First of all, according to their own advantages and characteristics of the current situation, do a good job in target positioning, determine the target customer base, and then carry out customer segmentation, customer segmentation specific methods:

1. According to the customer segmentation results, targeted marketing is conducted for each type of featured users, that is, differentiated or precise marketing, so as to meet the various needs of users with different features and enhance customer satisfaction and loyalty.

2. For management and decision-making, we can clearly see the general distribution of customers according to the results of customer segmentation, which has a good reference for future decision-making.

3. Through customer segmentation, combined with the "28 principle", find out the 20% customers who really contribute 80% profits to the enterprise, and give more resources and care to these 20% customers, so as to improve customer quality, increase enterprise profits and reduce cost input.

4. According to the results of customer segmentation, we can find the laws of each type of customers and develop new products to better cater to customers.

Analyze existing customer data, which can be existing customers, according to age, work, fitness times, payment fees, etc.

Analyze the data of potential customers, get interested customers through promotion activities, and compare the data analyzed by existing customers to find out the potential customer groups.

Personal opinion, for reference only.