ECCO is one of the few shoe-making enterprises that have realized the vertical integration mode of resources-adopting the top-down operation mode-that is, every link from leather raw material production to design and development and product manufacturing is directly supervised by ECCO. Up to now, ECCO has more than 14000 sales outlets in more than 87 countries around the world. In China, there are more than 1000 outlets. Founded in 1963, ECCO is a well-known Danish family business with more than 19000 employees worldwide. ECCO is also one of the excellent leather producers. Its leather is not only used to make ECCO shoes and leather products, but also supplied to many luxury brands.
Company name: Aibu mbth: location of Eo headquarters: Danish establishment date: 1963 deals in leisure series, outdoor series, sports series and other accessories: bag accessories, small leather goods and shoe protection products. Founder: Karl Too *** uy spokesperson:, Johnny, Xin? Company scale, brand concept, brand series, brand history, product features, core technology and maintenance. Regarding the scale and purchase channels, the company scale ECCO officially entered China on 1997 and opened its first store in Chinese mainland. From the distributor (Aibu) to the later Aibu Trading (Shanghai) Co., Ltd., it was not until 2006 that the whole line took over the sales of the ECCO brand. In the marketing of Chinese mainland 10, the ECCO brand has established about 850 sales points all over the country. Chinese mainland's huge market scale and rapid economic growth make it truly one of the most strategic and important markets in global business of ECCO. After experiencing rapid, healthy and sustained growth, ECCO established EBU Enterprise Management (Shanghai) Co., Ltd. in Shanghai on 20 12, which is the executive headquarters of ECCO brand in Greater China and manages all affairs in Chinese mainland, Hong Kong, Macao and Taiwan provinces. Brand concept As an enterprise, ECCO always adheres to the purpose of honest management; At the same time, we strive to ensure that every employee, no matter which factory he is in the world, can be treated fairly. ECCO is based on three core characteristics: Nordic design style, love of making shoes and creating an active lifestyle. Nordic design style: Nordic design is a unique, fashionable, practical, simple and high-quality design recognized by the world. Love shoemaking: ECCO loves shoemaking and everything related to shoemaking. Create an active lifestyle: The founders of ECCO hope that their shoes can fit their feet completely without running in and help people enjoy walking. The success of ECCO stems from its product quality and innovative technical level, adheres to the design concept of "shoes follow feet" and integrates comfort and fashion. ECCO travels around the world looking for innovative raw materials. From the integration of tanning and shoemaking, the quality of leather is controlled from the source to ensure that it is harmless to human body. Brand casual series men's casual shoes are mostly made of fine leather with air holes on both sides, and the casual design of lace is suitable for casual wear. The shoe is lined with soft lining, and the insole can be replaced and cleaned. The sole rubber adopts one-step molding technology, which is not only durable but also has good cushioning performance, ensuring the comfort of ECCO. 20 16 new Su Ying tuotu series women's shoes have simple and fashionable appearance and many bright colors. Su Ying Tuotu series has soft lining, salt water resistance of smooth leather layer, and soft and quick-drying textile fabric is comfortable and breathable; PU outsole can provide lasting cushioning and bring a comfortable feeling. The soft wedge structure of sports series ECCO sports shoes enhances the shock absorption and softness of the shoe body; Direct injection molding of PU foam midsole and integrated bending groove can enhance the flexibility of forefoot. Bags and accessories series ECCO bags include men's and women's handbags, shoulder bags, cowhide handbags, fashion leisure bags, zippered wallets and so on. ECCO accessories include shoelaces, insoles, belts, etc. Brand History 1 963-1April, 9631day, Buluo Shoes Factory in Blazere Province was established, with 16 employees. This year is 1963. Driven by curiosity, Danish shoemaker Carl Tusby hopes to pursue newer ideas and create more possibilities in the field of shoemaking. So he sold all his possessions, quit his job in Copenhagen, and moved to Brazer Brow, a small town in the south of jutland, Denmark, with his wife Birte and his five-year-old daughter Hanni. There, he bought a vacant factory and began to build a shoe factory. 1963- the first pair of ECCO shoes at first, the shoes produced by this new Danish shoe factory were similar to other brands in the industry, and they were all popular styles. But Carl Tasby is determined to break the tradition. He was the first shoemaker to put forward that "shoes should follow two feet", and it was this idea that laid the future mission of ECCO. From the 1960s to the early 1970s, fashion trends changed rapidly: miniskirts and tight boots the day before, patent leather flats the next day, and platform shoes began to lead the trend. In such an environment, the factory insists on its own development. Nevertheless, Karl Tusby is still pursuing his dream of making shoes, hoping to combine comfort, excellent quality and relaxed and natural style into a pair of shoes with great value for money. 1963- The brand was named Venus 1968- The brand was renamed ECCO Jean. At first, all the shoes produced were named after Venus, but due to copyright conflicts, Karl Tusby and chief designer Ejnar Truelsen decided to find a new name for the brand. They want the new brand name to be composed of two syllables, easy to read and easy to pronounce in Danish or other languages. At the same time, they get inspiration from Coca-Cola's brand logo and hope that their company can have a very clear brand logo. At first, they renamed the brand Eo'let, which has been used until 1978, and later changed it to ECCO, which is now widely known. 1975 —— In the first year of overseas production, ECCO began to produce uppers in Brazil, making ECCO the first Danish enterprise to produce them overseas. 1978 —— JOKE series released by ECCO gave birth to ECCO's epoch-making classic design in the hands of young talent Ejnar Truelsen. JOKE series of men's and women's shoes and children's shoes designed by Ejnar Truelsen were officially launched on 1978, and became the brand logo shoes of ECCO in one fell swoop. Today, joke series is still the symbol and classic of ECCO brand. 1980-revolution of shoemaking industry Karl tasby insisted on paying equal attention to design innovation and production innovation. It is precisely because of this concept that it is logical for ECCO to purchase the first molding machine in 1980 and match it with a revolutionary shoe-making production process. At this point, ECCO has been able to simplify the production process of upper and sole molds into simple processes, which is a solid foundation and guarantee for the comfort and flexibility of ECCO shoes. 198 1 year-ecco soft series has become the representative of a new generation of light and comfortable shoes because of the new technology of one-step molding of uppers and soles. The reason why ECCO soft-mounted series has become a classic is largely due to its eternal line design and simple modeling. ECCO soft series is the best-selling shoes in the company's history, which has achieved excellent sales results in northern Europe and attracted unprecedented attention in other parts of Europe. 1984-ECCO's first wholly-owned factory was completed in Portugal. 1984-ECCO's first overseas sole proprietorship shoe factory was completed in Portugal. A year later, Carl Tasby set up a small leather processing factory in the local area to better control the supply of leather raw materials. 1985- The brand name of ECCO is printed on the sole. ECCO is the first shoemaker to print the brand name and logo on the sole. It can be said that it is precisely because of this move that the ECCO brand has spread all over the world with its walk. 1985-ECCO started to produce leather by itself. With the continuous expansion of ECCO, its demand for leather raw materials is also increasing. From 65438 to 0985, ECCO began to produce its own leather in a leather processing factory in Portugal. Carl Tasby wants to make sure that the shoes produced by ECCO are made of the highest quality leather materials. 1990-ECCO enters the north American market. In 1990s, ECCO expanded rapidly internationally and established its own sales company in North America. From 65438 to 0994, ECCO was rated as the "Best Footwear Company of the Year" in the United States. 199 1 year-in the year when ECCO set up a factory in Indonesia, ecco set up a shoe factory and a leather processing factory in Indonesia. Today, Indonesia has become the largest production base of ECCO in the world, with more than 5,500 employees. 199 1 year-ecco is recognized by the Danish royal family as the designated supplier of the Royal Danish Stadium, and generally only awarded to those companies that have long-term outstanding trade relations with the Royal Danish Stadium. More importantly, as the designated supplier of the Royal Danish Stadium, it must have a sound financial position and a good reputation and management system. 65,438+0,992 —— The accumulative production of ECCO has reached 654,380+0,000 pairs of shoes. That year, the cumulative production of/kloc-0.0 million pairs of shoes set a new milestone for ECCO. During the 50 years from 1963 to 20 13, ECCO has produced more than 3.5 million pairs of shoes on its production line. 1996-ECCO enters golf shoes territory 1996 ECCO enters golf shoes territory. One day Karl Tusby and Dieter Kasprzak suddenly wanted to play golf, but they found that they were not satisfied with the golf shoes that was available on the market at that time. So, two shoemakers began to discuss the possibility of making a comfortable golf shoes. Yes, they thought of it, and they did it. Today, ECCO has become the fourth largest golf shoes manufacturer in the world, and it is still pursuing innovation tirelessly. 1997 ——ECCO entered China 1997, and the first store of ECCO in China successfully settled in jingyansha, laying the foundation for ECCO to open a new chapter in China. 2000-The first "Walking Marathon" charity project was held, and the ECCO "Walking Marathon" charity project was launched on 1999. The first ECCO Walking Marathon was held in Copenhagen, Denmark. Thousands of people took part in this activity, supporting the Danish Heart Association with their feet and walking to raise funds. So far, this charity activity has attracted 400,000 people to participate, and the mileage has exceeded 25 million kilometers. 2004-The founder of ECCO brand dies. Carl Tasby, the founder of ECCO, died in 2004. The Tasby family still owns the company, and the power was transferred to Hannitoo * * Uy Kasprzak, the daughter of Carl Tasby, who still led the whole management as of 20 14. 2008 -ECCO establishes leather processing factory in China. In 2008, ECCO established a brand-new leather processing plant in China, which is one of the most energy-saving and modern leather processing plants in the world. ECCO has nearly 4,000 employees in China's shoe factory and leather processing factory. 2008-ECCO "Walking Fashion" charity project was established in 2009-ECCO BIOM series was listed. In close cooperation with Cologne Sport University in Germany, ECCO BIOM series running shoes were born. ECCO BIOM series breaks the routine and brings natural rhythm to walking. Once again, it proves that ECCO is constantly pursuing innovation to realize its concept that "shoes must follow your feet". 2010-ecco opens its 500th store in China. The concept store of ECCO Shanghai Guo Jin Center opened, and Huang Doudou, a famous Shanghai artist, also came to the site to celebrate the opening of the new store and the successful development of ECCO in Shanghai 10 anniversary with many guests and supermodels. 2012-ECCO sculpture series 65 was launched in 2065 438+02, and ecco sculpture series 65 was born. It marks a breakthrough in shoemaking technology-wearing 162.5px high heels brings unprecedented all-weather comfort. ECCO Sculpture 65 Sculpture 65 Series incorporates sexy elements into the style of high-heeled shoes suitable for all-day wear, which realizes the desire of women to wear high-heeled shoes all day and brings unprecedented all-weather comfortable wearing experience. And received rave reviews on e-commerce platforms such as Dangdang Weihui. 2012-was rated as "national advanced enterprise for employment". ECCO (Xiamen) Co., Ltd. was awarded "National Advanced Employment Enterprise" by the State Council on 20 12. 20 13 —— 50th anniversary of the founding of the city, signed a contract with Wu Ashun, a famous golfer in China. On the occasion of the 50th anniversary of the birth of ECCO, the ECCO MIND Qiaosi series was officially launched, which is a review and tribute to all epoch-making designs and breakthrough spirits since the establishment of the ECCO brand. In the same year, ECCO signed a contract with Wu Ashun, a top golfer in China. 20 14-ECCO started the first image spokesperson project in the history of the group, and the famous movie star Qin Lan became the image spokesperson of ECCO in China. 2015-ecco and "shuangtao" open a new era of dual spokespersons. In the autumn and winter of 20 15, Tamia Liu and Guo Tao became the brand image spokespersons of China in 20 15 and 20 16, which opened the first new era of dual spokespersons in brand history. 2016 —— The first1000th store of ECCO in China was located in Chengdu 201610/0/0/3/0, and the first1000th store of Ecco in China, a Nordic Danish footwear and leather brand. It marks that ECCO entered the "Thousand Stores Era" in China 2065438+07-ECCO and its new spokesperson Zhu detonated the "Walking Hormone". Officially announced that the famous actor Zhu, the spokesperson of his new brand image in China on 20 17, detonated the "walking hormone" from a new perspective. 2017-ecco officially signed a contract with world golf champion Gao Baojing. On 20 17, ECCO officially signed a contract with Gao Baojing, a New Zealand LPGA Tour player and the world's number one female golfer, and became a golf signing player of ECCO. 2065438+07-20th Anniversary Celebration of ECCO ECCO held the 20th Anniversary Celebration and the autumn and winter new product launch conference in Beijing on the evening of 14. The famous actor Tamia Liu appeared gracefully. Product features: 1) Nordic design, minimalist style, keeping up with fashion trends and simple style. New products of 20 19 ECCO in spring and summer. 2) The leather produced by 2)ECCO Leather Factory has excellent flexibility, breathability and fit. 3) Fit freely, keeping the wearer comfortable all day. 4) Excellent shock absorption performance, strong and light outsole and durability. 5) The material is elastic. This technology is to inject materials with good elasticity and cushioning into a foot model and directly bond the outsole and the upper together. The shoes made by this technology have ergonomic fit, good shock absorption and excellent flexibility. 2 ) BIOM？ This technical suite is used in ECCO outdoor series. This technology guides the foot to move along the natural rhythm track, releases the body instinct and makes the action efficient and powerful. 3) receptor? This technical suite is used in ECCO outdoor series. The full palm technology makes full use of the natural system of the foot in the process of anywhere, standing in the middle and the forefoot leaving the ground, thus maintaining excellent outdoor sports performance. 4 ) GORE-TEX？ ECCO outdoor series suit. It is a technology with good air permeability and water resistance. Give shoes breathable, waterproof and durable characteristics, and keep your feet comfortable in many cases. 5 ) HYDROMAX？ The leather treatment technology developed by ECCO can give leather excellent waterproof performance, and it can remain firm, soft and breathable after repeated soaking and drying. The maintenance of ECCO shoes combines the characteristics of softness, wear resistance, tenacity and light weight, and the selection of high-quality leather makes ECCO products particularly comfortable. However, after purchasing satisfactory ECCO shoes, we should pay attention to maintenance to prolong the service life. Daily maintenance method of oil-faced leather shoes: 1. Diligent shoe polish. Wipe the dust off the surface of leather shoes with a clean soft cloth first, and then wipe it evenly with oil. 2. Try to avoid wearing it in rainy and snowy days. If the leather shoes are wet, they should be dried in a ventilated and dry place to avoid exposure and drying; At the same time, the toes should not be placed vertically on the ground, but should be put straight to avoid deformation. 3. When it is found that the color of oil shoes becomes lighter, it needs oiling. It should be wiped with special oil such as dry cloth or glossy upper wax, and ordinary shoe polish and liquid shoe polish cannot be used. 4. Leather shoes should be cleaned and oiled when stored, and put in a dry place to avoid extrusion deformation. After storage for a period of time (especially in rainy season), take it out for ventilation and wipe it again to prevent mildew. Using ECCO foam cleaner for nursing can achieve better maintenance effect. Daily maintenance skills of patent leather casual shoes: Try not to use wet cloth in the daily care of patent leather, and gently wipe the shoe surface with a dry soft cloth. If you encounter a stain, you can gently wipe the stain with a little ECCO foam cleaner until the stain disappears. If patent leather shoes are accidentally cut, the easiest and quickest way is to stick the cut leather back in place with super glue. In addition, it is also important to keep shoes dry and clean at all times. Daily maintenance method of frosted leather shoes: Frosted leather shoes are very afraid of water and should be avoided when it rains. If the vamp is dirty, you can gently brush off the dust on the surface with a shoe brush first, then wipe the dirty place with a wet cloth, and then you can wear it when it is dry. Frosted leather shoes are easy to get old when they are placed for a long time. At this time, you can go to the shoe store to buy special shoe powder. You should choose the shoe powder with the same color as the shoes, apply it evenly on the whole pair of shoes, and then apply the extra shoes on the surface with a shoe brush. ECCO maintenance products: try to avoid contact with oil substances when scrubbing shoes. If you accidentally get greasy dirt, you can clean it with water brush or ECCO scrub skin care agent. About the size of women's clothing size comparison table men's clothing size comparison table size measurement suggestion purchase channel online purchase: official website, JD.COM Mall and Tmall have ECCO flagship store: No.52 Liangmaqiao Road, Chaoyang District, Beijing; 3/F, No.255 Wangfujing Street; Shanghai Baiyidian Men's Shoe Store Zhaojiabang Road 1000; Shanghai Jiuguang Department Store Men's Shoe Store; Tianjin Isetan 4F store; Tianjin Xinducheng Store; Chongqing metropolis; Chongqing Far East Metropolitan Men's Shoe Store; Chongqing New Century Department Store Women's Shoe Store; Hefei top 100 CBD men's shoes store. Changsha Dong Tang Friendship Mall Women's Shoe Store, Changzhou Taifu Department Store Men's Shoe Store, Changzhou Shopping Center Women's Shoe Store, Huai 'an Golden Eagle International Shopping Center, Suzhou Luomei (High-tech Zone) Shopping Center, Suzhou Wanda Department Store Discount Store, Kunshan Paris Spring Department Store, Wujiang Wanya Shopping Center, Wuxi Dadongfang Men's Shoe Store, Wuxi great eastern Department Store Women's Shoe Store, Wuxi Intel IKEA Shopping Center Store, Nanjing Oriental Shopping Center Men's Shoe Store, Nanjing Dayang Department Store, Nantong.