The marketing plan of the newly opened hot pot restaurant is full of competition in the workplace, and the first impression is very important in the workplace. Watching more excellent interview videos may bring some inspiration, and colleagues who are not easy to get along with will also reduce their contact and look at the marketing planning scheme of the newly opened hot pot restaurant.

Marketing planning scheme of newly opened hot pot restaurant 1 1. Market analysis

As a popular folk food, hot pot is popular all over the country. Hot pot in China is colorful, with hundreds of pots and various tastes.

There are also many similarities between north and south hot pots. Because Guangxi is close to Sichuan, it is similar to Sichuan's hot pot, and it is famous for its spicy hot pot, but in the north it is mainly instant-boiled mutton. There are almost no pure mutton shabu-shabu in Nanning, so someone decided to build a hot pot restaurant in Nanning, focusing on mutton shabu-shabu.

In view of the current situation of Nanning hot pot market, how to do a good job in marketing planning? In daily life, whether it is family dinner, friends gathering or business banquet, everyone prefers to eat hot pot. In this interactive mode, the atmosphere is active, and family, friendship and work can be better sublimated. Moreover, the current situation of Nanning hot pot market is still relatively traditional, mostly aiming at the "greedy and cheap" psychology of some consumers. The only high-end * * * is expensive, so the mutton hot pot restaurant with high-end restaurant atmosphere and acceptable price is what Nanning hot pot market lacks.

market factors

1. The influence of economic development on hot pot includes the increase of consumers' demand for hot pot, the structural contradiction of existing hot pot restaurants of various grades, the great promotion of social development and national policies and measures to the development of catering industry, the change of objective environment and the confusion of consumption.

2. The influence of traditional factors on hot pot includes its historicity, universality, culture and uniqueness.

3. The influence of the surrounding environment on the hot pot, including the policy environment, such as the public security situation in the starting place and the efficiency of the functional part; Basic measures, such as road traffic, parking location, water and electricity supply, communication network, procurement channels, consumer groups, finance, health, labor and other supporting measures closely related to business; Whether there are preferential policies for preferential measures, such as taxes, various fees, housing costs, talent introduction, etc.

Second, its own factors.

4P analysis:

1, product

The specialty is instant-boiled mutton, which is its advantage and also the signature food that should be the main product. In addition, all foods should be based on instant-boiled mutton, which is the direction that should be adhered to now and in the future, and others should undoubtedly be based on this.

2. Price

The tentative area of the storefront is * * * square meters, with two floors. Due to the store size and the consumption habits of Nanning people, the per capita consumption is set at 40-40 per person in 70 yuan. This price is completely acceptable to the average consumer. Therefore, compared with other large shops, it obviously has a certain price advantage. We should seize this advantage and attract more middle and low-end consumers without reducing the quality of food and service.

3. Place

The address is * * * Jiangbei Avenue in Nanning, which is a relatively prosperous street with a large passenger flow, especially on weekends and nights, and there are more consumers on this road. It is also close to some residential areas, and its important geographical location and developed traffic environment around it can bring certain advantages to its operation, which is very conducive to promoting the culture of the enterprise and establishing a good reputation among the broad masses of the people.

Step 4 promote

In order to establish a good image and solid foundation of the enterprise in a short time, it is necessary to take certain promotion measures, which is conducive to people's understanding; Therefore, in the early stage of starting a business, promotion means are essential for the promotion of enterprises. Publicity is an indispensable means for enterprises to expand their popularity, especially in the early stage of starting a business, enterprises must take this as the focus of marketing plan formulation, and other activities should take this as the center.

Second, the establishment of target consumer groups and psychological analysis of consumer groups

Eating hot pot is a favorite eating habit of most people in China. Especially, the development of hot pot has shown diversified characteristics from the variety, grade, scale, production, deployment and flavor of hot pot, which has promoted the rapid development of various enterprises engaged in the production and supply of hot pot consumption, and also aroused great enthusiasm and interest of enterprises and operators engaged in and about to engage in the hot pot industry. At the same time, the development of consumer groups has also developed from a single type to multiple groups, adding vitality to the vigorous development of the hot pot industry.

1, service object analysis:

(1), the professional characteristics of consumers: ordinary students, migrant workers, ordinary wage earners, senior white-collar workers and public servants, whose consumption habits and consumption grades are different;

(2) Age characteristics of consumers: For example, old people like simple style, while young people like heavy taste and thick taste.

(3) Gender characteristics of consumers: There are often some differences between women and men in the pot products, tastes and dishes of hot pot;

(4) Regional and ethnic characteristics of consumers: People from different regions and ethnic groups have different requirements for hot pot products and should be treated differently.

Of course, due to the mutual infiltration and mixing of hot pots, many hot pots have been improved and innovated, which are suitable for most people's tastes and have the characteristics of * * *. But the analysis of consumers is essential.

2, customer consumption behavior analysis:

Consumption is a comprehensive concept, and consumption behavior includes consumption level, consumption structure, consumption mode and consumption habit.

(1), the consumption level is directly related to the customer's economic affordability, which reflects the customer's ability to pay and the satisfaction of the demand corresponding to this ability, and is directly reflected in the customer's choice of the grade and type of hot pot restaurant;

(2) Consumption structure is the proportion of customers' consumption expenditure, and its expenditure is closely related to occupation, age, gender, region and nationality.

(3) Consumption patterns include individuals, families, enterprises and groups. Different consumption patterns are different in choosing grades and varieties;

(4) Consumption habits are reflected in dining environment, atmosphere, brand, flavor and economy.

Analysis: Customers pay great attention to the characteristics and nutrition of hot pot restaurants in the process of choosing hot pot restaurants, which requires us to highlight our own characteristics in the process of operating hot pot restaurants. Mutton in Inner Mongolia is delicious and nutritious.

3, customer consumption characteristics analysis:

(1), uncertainty: most customers are active and small departments are certain, so the location should be fair.

(2) Randomness: There are many customers with great differences, and they are selective in hot pot consumption. Therefore, we should grasp the development trend of hot pot, adjust the taste in time and improve the innovation.

(3) Flexibility: This is determined by successful brands, marked by the frequency of customers' dining and the rate of returning.

(4) Guidance: adjustment of business strategy, successful advertising operation, etc. Will give customers some guidance on consumption.

According to the above analysis, the target group is white-collar workers, senior business people and independent operators with independent consumption power.

Therefore, the brand positioning should be high, which is suitable for mutton hot pot restaurants for family and friends gatherings and business banquets.

Analysis of consumers' age levels (in 20 18, the population of Nanning was * * * million, including * * million in the urban area and 265,438+million in the central area);

A, 16-24 years old: middle school students, college students, newly graduated interns, with independent money control, often get together on weekends.

B, 25-30 years old: have established themselves in the society, have ample monthly income, can afford to take a taxi or own a car, are unmarried, and eat out.

C, 3 1-40 years old: married and successful, transportation can afford to take a taxi or own a car, and will not often eat at home for work reasons.

D, 4 1-55 years old: My career is fixed, and most of them will take their families out for dinner.

Third, advertising positioning and creativity.

1. Advertisement:

1, the specific marketing plan needs to pull banners and distribute leaflets near the store to vigorously promote the hot pot restaurant.

2. Establish close customer relationship. We can give small gifts on customers' birthdays, wedding anniversaries and other dates.

3. 1 1 month or Mid-Autumn Festival and other holidays can offer discounts.

Invite some celebrities or government officials to visit, inscribe and take photos.

5. Advocate healthy diet recipes.

6. Cooperate with local media on holidays to launch hot pot lectures, hot pot columns and hot pot recipes.

Second, creativity:

1, VIP policy

Customers who have accumulated a certain amount of consumption can get a membership card, and then they can make some price discounts through the membership card in the future.

2. Multi-product development strategy

Generally, if you eat too much hot pot, you will feel hot and easy to get angry. Moreover, with the improvement of modern people's living standards, among family consumers, there are often elderly consumers over 60 years old, so it is not advisable to eat too much greasy food; For young women who love beauty, it is not advisable to eat too much spicy food. For this problem, it is necessary to develop targeted new products, such as refreshing and warm hot pot, health hot pot, beauty detoxification hot pot and so on.

3. Combined sales strategy

Mix a variety of dishes with the bottom of the pot reasonably, combine them into different hot pot packages, give each package a distinctive name, and give certain discounts to the combined package. So as to guide consumers to consume different dishes and new products, help consumers make the best taste collocation and leave a better impression on customers.

Marketing planning scheme of newly opened hot pot restaurant II. purpose

We already know the strategy to attack our competitors. By cracking down on competing brands, we have a very good advantage in the newly opened store. But for competitors who have been operating successfully for some time, our previous crackdown can not directly affect our turnover. Therefore, we need this supplementary plan in order to seize and narrow the market of some competitors and achieve the purpose of attacking competitors.

Second, the preparation work before looting

Before doing any activities, a single store should make a preliminary investigation on the competitors in the business circle to distinguish the main competitors from the secondary competitors. The survey of main competitors includes: decoration positioning grade, food price positioning, competitive selling point, service quality, hygiene, operation process, turnover, attendance rate, advertising strategy, promotion strategy, etc. Based on the analysis of these market survey results, we will make our robbery plan.

Thirdly, because of different brands and different regions, the headquarters only provides a few typical examples, and does not intend to formulate detailed implementation rules, focusing on spreading an idea, hoping that a single store will have its own detailed plans and strategies in implementation.

Fourth, the strategy of grabbing.

First, the positioning of single store decoration

1, the decoration style of a single store is subject to the headquarters standard, which not only has distinct personality, but also highlights the cultural atmosphere. High-end shops have plaques, poems, calligraphy and paintings, reliefs, etc. )

2, in the decoration materials and construction technology should not be too rough.

3. Single stores with large scale and high grade are relatively competitive. You can set up a VIP room in the private room of a single store (consider gold or silver) to attract old customers, and at the same time, it can play the role of advertising and create influence in the industry.

4. A single store with an area greater than 800㎡ may consider adding a performance stage: ① folk music performances (guzheng, dulcimer, erhu, etc.). ); (2) Fashion model performance and singer singing will increase the atmosphere and stabilize tourists.

Second > price positioning

Price is the most sensitive adjustment lever, so we should position the price according to our own situation. Our pricing standard is not based on secondary competitors, but mainly on major competitors of the same grade. The price is slightly lower than that of such competitors, and it must not be higher than that of competitors or sell the main products at special prices, and (other price differences are basically the same) it is superior to competitors in terms of services or preferential measures.

Thirdly, analyze the advantages and disadvantages of competitors.

This paper analyzes the advantages and disadvantages of competitors in business circle from two aspects: important factors and unimportant factors such as environment, hygiene, dishes and services. Non-important factors mainly refer to supplementary and auxiliary measures, such as some non-significant preferential measures; Among many important factors, our competitors already have them (the price difference is our complaint point), so our detailed rules must find out the shortcomings of competitors in non-important factors (auxiliary factors), such as whether competitors have parking lots and car washing services; How many kinds of snacks are there, and are there any foods that children and women like? Whether the group has vehicle transportation; Whether there are green plants in the store; Extension of service; Whether there is a gift; The ingenuity of small gifts, etc.

In order to let our single store manager have a concept and implementation ideas, the following is a brief introduction of a "quadrant analysis model" theory, hoping that the theory conveyed by the headquarters can inspire our single store manager.

Superiority area of repair area Superiority area: (of high importance) is a single store advantage and needs to be maintained.

Opportunity Zone Maintenance Zone Repair Zone: (of high importance) The performance of a single store in this respect is relatively poor and needs to be repaired and upgraded.

Opportunity zone: (of low importance) single stores do not perform well in this respect,

Consumers and competitors, including our single store, have ignored it. Our single store can explore this opportunity, understand the satisfaction of the customer base and attract potential customers.

Maintenance field: (of low importance) The single store performs well in this respect, which is of little practical significance to the single store and does not require much effort.

Fourth > One Store Promotion

The purpose of single-store publicity is to improve the popularity and reputation, mainly through advertising channels such as newspapers, television, radio, street signs, text messages and so on. Improve the reputation of a single store through public welfare activities, such as sponsorship, donation and condolences. In addition, by improving customer satisfaction, the brand of a single store can also be improved.

V > find a selling point

The main selling point is the ability to absorb the details of customers. If a competitor's selling point is very effective, a single store should imitate it immediately. If the competitor doesn't innovate immediately, then his selling point will be diluted by us. At the same time, our single store has made some efforts in the way of price communication, which has also become a headache for competitors. This method is passive, and the positive method is to find selling points according to the characteristics of the surrounding environment, such as low-priced promotional drinks, innovative dishes, innovative services and customer service facilities.

6 > Establish a marketing team and formulate multi-channel marketing strategies.

1. Establish a marketing team. The manager of a single store should also be an excellent marketer, belonging to the marketing team, and all employees should be the marketers of a single store to conduct all-staff marketing. Store managers, floor managers and administrative managers play a major role and are also the core strength, focusing on management internally and expanding the market externally. The marketing plan of the head office must be evaluated and predicted by the single-store marketing group when it is implemented in a single store, and it needs to be supplemented and innovated when necessary.

2. Establish a part-time marketing team. List and ranking list:

A, list good friends with certain social relations, through whom they often "take customers (or recommend) to spend".

B, you can contact the staff of entertainment and leisure places to send invitation cards or discount cards, and give appropriate commissions or dividends according to the actual consumption situation.

Of course, there are different ways to establish a part-time marketing team, mainly because a single store chooses the way that suits it according to the local market and the situation of the store.

Channel marketing is not a new concept. The channel that a single store passes through is also the promotion method and communication channel provided by the headquarters, and the purpose of grabbing the competitor's market is achieved by using three-dimensional publicity and promotion.

Seven > regular promotion

Some competitors posted "eat 100, get 50 free" on the glass curtain wall in time, which is a perennial means of promotion and publicity. This kind of promotion reduces the gold content of the store's preferential measures in the hearts of customers, so we don't recommend this way, but make full use of holidays and other activity days to carry out promotional activities and crack down on competitors. Our planning manual has given a comprehensive reminder in this regard, of course, in different ethnic areas.

Eight > create customer files

According to the customer file table provided by the head office, the single store records the customer information in detail, files it, visits it regularly, invites major customers to participate in the store's promotional activities and strengthens public relations.

Verb (abbreviation of verb) general comment

No matter what measures are taken to rob people, effective evaluation must be carried out, so that it is easy to summarize and improve afterwards. Every strike does not need to be comprehensive, but it must be targeted and strategic. Please call (023) 62983645-80 1 to contact the enterprise planning department if you need assistance from the headquarters before the operation.

Marketing planning scheme of newly opened hot pot restaurant 3 I. Company profile

The "128" instant-boiled mutton hotpot restaurant in xx City is located atNo. 120 Renmin Road, xx City. You can take bus No.31in the city and get off at the cross station in the city. Grassland fresh sheep shed, the name may be unfamiliar to ordinary diners. In a mainland city like xx, such authentic instant-boiled mutton in Inner Mongolia is rare.

128 was founded on 20 18 and 12 in Baotou, the "hot pot capital" on the Inner Mongolia prairie. With its novel three-flavor hot pot, unique five soup flavors, eight pot bottom combinations, excellent quality of fresh mutton with Inner Mongolia characteristics, rich flavor of China traditional food culture and profound modern marketing management, it was a success in one fell swoop. In the fierce competition, the hot pot industry has sprung up and become a bright catering star.

Inner Mongolia 128 Catering Co., Ltd. is headquartered in Baotou, Inner Mongolia, and has registered the trademark of the State Administration for Industry and Commerce. The new processing technology of Sanwei hot pot mutton has won two national patents. In February 2003, it was awarded the title of "Green Catering Enterprise" by China Cuisine Association. With a high sense of responsibility and professionalism, Xianxiaolou people build a brand with quality and seek development with integrity. At the same time, they have gradually formed a set of professional management modes of joining, planning, training, distribution, management and marketing. Now it has developed more than 300 franchisees and 90 regional general agents in China. And it is rapidly expanding to the whole country at an unstoppable speed.

The company's goal is to build the first brand in China hot pot industry. The service tenet is: customer first, and the customer satisfaction rate of 100% can be achieved in all aspects. Since the establishment of 200 1, the production concept has been constantly innovated, and more than 300 franchise chain stores have been established in China. In the process of rapid development, the company maintains a steady and steady style, promotes the overall appearance of the enterprise with a realistic and innovative style, and promotes the chain business of fresh sheep houses to a new level.

Second, environmental analysis

1, macro/micro environment analysis

To understand instant-boiled mutton, we must first understand the origin of instant-boiled mutton. The legend of instant-boiled mutton originated in the Yuan Dynasty. In those days, Kublai Khan, the commander of Yuan Shizu, made an expedition to the south. During a March, he suddenly remembered a dish in his hometown-stewed mutton, so he ordered his men to kill the sheep and burn the fire. The cook knew that he had a bad temper, so he used his quick wits. He cut off more than ten thin pieces of meat with a flying knife and stirred them in boiling water several times. When * changed, he immediately fished it into a bowl and sprinkled it with fine salt. Kublai Khan ate several bowls in a row, turned over and mounted his horse to meet the enemy. As a result, he won a great victory. When preparing for the celebration dinner, Kublai Khan specially ordered mutton slices. The chef hurried forward and said, "This dish has no name yet. Please give it a name. " Kublai Khan smiled and replied: "I think this is called' instant-boiled mutton'!" Since then, "instant-boiled mutton" has become a court delicacy.

Instant-boiled mutton pays attention to fine knife work, thin and complete meat slices and palatable seasoning. Seasonings generally include sesame sauce, Shaoxing wine, bean curd, Chili oil, pickled chives, pickled shrimp oil, special soy sauce and so on. When eating, customers sit around the stove, rinse the mutton slices in boiling soup, dip them in seasoning, and eat them with the rinse. They are delicious. Instant-boiled mutton is suitable for all seasons except winter. Heavy snow outside the window, a cold scene; The room was steaming, and a few friends were eating and chatting, which was another scene of full swing. After hundreds of years of development, instant-boiled mutton has become a good popular choice in people's daily catering.

Donglaishun Restaurant, located near Dongan Market in Wangfujing Street, has a long history and is the first choice for instant-boiled mutton. In addition, in the streets of Beijing and Shanghai, instant-boiled mutton shops can be seen everywhere, which shows that instant-boiled mutton has occupied a high position in people's hearts. In the mainland like Xinxiang, instant-boiled mutton is also very attractive, which can be seen from people's enthusiasm for hot pot restaurants.

In a mainland city like Xinxiang, there are not many opportunities for people to get in touch with grassland by-products. Compared with the popular milk in the mainland, instant-boiled mutton has a strong appeal in the hearts of citizens. According to the survey, especially in winter, people like things that can make people warm up after meals, and hot pot is of course people's first choice. Warm tonics like mutton and beef are also beneficial to people's health.

Therefore, the objective environment in xx area is very beneficial to this newly-opened fresh mutton restaurant branch. In the case that instant-boiled mutton is not very popular in Xinxiang, it is a good opportunity to open a instant-boiled mutton shop.

2, competitors, opportunities and threats analysis (OT analysis)

Donglaishun instant-boiled mutton restaurant is a famous and oldest instant-boiled mutton restaurant in Beijing and even the whole country. 1903 was founded by the Hui people named Ding Deshan. Donglaishun instant-boiled mutton has almost become a model of mutton production in China. 19 In 1989, the instant-boiled mutton in this store won the Golden Top Award for quality products of the Ministry of Commerce. 1994 was recognized as halal food in the first national halal cooking technology competition.

But xx is local, and there is no branch in Donglaishun. Xx has a long history and large-scale hot pot restaurants mainly include Koufuju hot pot restaurant located in the middle section of Renmin Road in Xinxiang City, with its headquarters in Beijing. Founded in 1998, it has opened four branches in the downtown area of xx, which has a strong influence in the hot pot field of xx. When Jin Yong tasted Koufuju's mutton in Beijing Head Office, he was full of praise and wrote an inscription in the store. The food in the official mouth is of good quality and has won the public's reputation. In addition, there are "Old Beijing" hot pot restaurants, "Grassland Xingfa" hot pot restaurants, "Changlaishun" braised mutton, Zhuyuan hot pot city and other hot pot restaurants with certain influence and good reputation and influence in different areas of xx city.

In such fierce market competition, 128 can hardly survive in such competition without certain unique advantages. The fresh sheep shed fully realized this and gradually developed its own unique method of making instant-boiled mutton, which is also the mutton made in Inner Mongolia, with a different pure taste.

128 has a production base of 10,000 mu of mutton. Every serving of mutton you taste is carefully selected fresh mutton floor meat, which has been slaughtered, processed and sliced. Fresh sheephouses are all made of lambs less than one year old, which are refined through many processes such as acid removal, tendon removal and detoxification. It is characterized by fresh and tender meat, which is not rotten after long-term rinsing. Regular consumption has the effects of invigorating qi and kidney, nourishing yin and strengthening yang, warming stomach and strengthening body, and is especially suitable for people recovering from illness. The first original Sanwei hot pot has been chained all over the country, occupying a certain market and winning a good reputation. The delicious soup brought by the store, which is only drunk without rinsing, has the effects of beauty, eye protection, lung moistening and qi regulating, and body elimination, and is very suitable for office workers to eat. Red cumin soup is bright red in color, spicy and refreshing, and has a long aftertaste. It has the effects of appetizing and invigorating the spleen, eliminating dampness and expelling wind, and eliminating fatigue. It is a business food for weekend leisure. This product is oily but not greasy, spicy but not dry, and can be eaten for a long time. People feel not only delicious food in fresh mutton shops, but also meticulous and comprehensive service, which makes people feel as comfortable as eating at home. It is such a good product and good service that is the foundation of the fresh sheephouse now and in the future.

Adhering to the principle of taking customers as God and developing services and business with customers as the center wholeheartedly are the guidelines that every business must adhere to. 128 At the same time, neighboring competitors are also introducing their own new cuisines, new foods and new ways to eat. So 128 must be aware of this, stick to it for a long time, and always be at the forefront of market competition.

3, 4P analysis

In the marketing process of an enterprise, 4P has great influence in this process. In the concept of marketing mix, 4p refers to product, price, channel and promotion. These 4Ps (product, price, location, promotion) are the controllable factors in the marketing process and the main means for enterprises to carry out marketing activities. Their specific application forms the marketing strategy of enterprises. Whether it is used well or not also profoundly affects the future destiny of the enterprise.

1, product

As a hot pot restaurant, the main product of 128 is undoubtedly related to hot pot. 128 features instant-boiled mutton, which is the advantage of Fresh Sheep House and the signature food that Fresh Sheep House should mainly sell. In addition, all the food in the fresh sheep shed should be instant-boiled mutton, which is the direction that the fresh sheep shed should adhere to now and in the future, and others should undoubtedly be based on this.

2. Price

128 The storefront area is 230m2, and the passenger capacity is150m2. Due to the size of this store and the consumption habits of xx people, the per capita consumption of fresh sheep houses is only 25 yuan per person. This price is completely acceptable to the average consumer. Therefore, compared with other large shops, the fresh sheep shed obviously has a certain price advantage. Fresh sheep houses should seize this advantage and attract more middle-and lower-class consumers without reducing the quality of food and service.

3. Place

128 is located in Renmin Road, Xinxiang City 120. Renmin Road is a relatively prosperous street newly built in Xinxiang. There is a lot of traffic, especially on weekends and nights, and there are many consumers on this road. Some high-grade residential quarters are close to 128. The important geographical location of xx Renmin Road and the developed traffic environment around it have brought certain advantages to the operation of fresh sheep houses, which is very conducive to promoting the corporate culture and establishing a good reputation among the broad masses of the people.

Step 4 promote

In order to establish a good image and solid foundation of the enterprise in a short time, it is necessary to take certain promotion measures, which is conducive to people's understanding of fresh sheep houses; Therefore, in the early stage of starting a business, promotion means are essential for the promotion of enterprises. Publicity is an indispensable means for enterprises to expand their popularity, especially in the early stage of starting a business, enterprises must take this as the focus of marketing plan formulation, and other activities should take this as the center.

Fourth, action.

Talking on paper will not bring any benefits to enterprises, only practical actions can bring benefits to enterprises. According to its own objective situation, the fresh sheep shed should formulate a marketing strategy in line with the local environment to pave the way for the next development of the enterprise. Specifically, the following strategies can be adopted:

(1) At the beginning of business, temporary or fixed booths will be set up in bazaars, shopping malls and residential areas. (You can also find a partner or retailer)

(2) Pull banners and distribute leaflets near the shops.

(3) Set up some mass organizations, issue discount cards, and you can get discounts when you use them.

(4) Establish close customer relationships and send a small gift to customers on their birthdays, wedding anniversaries or when they are sick.

(5) When the new product goes on the market, it will be given away with the small package for free.

(6) Invite local celebrities or government officials to visit, inscribe and take photos.

(7) Organize local vegetarian cultural activities, such as gathering of centenarians on the Double Ninth Festival, to expand the influence of vegetarianism and storefronts.

(8) Carry out activities of "offering love" and "offering filial piety" on holidays, so that children can send health to their parents.

(nine) to participate in public welfare activities related to health, health preservation, beauty and fitness.

(10) Cooperate with local media to launch hot pot lectures, hot pot columns and hot pot recipes on holidays.

Verb (short for verb) target

While developing business, the company should adhere to the enterprise spirit of "quality-oriented, honesty-oriented, achieving great achievements and winning the Millennium", take the word "precision and honesty" as the company's business philosophy, focus on customers, and pursue the business purpose of "product quality is life, quality service is the foundation, modern management is the means and customer satisfaction is the goal". On the basis of implementing the national quality management system, in order to maintain a good reputation and image, Fresh Sheep House Corporation, headquartered in Baotou City, Inner Mongolia, uniformly distributes raw materials for chain stores all over the country, and provides unified and powerful technical guidance, supervision and service for hotels.

Adhering to the service tenet of "customer first, customer satisfaction rate in all aspects reaches 100%", continuously improving product quality, and finally achieving the enterprise goal of "building the first brand in China hot pot industry" is the direction of 128 and a commitment to consumers.