Ability 1: Copywriting

Copywriting is a basic ability of new media operation and content operation, but you don't have to be afraid, because there is still a difference between writing copywriting and writing articles, and you don't need too gorgeous words. Copywriting has a purpose, so that users can intuitively feel the purpose and viewpoint of your article, accumulate more in the early stage, read a lot of articles and viewpoints constantly, learn to express their own understanding slowly, and practice writing more.

Note: in the copy, we should also pay attention to determining the selling point of the product and building the structure. For example, the structure of dry goods is usually:

What is this? -Why? -What to do.

Recommended learning website: top copywriting network, TOPYS.

Ability 2: User research

The purpose of the study is to discover the needs of users, gain insight into users and accept their suggestions. First of all, it is necessary to clearly investigate the problem and attract users to participate. It is very important to collect information for research, have the opportunity to understand users' real thoughts, get more information from users' mouths, improve products and optimize iterations from users' perspective.

Research methods include: questionnaire survey, 1v 1 question and answer, product testing, etc.

Ability 3: data analysis

In operation, when we publish information to the platform, we need to collect data for analysis, such as user data, market data, competing product data and so on. This is also to collect effective information, avoid detours and help us make subsequent decisions and actions. The purpose is to solve the problem, get effective feedback, and then iteratively optimize the product. It is suggested that babies can study Excel well, which is also a necessary skill for migrant workers, or learn some common skills, which will add a lot to your work.

Recommended learning websites: thousand melon data, watermelon data, new list.

Ability 4: Understand different platforms

The algorithm mechanism of different channels is different, and the user needs are also different. Therefore, operators should conduct a comprehensive analysis and understanding of different channels, and then prescribe the right medicine. Different platforms publish different content forms to accurately attract users. For example, Little Red Book is mainly a platform for sharing and inventory, Zhihu is a popular list, a platform for dry goods knowledge, etc., and users' needs are also different.

Ability 5: video editing

If you are a small partner in new media operation, the ability to make and edit short videos is a must. In recent years, short video locations have gathered considerable traffic, such as Tik Tok and A Aauto Quicker. This kind of app users use it frequently, so it is also a necessary skill for new media operators.

Recommended editing app: pr, Clipping, videoleap.

Ability 6: Activity planning

It is an effective way to promote products through activity planning, achieve impressive results and improve an operating index. Usually you can learn more about some typical cases. There are many very good activities in the market, such as various festivals in Taobao. You can refer to it and find activities suitable for your company.

Ability 7: Internet thinking

Learn to think effectively and make your operation form an effective closed loop: goal orientation-collecting information for research-lean implementation-obtaining effective feedback-optimizing iteration.