Su, an analyst at iResearch, believes that the full-time electrical appliance network relies on Haier's brand appeal and contributes to the accumulation of website users; And by virtue of the direct relationship with manufacturers, it has advantages in terms of supply and price.
In recent years, the competition in the home appliance market is fierce, the profit of black electricity is meager, and the pressure on the white electricity market is also great. How to expand sales has become a major problem for enterprises, and testing water e-commerce has become a feasible way. However, the products of Haier full-time online mall in competitive sales are surprising. Haier's competitors have their own considerations about whether they will enter the full-time electrical network. Wang, vice president of Midea's marketing headquarters in China, told reporters that the specific operation mode is still unclear. Midea will not refuse the launch of full-time electrical network. "Competitors are not enemies."
Although the attitude of the industry has eased and even expressed support, as a producer in the home appliance industry chain, it is the first time for Haier to expand its marketing platform. An analyst who did not want to be named pointed out that offline store booths are very important for the sales of home appliance companies, and online network booths are equally important. Earlier, it was revealed that the promoters of home appliance enterprises fought for the booth. "Will Haier's platform-based online mall put Midea Gree's products in the most conspicuous position?"
Some analysts also pointed out that in order to eliminate the concerns of peers, Haier is likely to integrate its "Haier Mall" with the full-time electrical appliance network in the future and take the road of "brand+platform": Haier Mall only sells Haier's products, and the full-time electrical appliance network only sells products from other home appliance manufacturers.