generate a small program QR code through the background and implant it into online and offline posters or outdoor advertisements. For example: friends circle, WeChat group, stores, elevators, airports, event sites and so on.

5, push (free, but there is a charge. For some small programs, push may be the promotion method closest to the user scenario. Offline, promote small programs through small program codes and promotional materials. Such as: catering, flowers, beauty, fitness and other offline stores, the effect is obvious and the transformation is fast.

6. WeChat official account related applet (free),

1 wechat official account data details page is bound with related applets. When users pay attention to your official WeChat account, they can see relevant applets in a conspicuous position. Click to jump directly to the applet.

2 The article of WeChat official account is inserted into the business card of the applet. If the user is interested in the product/service in combination with the content, he can directly click into the applet, thus realizing the transformation from content to purchase. But this is a long-term operation process, and the early effect depends on the number of fans retained in the official WeChat account itself.

3 WeChat official account custom menu bar associated applet, users can directly click to access applet.

4 Through the component of Deyou Store "Pay attention to WeChat official account", the QR code information of WeChat official account can be placed on the homepage of applet mall to guide applet users to pay attention to WeChat official account.

7. WeChat applet advertisement (paid) opens the advertiser in the background, and the display scene is customized by applet traffic, and the display page and location are flexibly set according to its applet characteristics. Common display scenarios are: article page-article end, detail page-page bottom, information flow-information flow top or between information flows.

8. Official brand promotion (free of charge), official brand area, which helps merchants to reach users through open access to business information and better provide services and content for users. After opening the official brand area, businesses will gain rich display capabilities. Users can go directly to businesses by searching for brand names, and businesses' services and items also have the opportunity to appear in relevant search results.

9. Template message push (free) is a push generated by the applet for each user in WeChat. Content classes can use it to prompt updates, e-commerce classes can use it to prompt promotions or unpaid payments, and tool classes can use it to prompt the completion of daily goals. Every push makes users gradually form a dependence on applets.

10, applet store (paid). Putting applets in applet stores by paying or other means can also play a certain publicity role. The mainstream applet stores include Knowler, WeChat applet, Dream applet store, applet nest and so on.

1 1, group bargaining (free) and other marketing fission tools, merchants develop their own WeChat applet mall with low cost and low threshold through the store system, and use the fission tools such as group bargaining and distribution provided by the store to quickly add new powder, easily acquire new customers and increase sales.

12, new media soft text promotion (paid), you can use KOL's fan appeal to promote applets, which is a mainstream promotion method in the new media era. Put small programs on new media platforms such as WeChat through high-quality soft advertisements or hard advertisements. At present, many 65438+ million+self-media have clear submission prices.

13.app share to WeChat (free). Some merchants have their own App Mall, which connects applets and apps through technical means. When the content of the app is shared to WeChat, it will automatically become an applet card, and the user clicks to jump directly to the applet page.

14, WeChat payment (free),

1 After the user completes the payment, you can set a reminder to pay attention to your official WeChat account on the successful payment page.

2 On the "Payment Voucher" page, you can recommend your applet again to remind users to make a second purchase.

3 Consumption sharing benefits "capital reduction" for rapid fission and innovation, attracting users to enter small programs to complete the transformation.

4 Skillfully use the WeChat search portal and grab the ranking with the small program name (free). The name of the applet is unique, and the ranking of the applet is related to the name, description, online time, user visits and the overall quality of the applet. According to users' search habits and product characteristics, register as many applet names as possible, so that applets rank higher and are easier to be searched by users. It is to do more small programs (each enterprise entity can apply for 50 small programs) to form a hegemony screen, and use all the keywords that can be thought of at present, but we need to pay attention to the naming norms of small programs. In addition, what we need to do is to optimize the keywords described by the applet.

16, jump between small programs (free), you can make a small program for each product line, bind to the same official WeChat account theme, and then jump to each other.

17, gift card game (free), the first to play gift cards is the "Starbucks says with stars" applet, users buy gift cards to share with their friends, and friends can use the gift cards directly after they arrive at Starbucks; For details, please refer to the "Star Starbucks" and "McDonald's" applets.