In 2020, terminal companies are particularly keen on "5G+IoT". However, the fact is cruel: 5G has not brought an imaginary wave of machine change, nor has it catalyzed a phenomenal platform and form. On the contrary, the smartphone market continues to be sluggish and the industry reshuffle is becoming increasingly fierce.
There are two flowers, one for each table. IoT devices developed around mobile phones have become the new blue ocean. Take the wearable category as an example: in 2020Q3, the domestic market shipped 32.93 million units, up 15.3% year-on-year! Among them, Huawei's wearable devices ranked first in China with a shipment of 94 1 10,000 units and a market share of 28.6%.
Not long ago, the Huawei WATCH GT2 Pro released together with Mate40 series marked Huawei's entry into the high-end smart watch market above 2K gear, and also jointly launched the Huawei WATCH GT2 Porsche design, recreating the gameplay of Huawei Mate series.
Then look: Huawei WATCH GT digital series (such as GT2 and GT2e) are stuck in business fashion and sports health, firmly locking in the price range of 1,000 yuan, which coincides with Huawei P series product line. Huawei bracelet B series with two-in-one bracelets and headphones, locking the product gear of 1500 yuan. After careful taste, Huawei's wearable product line has a product gap of 500- 1000 yuan. The release of Huawei WATCH FIT products is just a supplement to this stall, which completes the full price range coverage of Huawei's wearable product line.
At the same time, Huawei WATCH FIT focuses on the selling point of "lightness, beauty and personal education on the wrist", and the release of nova8 series seems to be a further filling of the differentiated selling points of wearable product lines. Positioning Huawei WATCH FIT as the new favorite of wearable line is very suitable for me. So, what is the specific performance of Huawei WATCH FIT? What kind of innovative experience will there be in actual use? Continue to look at the detailed interpretation of this product.
Take off the Huawei watch GT2 Pro on your wrist and put on the Huawei watch FIT. The first feeling is "light". The body of this watch is only 2 1g, and the total weight of the strap does not exceed 34g. Wristbands are very comfortable to wear and often give me a kind of "Hey, am I wearing a watch?" .
Turning the wrist to the front, the shape of Huawei WATCH FIT dial caught my attention-different from the round dial of WATCH GT series, Huawei WATCH FIT adopts a unique square dial: 1.64 inch size, 456*286 resolution, PPI326, AMOLED screen material (touchable), 70% screen ratio, 2.5D screen rounded corners, and quite high face value.
Looking at the frame along the 2.5D screen, Huawei WATCH FIT adopts an integrated middle frame structure, and only the home button is set on the right side of the fuselage; The back is the fuselage back cover made of black plastic, and the sensor is in the middle.
Back to the front, Huawei WATCH FIT provides more than 400 different styles of dials, which can be freely selected in the dial market of Huawei Health APP. In addition, Huawei WATCH FIT also has a standby dial function, which supports "standby always on". You can look at the time anytime, anywhere, and you can try.
The ultra-high face value and thin body are my first impressions of Huawei WATCH FIT. However, the core function of Huawei WATCH FIT is scientific fitness-built-in 12 animation fitness course, which makes it easy for you to change from fitness white to muscular man!
Take me for example, working overtime in front of the computer for a long time makes my neck sore at the end of the day. At this time, I will choose to open the "office neck and shoulder relaxation" (path: sports-fitness course) in Huawei WATCH FIT, and follow the animation and demonstration points displayed on the screen, which is very comfortable. In addition, there are many courses such as core training, abdominal muscle tearing and cardiopulmonary improvement. With the guidance and supervision of Huawei Health APP Science Campaign, I believe lazy cancer patients can also keep in good shape.
Not only hands-on teaching, Huawei WATCH FIT can also monitor sports status. Huawei WATCH FIT has built-in 1 1 professional sports modes and 85 free sports modes, totaling 96. In addition, Huawei WATCH FIT can also intelligently identify six common exercise modes, such as running and walking, so don't worry about practicing or not recording.
It is worth mentioning that Huawei WATCH FIT has launched Huawei's exclusive TruSeenTM 4.0 heart rate monitoring technology, which supports a series of health management functions such as continuous heart rate monitoring, oxygen saturation monitoring, scientific sleep monitoring, stress monitoring and female physiological cycle management. In addition, Huawei WATCH FIT continues to support the heart health research and sleep apnea risk screening function in-depth cooperation with 30 1 hospital to fully protect the health of the wearer.
The fuselage is thin and full of functions ... This inevitably makes people worry about the battery life of Huawei WATCH FIT. As it turns out, I am worrying too much. I've been using Huawei WATCH FIT for a week, and I still have 20% power, which is consistent with the official 10 day battery life. The most important thing is that Huawei WATCH FIT has a fast charging speed, and it can recover more than 10% of the power in 5 minutes, which is reassuring.
In addition, Huawei WATCH FIT supports NFC (bus card+access card), intelligent push of scenes, music control and playback, watch finding mobile phones and other functions, which can be described as light, comprehensive and rich.
Overall: Huawei WATCH FIT continues the family DNA of wearable products, and functions such as heart rate monitoring algorithm, scientific sleep, stress monitoring and NFC become basic exercises; On this basis, Huawei WATCH FIT has grasped the differentiated selling points of "thinness, arrogance, animation and personal education" and successfully improved the price sequence of Huawei's wearable product line, which is affordable (starting from 799 yuan for Huawei Watch Fit).
It is not difficult to foresee that with the acceleration of 5G deployment, the era of decentralization and Internet of Everything is coming, and wearable products such as Huawei WATCH FIT will become more and more important. In the future, can Huawei WATCH FIT break through 1 billion as quickly as nova series and become another explosive product line? Let's wait and see.