Today, I want to talk to you about how Guzheng teachers can increase their income through the media platform.
1.？ My income composition
My income is roughly divided into two parts. Offline teaching guzheng+online self-media
(1) I work part-time in three music shops online, with a student 15, and the average hourly class fee is 78 yuan. If every student attends class on time every week. The monthly income is about 4000 yuan (but basically students take time off every month)
(2) Because I usually only need to attend classes on weekends, I usually have free time, so I use my usual time to do online self-media.
Online income is divided into two parts. One is to receive advertisements. My account advertising price video 1000/ piece, graphic 500/ piece. But it doesn't happen every month.
The other is to realize the realization of private domain, and help more peers or entrepreneurs with their own experience in self-media to help them start the road of self-media I use my experience to get extra income.
2.？ How can teachers build personal ip to get more income?
However, just relying on part-time offline guzheng teaching, in fact, the income is far from enough for my own expenses, so I use my spare time to start from the media. But you must think clearly about your personal ip positioning before you do it from the media. Only in this way can you get more income.
Give everyone a formula to build a personal IP:
Who are you? What problem was solved for whom? What methods are provided?
For example, we all know "Brother Lipstick" Li Jiaqi.
He is a very powerful personal IP. When we girls want to buy lipstick, we will think of him at the first time and then go to his studio to buy it. He also made money when he gave us discounts and bought genuine lipsticks.
So his personal ip is: He sells lipstick. He solved the problem that girls who want to buy lipstick don't know which color number to choose and which brand to choose, and helped everyone how to choose the red number by online live broadcast, and he can guarantee the most favorable price and authenticity.
It's the same for every teacher, for example, I am a guzheng teacher.
Then my personal IP is: I am a guzheng teacher who focuses on adult teaching. I solved the problems of adults who want to learn guzheng through online teaching.
When we understand our personal ip positioning, we can enlarge our advantages on various media platforms and output corresponding content, thus attracting more guzheng students and paying for us.
3.？ Three steps to realize cash.
The public domain is the main self-media platform. We posted videos on the platform, sucked powder for us and drained it to WeChat. This process is called drawing new ideas.
When we arrive at WeChat (private domain), we should establish our own circle of friends, gain the trust of fans, and let these traffic continue to drain from the platform. This process is called reservation.
When we continue to build personal ip and expand our influence, these fans who are drained by us will gradually trust us and then pay for it. This process is called transformation.
So the three steps of realizing cash are: innovation-retention-transformation.
Teachers themselves are strong knowledge ip, so we must seize the dividend period from the media and earn more income for ourselves.