With the improvement of people's material and cultural living standards and the gradual implementation of the Outline of the National Fitness Program, the market for fitness equipment will inevitably become wider and wider. The "12 1" project advocates that the community should provide more than one place for sports and fitness activities, and that each family should have more than one piece of sports and fitness equipment, which paints a grand blueprint for the fitness equipment market: if there are five people in each household and each family has only one piece of equipment, then this alone will require 240 million pieces in the whole country! This is simply the first market in the world.
This big market is far from being formed at present, and it needs the joint efforts and cultivation of the whole people. Just as Wu Shaozu, director of the State Sports Commission, said: The Outline of the National Fitness Program benefits the country and the people, and it is beneficial to the present and the future; Strengthening the physical construction of the Chinese nation is a great social activity and a huge systematic project. If it is a huge system engineering, it will never happen overnight. The survey data of some sports workers about national fitness have certain reference value for developing and cultivating the fitness equipment market.
The 9 18 questionnaire "What kind of sports do you like best" shows that there are 399 runners and gymnasts, accounting for 43.4% of the survey. Dancers 194, qigong players 76. Suppose that half of the Wushu players use Wushu equipment, 22.4% are keen on using sports equipment, and 77.6% don't like it. This is due to the advantages of traditional exercise methods, while people who use modern fitness equipment have just started in group activities, and people don't know much about their functions.
"Where do you want to exercise?" Of the 926 answers to this question, only 95 people want to exercise at home, accounting for 10.3% of the total number of people interviewed. This is related to the small average living area of Shanghai residents (65438+7.5 square meters per capita at the end of 0994). This means that more fitness equipment with small floor space should be introduced at present; It is impossible for a large area of fitness equipment to enter the homes of ordinary people at once.
Among the 825 respondents about the affordable home fitness equipment, 123 replied that it doesn't matter if the price is higher as long as the fitness purpose can be achieved, while 85% said that the price below 1000 yuan is moderate. Of course, for families with similar household appliances, it is possible to have a fitness equipment with the same price as mid-range household appliances, which can not only exercise, but also serve as a modern decoration.
At a seminar on home fitness equipment held in Shanghai, an opinion of experts attending the meeting is quite enlightening to the development and cultivation of the fitness equipment market: in terms of fitness equipment, some people think that the more functions, the better, which is a "misunderstanding". But if there is only one function, it may appear monotonous and less interesting; Considering adults, men and women, and children, it is advisable for a piece of equipment to have 3-5 training methods and functions.