Cultural industry is the future leading industry that the Group has focused on in recent years, mainly including sports culture, film and television culture and cultural and creative industrial parks.

Since its establishment, the Group has actively participated in sports events and devoted itself to sports culture. President Chen Liqiang is also the vice chairman of the Asian Professional Basketball Association, the organizing committee of Stankovic Intercontinental Basketball Competition and the Zhejiang Basketball Association. In recent years, Ideal Group has successfully organized and implemented the 8th Stankovic Intercontinental Basketball Competition for eight consecutive years, organized and participated in various table tennis events such as the "Ideal Cup" Table Tennis Super League for many times, and actively participated in various large-scale public welfare activities such as the 8th Provincial Paralympic Games.

"Stankovic Intercontinental Basketball Tournament" was initiated by Dr. Cheng Wanqi, President of FIBA. It was named "Stankovic Intercontinental Basketball Tournament" to commemorate the long-term contribution made by Mr. Stankovic, former international basketball secretary-general, to international basketball and the basketball cause of China. Held once a year, it is the highest level professional basketball event introduced by Ideal Sports in China. Since the first "Stankovic Intercontinental Basketball Match" was held in Beijing in 2005, it has been successfully held in Nanjing, Guangzhou, Macau, Hangzhou, Kunshan, Liuzhou, Haining and other places for eight consecutive times, attracting about 65.438+05 billion people to watch, and each session attracted the attention of nearly 65.438+050 media.

While developing high-end sports events, we should adhere to the concept of combining sports culture industry with mass sports activities. In 20 10, we cooperated with Olympic champion Li Ju to build a national comprehensive sports cultural center of130,000 square meters-Li Ju Sports Center. The center consists of a gymnasium, a comprehensive building and a supporting commercial podium. The gymnasium and supporting commercial podium are built according to international competition standards, and will become the southern training base of the national team after completion. At the same time, a series of other sports facilities will be built, making * * the first large-scale sports and leisure complex in Linping, including a competition hall that can host national table tennis individual competitions, as well as a table tennis training hall, badminton hall, heated swimming pool and billiards hall. It will be one of the best places for Linping to hold large-scale competitions, trainings and gatherings.

Film and television culture is a new business invested and developed by Ideal Group in recent two years. Through extensive cooperation and strong alliance with leading enterprises such as Hong Kong Emperor Group, we are engaged in the investment and production of movies, TV series and little theatre drama. At present, the company has cooperated with Zhejiang Yongle Film and Television Co., Ltd. and invested in the film building with Yuhang Linping as the main external attraction. The TV series "Naked Love Times" and "Silent Love Music" in cooperation with Xinya Group and Emperor Group are under intense shooting and production. In the field of drama, Ideal Culture has the ability of independent production and operation, and has successfully toured multimedia dramas such as Occupational Emergency Room and Central Park West Road.

Wenchuang Industrial Park is a wise initiative of the Group to vigorously develop cultural industries and keep up with the pace of the times. Zhejiang Newspaper Ideal Culture Development Co., Ltd. was established together with Zhejiang Newspaper Group to operate and practice the operation mode of "light capital and chain". Since 2006, it has blossomed in many places in the province and Fujian, and Xiasha Film and Television Creative Industrial Park is under construction. It has successfully operated many parks, such as Zhejiang Daily Ideal Creative Park, Great Wall F3 17, Ideal Silian 166 Creative Park, and has become a "leader" and "server" for gathering cultural and creative industries. Among them, Ideal Silian 166 Creative Industry Park, which opened in 2007, was listed as "Top Ten New Elements of Quality Life in Hangzhou" in 2009. 20 1 1 Zhejiang newspaper's ideal cultural and creative park was recognized by the propaganda department of the provincial party Committee as one of the first 20 key cultural industrial parks in the "122" project of cultural industry development in Zhejiang province.

On July 20 12, Ideal Cultural Industry Group was established with the approval of the State Administration for Industry and Commerce. The overall goal of the development of the ideal cultural industry sector: in the next five years, it will have the ability to produce and sell cultural products in selected fields, the ability to invest and finance independently, the ability to accumulate cultural assets and realize capital, and the ability to develop in coordination with the Group's financial real estate sector, so as to become the most influential private comprehensive cultural industry pioneer in Zhejiang Province.

financial investment

Financial investment is a new industrial development model obtained by the group from the experience of successful enterprises at home and abroad, a business model combining industrial capital and financial capital, and a sunrise industry of the group. From June 5438 to 10, 2008, Ideality Group, as the main sponsor, initiated the establishment of Hangzhou's first microfinance company "Hangzhou Yuhang Ideality Microfinance Co., Ltd.", which was also a useful attempt for the Group to set foot in the quasi-financial industry, made positive contributions to the establishment of Yuhang Financial Innovation Demonstration Zone, and opened up new channels for the financing difficulties of "agriculture, rural areas and small and micro enterprises in our region.

In recent years, with the enhancement of the Group's comprehensive strength and the successful transformation and upgrading of its diversification strategy, the Group has gradually participated in the investment of PE and VC funds. In view of its long-term optimism in the financial sector and the needs of the Group's asset allocation, it has also actively participated in the equity investment in pan-financial industries such as banking, insurance and securities.

Hangzhou Yuhang Ideal Microfinance Co., Ltd. has a registered capital of 400 million yuan. As the first micro-loan pilot institution in Hangzhou, the company insists on improving financial services based on Yuhang economy, and the credit funds are mainly invested in micro-enterprises and the "three rural" economy. As a supplement to the regional rural financial service system, the company effectively allocates financial resources and regulates and guides private financing.

Under the premise of controllable risks, with the advantages of flexible mechanism, simple operation and high service efficiency, we will provide good financial services for small and medium-sized enterprises and the three rural economies, and realize steady and rapid growth of various businesses. After four years of operation, the business scale, economic benefits, anti-risk ability and social benefits of ideal small companies are among the best in Hangzhou, Zhejiang and even the whole country. In 2009, 20 10, 20 1 1 won the highest award of Zhejiang microfinance company-excellent model of microfinance company (A+) for three consecutive years, becoming the only microfinance company in Hangzhou to win this honor. 20 10 and 20 1 1 were awarded "Top-0 National Microfinance Companies Competitiveness 100" by the People's Bank of China for two consecutive years.

Real estate development

The real estate industry is a mature and high-quality industry of the Group, with national first-class real estate development qualification. Ideal Siwei Real Estate Group was established in May 1998. Since its establishment, with the concept of "honesty, knowledge and innovation", we have been deeply involved in Yuhang for more than ten years, unswervingly followed the road of specialization, scale and branding, established a good image in the industry with accurate market positioning, forward-looking planning and design and high-quality property services, and formed strong competitiveness, profitability, risk resistance and own brand.

Ideal Siwei Real Estate Group has successively developed first-class boutique buildings such as Bitianjiayuan, Bijing Garden, Ideal Home, Kangcheng International, Kangcheng Yipin and Ideal International Building, with a total construction area of over 2 million square meters. At present, there are nearly 2 million square meters of projects under construction and to be built.

In recent years, the products developed have gradually transformed from commercial housing and commercial real estate to urban complex, and the building economy has now become a new bright spot in the development of ideal real estate. Ideal International Building is the first landmark office building in Linping CBD and the first "100 million yuan building" in Yuhang District. The annual tax revenue of 201/kloc-0 exceeded 200 million yuan, and it won the "Outstanding Contribution Award for Service Industry Development in Yuhang District" for two consecutive years.

Representative products

Bitian Jiayuan, a landmark classic. It was developed and built in July 2000 and delivered in 2002. The project is located in the noble residential area of Donghu Road in the center of Linping. It is an old city reconstruction project with a total construction area of about 654.38+10,000 square meters. Although the project is not large, it is a milestone for Linping's real estate development history and the development of Ideal Group's real estate business. Created a number of first and first residential areas with intelligent security measures in Linping Real Estate (with the continuous improvement of intelligent facilities, it is still the only intelligent residential area awarded by the government), and the first residential area equipped with power plant preheating central heating and pipeline pure water. The first closed community managed by a professional property management company (Shanghai Lujiazui property management company with first-class qualification was hired, which was the largest property management company in China at that time). , making Bitianjiayuan a national old city reconstruction demonstration project, and it is still the most popular house in the second-hand housing market in Linping. In 2006, the community was rated as an excellent community in Hangzhou.

Bijing Garden, the rhyme of old Hangzhou, and the feeling of new Hangzhou. In June 2003, it was developed and constructed in 5438+065438+ 10, located at the entrance of Yuhang Town, with a construction area of about 1 10000 ㎡. The building type is mainly multi-storey apartments. With its relaxed park layout, classic architectural modeling and comfortable living space, Bijing Garden fully interprets the life concept of new urbanism. Courtyard design is full of European classicism because of the combination of natural rivers and boulevard running through the north and south. It has won many awards, such as the National Classic Design Award in 2004, the Top Ten Most Cost-effective Buildings in Hangzhou in 2005, the Zhejiang Habitat Classic Award and the Best Habitat Award in Hangzhou in 2007.

Kangcheng International, with an area of 850,000 square meters, is an ideal life city. The development and construction in June 2006 is a ten-year landmark masterpiece of ideal real estate. Located in Linping New Town, with a total construction area of nearly 850,000 square meters. Located on both sides of century avenue, near Linping Station of Metro 1 Line. Relying on the surrounding waterscape park and Liju Sports Center, and based on the elegant and exquisite living environment of modern cities, the park strives to build a classic international residential community. The project uses a large number of high-tech building materials and has luxurious living facilities, including education, sports, transportation, municipal administration, hospitals and so on. As far as quality is concerned, Kangcheng International is a rare subway market in Linping. The property has been recognized by the society, market and customers, and won the honor of "Top Ten Most Expectable Properties in Hangzhou in 2006" and "China International Garden Club".

Real Madrid apartment gives the city an ideal. The joint development project of Ideality Group, Hongda Group and Qiangqiang is located in the back garden of Jiaxing CBD area, southwest of the intersection of Yin Hong Road and Changxiu Street in Jiaxing City, adjacent to Jiaxing High School. Construction started in June 2006, with a total construction area of nearly 654.38+600,000 square meters, consisting of 654.38+0.9 multi-storey, small high-rise and high-rise buildings, with a total construction area of 654.38+600,000 square meters. 20000.000000066007

Ideal international building, subway core, business port and corporate headquarters. Ideal Group first built high-end 5A office building. The project is located in Linping Times Square, the core area of Linping New Town CBD, close to Linping Terminal of Hangzhou Metro 1 Line, with a total construction area of about 56,000 ㎡. Construction started in April 2007 and was completed and delivered in March 20 10. Won the honor of Hangzhou West Lake Cup Quality Project in 2009, Qianjiang Cup Award for Zhejiang Construction Project in 20 10, and Silver Award for National Quality Project in 20 10. Now the building has attracted many heavyweight enterprises to settle in, become the gathering highland of pan-financial industry, become the first billion-dollar building in Yuhang District, and is a landmark building in Linping.

Ideal home, neoclassical double courtyard waterfront mansion. Construction began in September 2007. Located at the eastern end of Qiushan Street, a mature and noble residential area in Linping, with a total construction area of about 65,438+200,000 m2. Completed and delivered in March, 1965, 438+0.65438. It consists of multi-storey, small high-rise and high-rise residential buildings. Beautiful natural environment, profound cultural heritage, modern and elegant architectural style, meticulous environmental design, convenient traffic conditions and perfect living facilities make Linping a brand-new benchmark for ideal urban life.

The ideal Kangcheng Yipin, the Central Mansion, is the only one. 20 10 12 development and construction, with a total construction area of about 260,000 ㎡, is a project under construction by the group. Proud in the core of Linping New Town, adjacent to Linping Terminal of Hangzhou Metro 1 Line, it enjoys a sports and leisure complex of about 30,000 ㎡-Happy Mall, and a waterscape park covering an area of about 90,000 ㎡. 150m width, super-vision floor space, all-stone dry-hung facade, 3.15-3.45m extraordinary height, refreshing the peak standard of urban life! 130-380 square meters is a respectable mansion, built for the full strength of peak life!

Zhong' an ideal bay, home, is an ideal bay. The project under construction jointly developed by Ideal Group and Zhongan Group started in September, 20 1 1. Located in Yuhang Economic Development Zone, Hangzhou, it is about 800 meters away from Xinzhou Road Station of Hangzhou Metro 1 Line, with a total construction area of nearly 400,000 square meters. The southwest of the project is Maoshan, the secluded place of poets in the Tang Dynasty, with distinct layers and excellent scenery. The natural water system runs through the plot, and the old trees are shaded, and the natural ecological resources are unique. There are high-quality high-rise buildings planned and built, as well as elegant low-density houses-the quaint and elegant architectural style blends the British style and complements the natural ecology.

Market circulation

In 2000, Ideality Group began to develop its business in the circulation market, including LI City, Haining China Home Textile City and Hangzhou Grain and Oil Logistics Center Market.

Hangzhou LI City is located at No.588 Yingbin Road, Yuhang District, Hangzhou, with a building area of 32,000 square meters. Including automobile exhibition area, automobile parts sales area, automobile beauty, decoration and maintenance area, storage transit area, second-hand car exhibition, transaction transfer service area, business center, registration center, vehicle testing center, service center, national tax, banking, insurance, catering service, etc. It is a fully functional automobile trading platform with Yuhang as the axis and radiating Haining and other surrounding areas in northern Zhejiang.

Due to the complete market management specialty, civilized and standardized operation, it was awarded the "Zhejiang three-star civilized and standardized market" in February 2003, which is the first three-star market in the motor vehicle sales industry in Zhejiang Province and continues to this day. In recent years, LI City's main honors include: China automobile circulation industry standardization market, China automobile circulation industry integrity demonstration market, 20 1 12 national second-hand car trading market AAAA integrity unit, advanced taxpayer, consumer trust unit, and 100-city fake-free Hangzhou demonstration site.

Haining China Home Textile City is a national large-scale wholesale market for home textile decorative fabrics and sofas, which is invested and built to improve the market grade, taste and competitiveness on the basis of the original regional key market in Zhejiang Province. With a total construction area of 200,000 square meters, it is divided into five trading areas: East Trading Area, West Trading Area, Raw Material Center Area, Bupi Street and Joint Sales Area. There are 1376 merchants in the market, with a turnover of 6.5 billion yuan in 20 10 and 8 billion yuan in 2010. Market positioning: decorative cloth, curtains, sofas, fabric sofas, textile raw materials, finished home textiles and fabric accessories.

The market belongs to "key market in Zhejiang province", "three-star civilized and standardized market in Zhejiang province" and "100 cities and 100 stores in Zhejiang province have no fakes". It is one of the 28 key markets in Zhejiang Province, an export base for decorative cloth, sofa cloth and bedding, and a national home textile product trading center, exhibition center and information center.

Hangzhou Grain and Oil Logistics Center Wholesale Trading Market, located in Gouzhuang, Liangzhu Town, Yuhang District, Hangzhou, is jointly invested and developed by Ideality Group and Hangzhou Grain Bureau. The market has 330 business rooms for spot trading of grain and oil, 8,000 square meters of storage facilities and an independent e-commerce trading hall. At the same time, it is also equipped with railway, wharf and highway facilities. At present, it is the largest specialized grain market with the most complete functional facilities in Zhejiang Province, and it is also the only grain market focused on by the State Grain Bureau in Zhejiang Province. Over the years, the market has successively won the titles of key market of State Grain Bureau, three-star market of Zhejiang Province (currently striving for a "four-star" market), advanced enterprise of information management in Zhejiang Province, civilized unit of Hangzhou, demonstration market of 100,000 stores without fake goods in Hangzhou, advanced unit of creating civilized industry in Hangzhou and advanced unit of health in Hangzhou.