I believe that any enterprise wants to know how much it costs to build a shopping mall platform in the process of building an online shopping mall. In fact, there is no fixed answer to this question in the industry, because in the process of building a shopping mall platform, there are too many influencing factors, the products sold by each enterprise are completely different, and the target groups are also very different, so in the process of building and developing the platform, it is inevitable that there will be some other factors, which will cause some price fluctuations.
Wang believes that through the construction of e-commerce platform, any enterprise can bring more powerful user flow for itself, quickly expand the sales channels of products, expand the market to various places, find its own user groups in a targeted manner, and even promote the product marketing business to the whole country and even the whole world, so that enterprises can obtain higher profits. Therefore, the long-term growth profit of enterprises must not be affected by the price factors of the construction and development of e-commerce platforms.
Talk about the question: Why should the retail industry develop e-commerce?
In recent years, as the main body of the circulation market, the scale of retail business has been expanding, physical retail has picked up, and online retail has developed rapidly, which has promoted the growth of consumption. The retail industry is growing steadily, the ability to absorb employment is enhanced, and the comprehensive contribution rate of the industry is constantly improving. The recovery of retail industry is mainly due to the steady progress of China's economy. The supply-side structural reform has achieved initial results and promoted the stability of the retail industry.
However, the physical retail industry is still facing the pressure of rising logistics costs, leasing costs and labor costs, as well as the unfavorable situation of fierce homogenization competition, uneven development of commercial outlets, escape from order and consumption diversion of online retail. The innovation and transformation of retail industry has reached the forefront. Whether actively attacking or passively seeking change, it is the last word to follow the laws of the market and reverse the unfavorable situation.
Judging from the development trend, the state will provide conditions for the sustainable development of the retail industry and create a good environment for the innovation and transformation of physical retail, while the upgrading of household consumption is also forcing the innovation and transformation of the retail industry. In the next few years, the retail industry will continue to maintain a steady and rapid development trend, and the quality, efficiency and service level will continue to improve. The combination of online, offline and logistics has become the future development direction of retail industry.
In addition, the Internet has penetrated into every corner of our lives, and people cannot live without it every day. For the retail department store industry, the Internet provides great convenience for the retail department store industry, and it is also a great opportunity for the development of the retail department store group. According to many years of experience in IT Internet design and development, Wang Yizhi believes that brand building and the development of e-commerce platform are the prerequisites for retail department stores to seize the beach in internet plus.
Let's talk about it first: How to do a good job in the development planning of a food mall website/retail department store B2C e-commerce APP platform?
First, the interface design style of the food mall website/retail department store B2C e-commerce APP platform
Based on the VI/CI system of the enterprises affiliated to the website of food store/B2C e-commerce APP platform of retail department store, the browsing habits of different visitors are taken as the standard. Pursue simplicity and practicality, conform to the browsing habits of retail department store users, and highlight functionality and practicality.
Second, about the front desk architecture column of the food mall website/B2C e-commerce APP platform of retail department stores
Here, we share a common structural column in the construction and development of B2C e-commerce APP shopping platform of food mall website/retail department store. Wang reminds you that this e-commerce platform architecture is for reference only, please increase or decrease it according to your actual situation.
1, home page
2. Meat, poultry, aquatic products, fruits and vegetables
Boutique fruit cherry kiwi orange apple tropical fruit grape raisin melon mango
Seafood aquatic products shrimp and shellfish sea cucumber crab abalone dry goods seafood gift box
Raw meat, poultry and eggs imported meat, mutton, beef, pork, poultry and eggs.
Fine vegetables organic vegetables fine vegetables processed vegetables frozen vegetables
Low-temperature beverage Fresh milk yogurt butter cheese low-temperature juice low-temperature beverage
Selected staple food jiaozi wonton steamed buns glutinous rice jiaozi rice cake Western staple food Western pastry Chinese pastry.
Cooked food/side dishes, condiments, hot pot, pills, pickled products, cooked meat, sausages, ready-to-eat dishes, ham.
Ice cream ice cream popsicle
Gift certificate meat gift box seafood gift box fresh bill of lading special gift card
3. Food/wine/
Drinks, alcohol, leisure snacks, grain and oil, dry goods, kitchen seasoning, biscuits, cakes, milk, milk tea and coffee.
4, mother and baby/toys/children's clothing
Maternal and infant food is 0-6 months, 7- 12 months, 1-3 years old, 3-6 years old, and over 6 years old.
Retail department store 0-6 months 7- 12 months 1-3 years old 3-6 years old 6 years old and above.
Milk powder one stage two stages three stages four stages five stages special formula milk powder goat milk powder organic milk powder maternal milk powder.
Supplementary food fruits/vegetables/meat sauce fruits/vegetables/meat powder rice noodles porridge noodles baby floss
Snacks, biscuits, juice/drinks, grinding sticks, baby snacks.
Maternal and infant nutrition DHA calcium calcium iron zinc bovine colostrum clearing fire/appetizing vitamin probiotic nutrient fish oil
Pregnant mother's food, mother's complementary food, mother's nutrients.
Diapers/wipes Ordinary wipes Hand wipes diapers /L diapers /M diapers /NB diapers /S diapers /XL diapers /XXL diapers
Care products baby skin care barber bottle cleaning mosquito repellent sunscreen daily care shampoo bath laundry detergent/soap bath utensils baby mouth cleaning toilet.
Feeding supplies dining chair rocking chair children's tableware bottle nipple warm milk disinfection kettle/cup bib/splash-proof clothing tooth training gutta percha soothing accessories
Maternal sanitary napkins/pads in the maternal area; Postpartum care; Physical care; Skin care for pregnant women; Other care products.
Breastfeeding supplies breast pillow breast pad breast storage breast care breast pump
Health, safety, safety, protective cooling supplies, masks, medicine feeders, thermometers.
Toy musical instrument building block jigsaw puzzle fitness outdoor musical instrument plush fabric model doll toy remote control electric early education puzzle
Baby stroller seat safety seat children's bicycle stroller toddler crib
Children's stationery painting manual school supplies
Auxiliary products for pregnant mothers Mommy bag/baby belt
5. Paper towels/kitchen cleaning/pets
Paper wet wipes, clothing cleaning, household cleaning appliances, insect repellent, dehumidifier, leather care, pet life, green gardening.
6. Household textiles/kitchenware/furniture
Bedding daily pots and pans, water utensils, kitchen utensils, knives, tea sets, tableware, home improvement, soft clothes, fine furniture, home improvement, building materials.
7, beauty/personal cleaning
Hairdressing, hair care, female care, bathing, oral cleaning care, facial care, colorful makeup, body care, male care and beauty tools.
8. Women's/Men's/Underwear/Jewelry
Fashion skirts, ladies tops, ladies pants, high quality underwear styles, men's jewelry watches/glasses
9. Shoes/bags/outdoor sports
Fashion women's shoes trend women's bags luxury big-name features bags boutique men's shoes boutique men's bags sports shoes clothing fitness equipment outdoor equipment.
10, Mobile/Digital/Computer Office
Mobile phone accessories photography video audio-visual intelligent equipment digital accessories computer network peripherals office equipment.
1 1, household appliances/automotive supplies
Kitchen, small household appliances, personal care, health TV, air conditioning, kitchen and bathroom, refrigerator, washing machine, maintenance, car decoration, car supplies.
12, Medicine/Health Nutrition/Adults
Nutrition, health and nutritional ingredients Traditional nourishing adult products, household appliances, contact lenses
13, books
Children's education, literature and art management, inspirational humanities and social sciences life science journals/original audio and video
14. Category of activity promotion column: activity area, member area and discount area.
15, dynamic information column subcategory: company dynamic promotion activities.
16. Sub-category of service guarantee column: genuine 7-day warranty, return without reason, and privacy statement of return policy.
17. Shopping guide column subcategory: free registration for account management of shopping process.
18. Payment method column subcategory: Alipay WeChat payment
19. Sub-category of delivery method column: signing-in notes related to delivery.
Third, about the backstage function module of the food mall website/B2C e-commerce APP platform of retail department stores.
1. Product management function of food mall website/B2C e-commerce APP platform of retail department store.
The product classification management of the e-commerce platform of retail department stores can be classified at multiple levels, and the product line of the enterprise is expressed in a tree-like organizational form, which is convenient for management and reference.
Commodity information management of e-commerce platform of retail department stores, free to add, delete and modify commodity price, inventory, member price, place of origin, brand, commodity picture and parameter description.
In the product retrieval of e-commerce platform of retail department stores, customers can directly search according to the product name, brand, origin, model and price.
Product attributes of e-commerce platform of retail department stores: best sellers, latest products, recommended products, etc.
Retail department store e-commerce platform product picture: series of selected pictures, click to enlarge.
Click volume of products on the e-commerce platform of retail department stores: You can record the click volume of customers to judge whether the products are popular with customers.
Customer comments on the products of the e-commerce platform of retail department stores: customers can express their own comments and opinions on the products.
2, food mall website/retail department store B2C e-commerce APP platform news release management function
Dynamic release of e-commerce platform for retail department stores: merchants can release preferential prices and policies for current promotions.
Release of shopping help information on e-commerce platform of retail department stores: such as trading terms, shopping process, preferential policies for members, transportation instructions, payment instructions, after-sales service, etc.
Background editing of e-commerce platform of retail department stores: All publishing systems support Word-style graphic editing.
The order in which news categories or topics appear on the e-commerce platform page of retail department stores can be determined by changing the category order.
3. Member management function of B2C e-commerce APP platform of food mall website/retail department store
Online registration, login, password modification and data modification interface for users of e-commerce platform of retail department stores.
The e-commerce platform of retail department stores has the functions of unified management, data review, deletion and deactivation for member customers.
Shopping history data of retail department store e-commerce platform, and order status query.
4, food mall website/retail department store B2C e-commerce APP platform product ordering function
Shopping cart of e-commerce platform of retail department store: After customers browse the goods with satisfaction, they can fill in the order online and determine the mode of transportation and payment.
Shopping for members of the e-commerce platform of retail department stores: When browsing products with satisfaction, when filling in the order form, it will be automatically preset according to the information when customers register, and the order number will be generated after successful shopping to prepare for future status inquiry.
The e-commerce platform of retail department stores automatically realizes preferential policies. Members are calculated according to the discount of membership price, and give members points. When the points reach a certain level, they can give gifts to customers.
5. Order management function of food mall website/B2C e-commerce APP platform of retail department store
Users of e-commerce platform of retail department stores place orders: customers fill in orders and related transportation and payment methods at the front desk.
Order processing of e-commerce platform of retail department stores: log in to the background management system and prompt that there is an unprocessed order list, which can be used to confirm payment, delivery, successful transaction and other operations.
Order history of retail department store e-commerce platform: after the order is processed, the transaction details of the order, such as product, payment, transaction date, etc. You can keep it for after-sales service.
Sales statistics of e-commerce platform of retail department stores: statistics of products sold are convenient for estimating sales quantity and realizing macro management.
6. Advertising management function of food mall website/B2C e-commerce APP platform of retail department store
Advertising management of e-commerce platform in retail department stores: You can add an advertisement in a specific position of e-commerce platform to better attract customers' attention to superior products.
Here, Wang reminds everyone that the backstage function module of this mall website /APP platform is for reference only. For some enterprises with low requirements, some functions may not be needed or may not meet the needs of enterprises with high requirements. More functional modules need to be developed and mined, please increase or decrease according to your actual situation.
Question: Why are there some low-cost shopping mall platform construction companies in the market?
Generally speaking, this kind of low-priced retail department store platform construction belongs to the template shopping mall platform construction type, which can be said to be a prototype of the finished shopping mall platform made directly, which can be copied indefinitely, or it can be said to be a shopping mall platform that can be generated by software in a few minutes. The cost is surprisingly low, and the price generally ranges from 2000 to 5000 yuan. There are basically only a few sets of templates in each industry of this kind of mall platform, and each set of templates may be used by thousands of companies. In addition to changing words and LOGO+ product pictures, the style is basically the same, and there is no personalization, which is very unfavorable to the ranking performance of search engines and the optimization of user experience. If the retail department store has its own requirements and ideas for the mall platform in the middle and late stage, I am afraid it is basically impossible.
Want to use the template mall platform to do a good job in e-commerce network marketing promotion, can only say that the role and significance are not great. Wang reminds everyone here that retail department stores, especially those that want to bid on Baidu, make headlines today or pay for promotion, must be used with caution, and don't affect the effect of paid promotion because of the construction of the mall platform, which will really outweigh the benefits. After all, you get a point and a point of quality, which is an eternal truth.
Question: How much do enterprises need to invest in building a food mall website /B2C e-commerce APP platform for retail department stores?
How much does it cost to build a retail department store platform? In fact, this sensitive topic about price is not easy to answer. For the current market, the quotation cost of some e-commerce platform construction companies developing retail department store platforms is about 10,000 to 20,000, some are 30,000 to 50,000, and some e-commerce platform construction companies are tens of thousands to hundreds of thousands. Why is there a big price difference?
Due to the complex development function and relatively long development cycle of B2C online shopping mall, some quotations mentioned above are for reference only, and there is no unified pricing here. One is based on the budget of the enterprise, and the other is based on the requirements of the enterprise for the platform! In addition, when looking for an e-commerce platform development service provider, don't be greedy and cheap. Whoever is cheap will choose. In the end, it is found that the expected effect cannot be achieved at all, which not only wastes financial resources, but also wastes the manpower and time cost of docking. The biggest loss is the enterprise itself.
Therefore, it is difficult for the e-commerce platform construction company to give you an exact answer to the question of how much it costs to build an online mall platform for retail department stores. After the e-commerce platform construction company understands the specific requirements of the enterprise for the mall platform, it can make a more accurate quotation budget for the enterprise.