Aspiring class
"Be a better self, be a better self."
Conspicuous consumption has ended, and now it is the era of intangible consumption.
I read this article yesterday, and I was very emotional.
After extensive investigation, the author found a phenomenon:
Today's elites no longer show off their wealth,
They have a more advanced lifestyle-invisible consumption.
Twenty years ago, elites liked to show off:
Wear a custom designer brand,
Wearing expensive brand-name watches,
Carrying a luxury platinum bag,
Drive a limited edition luxury car ...
But after 2000, gradually, elites, local tyrants and middle class are different.
The middle class and local tyrants get together,
I like to show off who has more assets,
Whose villa is big and whose car is good. ...
When the elite get together,
Often talk about current affairs, environmental protection, study, parenting and charity. ...
They won't talk about how gorgeous the new car is.
What they care about is whether this car is powered by electricity and whether it is conducive to environmental protection.
They won't discuss what they ate today,
What they care about is whether the lifestyle is healthy.
Did you exercise this week? Did you go to the gym?
These changes aroused the author's curiosity,
He wants to know: where did the elite spend their money?
So he conducted a large-scale investigation,
It turns out that elites love "invisible consumption".
The so-called invisible consumption,
It is no longer conspicuous consumption at the material level.
Instead, I spent my money where others couldn't see it:
● Spend on realizing your ambition.
● Spend on self-improvement.
● Spend on child care.
● Spend on health.
● Spend on improving cultural taste.
● Spend on charity.
● Spend it on travel.
Elite grassroots no longer pursue luxury and waste.
The purpose of spending money is very clear-to make life more meaningful.
So the author calls it "the aspiring class".
The so-called "aspiring class",
That is, their ambition is to make themselves better.
Today I will talk about the "aspiring class".
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? Constellation 1: Ideal.
"If you have a dream, defend it."
The news that Xiaomi will be listed in the past two days,
Screened the entire circle of friends.
So, I want to talk about Lei Jun, president of Xiaomi.
From 65438 to 0987, Lei Jun was admitted to Wuhan University.
"Freshman, an accidental opportunity,
I saw a book in the library.
This book has influenced my life. "
This book is called Fire in Silicon Valley.
It tells the entrepreneurial story of Jobs and others.
"After reading this book,
It's like there's a raging flame burning inside me,
I was so excited that I couldn't sleep for several nights. "
He stood up and walked around the playground.
"I put a dream on the playground:
You must do something earth-shattering in the future,
Be a great person. "
Since then, he has given up the habit of taking a nap.
Spend all your time studying,
It only took two years,
He completed all the college courses,
I got all the scholarships from the school.
Full score of "programming" in Wuhan University,
There are only two in more than 20 years, and Lei Jun is one of them.
After graduating from college, he devoted himself to Jinshan.
Jinshan rose rapidly as an "Internet benchmarking enterprise".
20071October 9, 65438, Jinshan listed.
Lei Jun resigned as CEO.
Because his dream can't be brought here anymore.
His dream is to start a world-class technology company.
After more than two years of planning,
Lei Jun decided to set up Xiaomi Technology Company.
At that time, many friends advised him:
"You are 40 years old, what are you tossing about?"
"Do mobile phones? You got it? Crazy? "
But Lei Jun said this sentence:
"Yes, no, I feel at ease.
But if I don't do it, I'll never be reconciled. "
20 10 risked everything,
Lei Jun smashed money,
So this is Xiaomi today.
Lei Jun often said: "People are great because they have dreams."
The biggest difference between elite grassroots and ordinary people is that they have real ambitions and ideals and are willing to invest a lot of time and money in this regard.
Most of us have no ideals,
Or lost the ideal,
Not only lost, but also ridiculed those who have ideals.
So, we become mediocre,
And those people became Lei Jun, Ma Yun and Ren Zheng Fei.
Lei Jun likes the movie Chasing Happyness very much.
Because there is a line:
"If you have a dream, defend it."
three
Sign 2: I work hard.
"People who are better than you work harder than you."
Do you know when the bosses get up?
Apple CEO Cook,
I get up at 3: 45 every morning.
Apple founder Steve Jobs,
Is to get up at 4 o'clock every morning.
Lenovo founder Liu Chuanzhi,
Is to get up at 5 o'clock every morning.
Wang Jianlin, Chairman of Wanda,
I get up at half past five every morning.
Li Ka-shing, the richest man in Hong Kong,
I get up at 5: 59 every morning.
Bill Gates, the richest man in the world,
Is to get up at six every morning.
The legendary Warren Buffett,
Get up at 6: 45 every morning,
This is almost the last one to get up in Big Boss.
The Economist made a survey,
Found a very abnormal phenomenon:
The working hours of the middle class and the poor,
In the past 30 years, it has fallen sharply.
The working hours of the elite have been greatly improved.
Hurun investigated a large number of billionaires.
I found that many people sleep less than 6 hours a day.
"Cook arrives at the office first and leaves last every day."
"Americans work an average of 47 hours a week, while Musk works more than 65,438+000 hours a week."
"Zuckerberg, CEO of Facebook, often stays up until 6 am."
The elite believe in three words:
● All shortcuts are detours.
Hard work is the best trick in the world.
Pay as much as anyone else's efforts.
Lei Jun has a famous saying: "Even sleeping is a waste of time."
The most terrible thing in the world,
No one is better than us,
But people who are better than us work harder than us.
spend freely
Sign 3: Self-education
"All education is essentially self-education."
/kloc-in March of 0/6, Li Ka-shing finally retired.
His life is full of legends.
The reporter asked, "What is the biggest secret of your success?"
He replied: "through learning, keep learning." I am a lifelong learner. "
How does he study?
"I have been studying every night for 60 years."
"Useful books, even if they are not interesting, should be read and interesting."
"Insist on reading the financial reports of listed companies every day."
"I am worried about the decline of English, so I watch BBC TV programs every day and read aloud."
Because of continuous learning,
He became the smartest investor in Asia.
The new york Times did a survey,
The results of this survey are impressive:
From 2007 to 20 17 10,
The education expenditure of middle-class families has hardly changed, accounting for about 1% of the family annual income.
The richest 1% elite, however, has increased its education expenditure by 3.5 times, accounting for 6% of the annual household income.
Why are the more successful people more willing to learn?
Because they have tasted the sweetness of learning,
Know the importance of "self-education".
On the contrary, the poorer people are,
The more I like to complain about class solidification.
They don't know,
When watching variety shows, playing mahjong and playing games,
Those elites are burning the midnight oil.
So to some extent, it is difficult to give birth to a noble child in a cold door, which is fair to the strugglers.
During recess,
What is the most fundamental gap?
It's actually self-education,
I like Zhou's words very much:
"All education is self-education,
All learning is essentially self-study.
The person who really makes great achievements is a self-learner.
His main energy is spent on self-study. "
five
Sign 4: Take care of your upbringing.
"A pair of good parents is better than 100 good teachers."
I heard two stories recently.
One is to listen to the story of Li Ka-shing told by a friend.
At the dinner table, Mr. Li told a story.
Before speaking, he said to his son Li Zeju:
Victor, you have to listen carefully
An ancient general led the army to fight against the enemy.
The result was defeat, and the defeat was like a mountain.
In order to cover the safe evacuation of most people,
The general led a small group of people to stop the enemy.
When he returned to the camp,
His people asked him why he was so late.
He patted his horse and scolded:
Beast, running so slowly almost killed me. "
The theme of this story is obvious.
Everyone can hear it, that is, "don't take credit."
Li is like this.
Don't forget to educate your son all the time.
After telling this story, my friend said this:
"In Hong Kong, everyone envies Li Ka-shing.
But jealousy is not mainly his wealth,
But he educated well and taught two excellent sons. "
Another story appeared in the newspapers:
After movie star Nicholas Tse made money, he didn't buy a mansion.
Instead, I bought 300 million education funds for my two sons.
"Make sure they can study anywhere in the future."
When Lucas, the eldest son, was one year old,
Nicholas Tse put himself in a dangerous action scene,
Clips are integrated into the video,
Give it to Lucas as a birthday present.
He wants his son to understand a truth:
"Dad worked so hard to take exercise to support you.
So whatever you do when you grow up,
Everyone should be self-motivated and have a good personality.
Only in this way can we have a good future. "
Now many middle class and poor people,
I don't care about children's education at all
"Children's education is a school matter."
"I am so busy, how can I have time to take care of the children?"
Elite is just the opposite.
No matter how busy and tired you are, you should take time to educate and accompany your children.
The Economist made a survey,
I found that elites usually do this for their parents:
● Willing to spend money for children.
● Willing to spend time for children.
● Always think about the goals of education.
● In order to educate children, improve and perfect themselves.
Elite grassroots like to set an example for children:
"I am very hard, you must be good."
Most middle-class and poor parents,
Place one's hopes on children;
"I didn't realize my dream, you have to help me realize it.
I'm lazy, you have to help me make up for it.
I lost, you must win. "
Land (dry)
Sign 5: Educated.
"The so-called education is to make others comfortable."
"Brother's House" wrote an article "What I saw and heard when I was a receptionist in a five-star hotel".
One of the stories is very representative:
There was a long queue in the hotel that afternoon.
After a busy day, there are only two guests left.
One is an old man in an ordinary cotton-padded jacket.
He was quiet when he checked in.
Smile kindly and answer politely.
It suddenly occurred to me that he was the chairman of a group.
The chairman of such a large group,
I even stood in line myself and didn't ask for a luxury suite.
The last guest behind him,
Obviously a local tyrant,
Because you can see his big LV logo belt from 5 meters away,
With a huge gold necklace around her neck,
I went to the front desk and said nothing.
Just pat the GUCCI wallet on the counter.
The first sentence is: "I am a member."
"Elder brother" is very sigh:
Although they are both rich,
But once you open your mouth, your quality is divided.
Wu Xiaoxian told the story of their boss.
"I went out to handle affairs with my boss that day.
After having dinner with the guests at noon,
The boss packed the leftovers,
Kicked me out of the hotel.
Along the way, the boss drove slowly.
Look around.
I was wondering when he stopped the car.
Picked up the packed food, got out of the car,
He walked up to a tramp,
Pass him the bag of food.
I was shocked at that time: what a culture. "
The Wall Street Journal once conducted a survey:
I found that the elite has changed a lot compared with before.
"They care more about taste, education and social responsibility."
They used to care about "reputation".
Is how many people know themselves.
Now they care more about whether they are celebrities or not.
Is how many people are fascinated by themselves.
They no longer show off their material and financial advantages,
But to "show off" one's taste and upbringing,
Michelle said a good sentence:
"Being a gentleman is my deepest sense of superiority."
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Sign 6: Promote health.
"The body is the capital of the revolution."
1982 autumn, 33-year-old Haruki Murakami,
An idea came into being: "I want to be a novelist."
Since the birth of this idea,
He set a firm writing mode for himself:
Get up at four o'clock in the morning, make coffee and eat snacks.
Write a manuscript after eating, ten pages, four hours.
What if I want to write ten pages?
Don't write, never write.
What if I can't write seven pages?
Don't write, never write.
Then I started running and ran 10 km.
Take a break after running and do translation.
At two o'clock in the afternoon, I finished my work.
Then arrange your time according to your favorite way: reading books and watching movies. ...
Go to bed at nine o'clock at night.
This writing pattern lasted for 35 years.
Before I was 33, I stayed up late for smoking.
Murakami's body has become a ball.
But when he made up his mind to be a novelist,
He knows that it is impossible to realize his dream with this living habit.
He must change his living habits to achieve his goal.
"When you do a long-term job, good health is the greatest capital." Murakami said.
Because of this, Murakami succeeded.
Elizabeth, the author of The Age of Intangible Consumption,
This study found an interesting phenomenon,
Compared with the middle class and the poor,
Elite people prefer sports and fitness,
Better at controlling diet and weight,
Also have healthier living habits.
For example, Wang Jianlin, no matter how busy he is at work,
After he gets up every day,
It takes half an hour to exercise.
For example, Ma Yun, no matter how busy he is at work,
He will also spend time beating Tai Ji Chuan.
Because the elite know and believe in one thing:
"Time is the real big boss.
No matter how talented people are, the last thing they spell is the body. "
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Sign 7: Believe in the rules.
"You can only see what you believe."
When the Southern Weekend commemorates the reform and opening up,
Wang Shi was invited to be an "iconic figure".
Southern Weekend gave Wang three labels:
The first label is entrepreneur,
The second label is mountaineer,
The third label is no bribery.
Wang Shi chose "the third" without hesitation.
Everyone asked, "You didn't pay bribes in real estate. What did you do? How did you get the land and how did you apply for approval? "
Wang Shi said this passage:
"I don't know if you found out,
Vanke takes a lot of things that are biased.
What if I can't get a good story?
We will concentrate on building houses,
Let consumers ignore the inconvenience of traffic,
Fascinated by the environment we create. "
Because we pay attention to quality and word of mouth,
Vanke rose rapidly and became the largest residential developer in China.
In addition, Wang Shi also firmly believes that:
"The reason why I insist on not bribing,
Because I believe in rules,
Only those who believe in and stick to the rules can go far. "
Sure enough, real estate developers of Wang Shi's contemporaries,
Many of them have lived in prison,
But Wang Shi is safe and sound.
I saw a survey some time ago.
This survey is very interesting:
The more elite people are, the more they believe in the rules.
The poorer the class, the more they believe in hidden rules.
The more elite, the more advocating fair competition.
The poorer the class, the more intrigued they are.
Not exactly, but mostly.
Therefore, we can often see such complaints:
"He did so well because he had a rich father."
"The last salary increase was her, and this promotion was her. She must have a background. "
"His son went to Beijing No.4 Middle School and didn't know how much he sent."
The elite's thinking habit is to learn from others involuntarily.
"You did a good job. I want to learn from you and do better than you."
The thinking habit of the poor at the grassroots level is to despise others involuntarily.
"You must have used some shady means to do it so well. I despise you. "
Mackey has a good proverb:
"What a person believes, his future life will be close to what."
What does this sentence mean?
What you believe, you will see;
What you see, what you embrace;
What you embrace, you will become.
The reason why many people's life path is getting narrower and narrower,
Not because I am not smart enough, but because I no longer believe.
nine
"Your choice now determines your future."
Why should I write this article?
Because I found that the real reality is the other way around.
Bowls of chicken soup once told us:
Rich people are rich and heartless,
Cunning, arrogant, extravagant.
The poor have a good heart,
Be diligent and teach children well.
But the real social reality is just the opposite:
The better people work harder.
The smarter the person, the more modest he is.
The richer people are, the more diligent they are.
In order to solve this problem, the writer Mr. Tao,
Some time ago, I also wrote an article, "Where did the elite spend their money?"? .
She told a story in the article:
In recent years, online "live broadcast" is very popular.
No, female anchors make a lot of money on this.
After making money, how do they spend it?
Many people began to buy all kinds of luxury goods,
Dress yourself up as a lady,
It seems that he has become the "master of mankind" since then.
But having a female anchor is different.
She spent the money she earned on studying in England.
Because she deeply understand one thing:
"Between me and the person I want to be,
The difference is really more than just a few bags and a few pairs of shoes. "
Yeah, where did you spend your money,
What kind of life you will get.