Full version of the planning scheme and copy of the Double Eleven event 1 I. Background of the event
"Double Eleven" refers to the annual165438+1October 1 1, which is also called Singles' Day because of its special date. And large-scale e-commerce websites will generally use this day to carry out some large-scale discount promotions to increase the sales quota.
Second, the activity time
165438+ 10 month 1 1 or so.
Third, the venue.
xx .
Fourth, the theme of the event
"Double Eleven" easily grabs 50% off, and health is not discounted.
Verb (abbreviation of verb) activity content
A. product promotion.
1, minus 20 for a single stroke of more than 400, or extra special physical examination (three items of liver function, four items of serum protein, total cholesterol (TC), triglyceride (TG), high-density lipoprotein cholesterol (HDL-C) and low-density lipoprotein cholesterol (LDL-C)).
2, single over 600 Li minus 30 or send a special physical examination.
3, a single full 800 Li minus 40 or send a special physical examination.
4, a single full 1000 set over 50 or send a special physical examination.
5, all-inclusive, plus xx a B from 25 yuan to 50 yuan ... Word of mouth praise 5 stars+praise refund amount, according to the package amount, for example, within 300, 300-399, 10 yuan, 400-499, 15 yuan, 500-599, 20 yuan, 600-699 and.
Popularization of intransitive verbs
A. internal promotion.
The activity package is marked prominently on the homepage of the online shop, and the whole package is added with a copy of 25 yuan Value 50 yuan xx. This page contains a detailed introduction of this activity and a package link. Be sure to indicate the original price and discount price in the package price, and this page should be placed on the front page.
B. external promotion.
All promotion personnel and tasks of Xx Network Operation Department shall be promoted in the surrounding websites, and the promotion time shall be before and after the Double Eleven.
The planning scheme and copy of the full version of the Double Eleven event 2 I. Purpose of the event:
Singles Day is an entertainment program for young people. 65438+1 October 1 is Little Singles' Day, 65438+1 October1and165438+1October1is Middle Singles' Day. This activity revolves around the main line of "Shopping on Singles' Day", fully highlighting the holiday characteristics of Singles' Day entertainment and impressing consumers with very human activities. Through the promotion activities of otaku series products, we will strive to win the peak of sales volume, personalized word of mouth and price word of mouth, and truly deepen our holiday market.
Second, the activity time:
20xx 1 65438+1October 9-20xx165438+1October1.
Third, the theme of the event:
"Ode to Happy Bachelor, and the ceremony will be overwhelming."
Four. Activities:
"Happiness is in Liansheng, and bachelors buy big."
1, during the "Ode to Happy Singles Day" activities, super shocking prices were launched every day. Let customers feel the tangible benefits. And promote the instant noodle products that the single otaku otaku group loves.
2. "Joint students send affection, and bachelors give gifts". Anyone who buys more than 200 pieces in this supermarket will be given a beautiful gift and apply for xx supermarket membership card for free. (Gifts imply fashionable items, such as personalized jewelry)
3, "Ode to Happy Luck" The lucky turntable keeps turning, and the gift is sent again! Customers who shop all over 66 yuan in this supermarket have the opportunity to turn the wheel of fortune once, 132 yuan twice, and so on! You can get the corresponding prize in the pointer.
4. "Ode to Joy Member" launched hundreds of member products, which made members feel that there is a substantial difference between getting a membership card and not getting a membership card. Let customers who are not members see the benefits of membership and want to become our members. Let Liansheng's membership card become one of the essential items.
5, "Ode to Happy Fashion" fashion home textiles also give gifts, and happy coupons can't stop! Anyone who spends over 100 yuan on home textile shopping can get a home textile shopping voucher from 20 yuan. 200 yuan can get two shopping tickets, and so on!
Verb (abbreviation of verb) coordination of activities;
Purchasing Department: Negotiate with suppliers about the appropriateness of activities and gifts.
Operation office: provide site and pile.
Planning department: venue layout, poster production and distribution, activity supervision and implementation.
Cost budget of intransitive verbs:
The gift cost is xx million, the publicity cost is xx million, and the personnel cost is xx million.
Double Eleven event planning scheme and copy full version 3 I. Event background
"Double Eleven" refers to the annual165438+1October 1 1, which is also called Singles' Day because of its special date. Xx Mall used this day to carry out some large-scale discount promotion activities to increase the sales quota. About 20 years ago 165438+ 101,on Taobao, many merchants launched a 50% discount promotion-10,000 people collectively robbed-and many well-known brands participated. One-day turnover-one billion!
Second, the purpose of the activity
Due to the limited exhibition space in the main venue of the "Double Eleven" event, our flagship store has only been open for 1 month, and it has not been supported by the exhibition space of Taobao Mall. However, we can take advantage of this high-flow and high-turnover opportunity to launch corresponding activities in the store and share a piece of this crazy online shopping.
III. Contents of activities
2 yuan minus 1 yuan (equivalent to 50% off the whole audience) will be minus if you take it! It's all postage!
Slogan:-Tell you: 50% off the whole audience! Activity time: 20-.11.11early morning1o'clock to 24 o'clock.
Four. Activity analysis
Our store currently has * * *-models, of which-models are-times the ex-factory price,-times the ex-factory price of styles and-times the ex-factory price of special models. Only two specials will lose money after 50% discount, but the pictures on the specials are very poor and will hardly bring sales. Therefore, it is estimated that the commission loss of the "Double Eleven" 50% discount will not exceed-%.
It is estimated that-%of sales will be concentrated in-%of big stores on the day of "Double Eleven". We belong to-%of small and medium-sized stores, and * * * will share the remaining-%of transactions, averaging-%for each store. Our goal is to reach an average of 100 yuan.
Fifth, teamwork.
Artist: Take "Double Eleven" as the theme, and design the home page of advertising activities.
Copywriting: advertising slogan for refining activities.
Promotion: delete the discount set by matching price reduction and third-party discount software, reply to the website about-on online and promote the store's Double Eleven activities.
Customer service: reply quickly and explain the details of the activity. Modify the prices of some commodities.
Shipper: Get the goods ready and contact the courier company in advance to prepare.
With the help of Singles' Day consumption, Singles' Day launched a series of activities in the peak season before the Spring Festival to make consumers feel surprised as long as they buy, thus achieving the purpose of improving sales performance in the peak season.
I. Theme of the event
-bachelors have many surprises. Congratulations on the New Year's gift.
Second, the event surprise
Surprise 1. Shopping at 1+ 1 is affordable and affordable.
During the activity, customers and their relatives and friends (at least two people and at most three people) can shop together on the same day during the activity, and they can enjoy the group purchase discount with the shopping receipts of more than two people. The preferential way is that everyone can enjoy the special discount of "full 100 delivery 10 cash" (the shopping receipts of two people can enjoy the group purchase treatment together). Customers can be encouraged to pull their relatives and friends to the shopping mall.
Surprise 2, shopping xx seven-day tour
During the 1. activity, customers who spend all of 50 yuan at one time can get free raffle tickets at the cashier's desk and participate in the lucky draw.
2. When you receive lottery tickets, you will receive one for every 50 tickets, and the amount exceeding 50 will be calculated as multiple of 50 (if the multiple is insufficient, you can receive two tickets, such as 100- 149), and so on, with a maximum of five tickets.
3. The lucky draw is an open one, and its prize is set as: a seven-day trip to Hong Kong (only the expenses normally charged by the travel company are borne, and other expenses are borne by itself).
The event will be announced after the event, and the travel time will be arranged separately.
5. Eventually generate lucky customers.
Consumers of the above three activities can participate at the same time.
Surprise four, good things, cheap, special price for you every day!
According to different people, different times and different characteristics, we will have special sales of goods, small and large. Students' clothes can be sold on Saturday and Sunday, and men's clothes, women's clothes, old-age clothes, underwear and baby clothes can be sold in turn from Monday to Friday.
You can't participate in one or three activities to participate in this activity.
Third, the layout inside and outside the field
We should carefully decorate the inside and outside of the venue to create a festive, lively, traditional and folk holiday atmosphere, and fully highlight the strong holiday atmosphere of Singles Day and Spring Festival.
Outside the venue, a classical gatehouse was set up, and red couplets were made. The front of the gate was painted with a huge amount of ink. In the middle, the word "Happy New Year" was written in yellow on a red background. On the left and right sides, there were pictures of golden couples celebrating the New Year, and there was a big word "Fu" in the center of the door.
Two diamond-shaped boxes were made in the venue, with "Happy New Year" written in black on them and tassels below. Buy two big dogs and hang them on the stage on the second floor. In addition, flags should be printed, and the colors of the flags should be consistent with the inside and outside of the venue, so as to unify the images from top to bottom, inside and outside, and the whole shopping mall will form a peaceful and prosperous scene.
The full version and copy of the Double Eleven event planning scheme 5 I. Purpose of the event
The purpose of this activity is to promote people's shopping, so that more people can not only shop in physical stores, but also shop in the virtual online world. Consumption through electronic platforms can be very cheap and convenient. You can save a lot of tedious things, such as shopping is very tired, shopping depends on the weather. Let more people know about e-commerce and online shopping.
Second, the time and address of the event.
Time:165438+1October1,00: 00 ~ 24: 00.
Address: the online shop where xx Taobao Store is located.
Third, the preparation of activities.
(1) vehicle: preparation requirements
1, according to the shipment, calculate how many cars and how big they are.
2. Go to the vehicle department to inform in advance and ask to prepare the vehicle;
3. Operation time: 8: 00 a.m. to afternoon 10 to pick up the goods;
4. All overtime can be calculated temporarily, and special events are treated specially;
(2) Operation
1. According to the above data, to change the process, please make a delivery plan immediately;
2, simplify the operation process:
A. Print stamps of five cities in advance, and avoid writing big characters.
B, don't sort, take it back to the distribution center, and the whole company personnel will start sorting during the day; Directly into the assembly line at night;
C, the operation department communicates in advance, xx arranges the implementation, the employees of the operation department go to work in advance, and the water supply line operates; Please make a specific plan.
(3) Personnel arrangement
The activity is temporary, so during the Double Eleven period, all employees in the whole department work overtime, from 8: 00 am to 8: 00 pm 10. Everyone works hard, and everyone works overtime. Assign operators in advance and require all personnel to work overtime; Customer service staff try to enrich to the front line;
However, even if they have made sufficient preparations in advance, they are still worried that some links will be insufficient. "Last year, there was a problem with our ERP system, which led to the oversold of some single items and affected the user experience. Although we have updated the IT system this year, we are still worried about this situation. "
It is understood that in order to better solve the customer service and after-sales problems, this year, xx Taobao Store also opened a 24-hour 400 toll-free number of11. During the Double Eleven period, 150 people will help users confirm and review orders through 400 telephones, and be responsible for customer service after shopping, and help users handle services such as refund, return and tracking. At the same time, this year, xx Taobao Store also specially opened new media after-sales service channels such as WeChat and Wang Xin.