With the rapid development of China's social economy and the improvement of people's living standards, people pay more and more attention to sports health. As an easy-to-learn and participatory sport, square dance has been loved and sought after by the broad masses of the people. However, there are some problems in the development of square dance, such as disturbing people and limited venues, which seriously affect the healthy development of square dance. Based on this, the author introduced it.

2 the definition of square dance in popular culture

The so-called mass culture refers to a social phenomenon that people take people as the main body, cultural activities as the object, and cultural and recreational activities as a way to entertain themselves and educate themselves to meet their spiritual needs, such as the most prominent square dance activity today. In the process of research, people used to call square aerobics, square dance, square fitness dance, square group dance and square folk dance square dance. With the constant changes of people's life concepts and living conditions, people pay more attention to the needs of physical health and spiritual culture. Therefore, under the influence of spontaneity, randomness and entertainment, square dance, a mass activity integrating sports, national fitness and mass entertainment, has been favored and participated by more and more people, and has become an important part of city square space and one of the important carriers of people's amateur cultural life.

3 problems in the development of square dance

3. 1 People's backward thinking and understanding

Nowadays, in the development of square dance, although the team is getting bigger and bigger, due to the backwardness of people's ideological understanding, the main participants of square dance, whether coaches or dancers, are mainly middle-aged and elderly women, and the proportion of male participants and young groups is small. In people's ideology, some people think that women's physical coordination is better than men's, dancing is what women are good at, and men don't need to join in the fun; Some people think that the square dance is danced by the elderly, which is too grounded. We should pursue more elegant and tasteful art forms when we are young, and don't blindly participate with a group of elderly men and women. Some people think that they have worked hard all their lives, and when they are old, they should follow the principle of "life lies in stillness" and enjoy the last time of their lives quietly and peacefully. These concepts lead to the fact that square dance is not a group cultural activity with the participation of the whole people and the movement of the whole people.