The member department, coach department and customer service department (front desk) didn't cooperate in sales, so when the member list couldn't be discussed properly, it suddenly occurred to me to ask the coach to come and help. On the one hand, when the coach is busy, he feels that it is none of his business. On the other hand, when the coach comes straight up, he talks about private education and often kills the list. The coaching department and the member department don't know professional sales speech, which makes customers rational and won't make customers emotional, so they don't talk much.

Second, why should we create a standardized sales process for fitness clubs?

The key problem is that the coach's salary system is backward, and the coach has no pressure. Once the performance is achieved, the desire to attend classes is not great. Now there are generally too few classes for coaches in various stores. As a result, the company now has a large backlog of dead classes, and once there is a refund, the consequences will be very serious.

Third, how to become a qualified and excellent personal trainer

The sales model of the coaching department is single, and the private education courses can only be sold through single dismantling. POS, trimming (experience class), continuing class, field opening and BR (member introduction) are five sales methods that every coach must master.

Of course, professional skills training needs to be carried out for a long time, but at present, the most important thing is the training of professional private education sales. How can a coach who can't even sell classes talk about improving the quality of classes?

Fourthly, the skills that the coaching department must master in the process of standardization.

Split (free experience class) training, experience class must be preset, your purpose is to sell private education courses through experience class, so you should know the members' situation (eating habits, exercise purpose, physical condition and economic strength) through the body side to arrange the members' experience class items.