China has a long history of agricultural civilization and rich agricultural heritage since ancient times. Nowadays, the farming era is drifting away, and rural life is declining. Roaring machines and high-rise buildings are irreversibly ending the 5,000-year self-sufficient small-scale peasant economy and pushing us into a commercial and civilized society with abundant material supplies. While people enjoy modern life such as TV, mobile phone, car, internet and bar, they also deeply feel the depression, irritability and fatigue caused by exhaust gas, noise, harmful food, fast-paced work and complicated interpersonal relationships. In the cold reinforced concrete jungle of the city, we can't help but recall the idyllic rural life and yearn for the tranquility and comfort in the paradise.
This project relies on Qianmu Village and its surrounding field villages100,000 square meters of original ecological willow bamboo forest (with a visual landscape area of more than 300,000 square meters), and takes the production and life in the farming era as the design element to build an ancient village market or natural village in the period of peace and prosperity. Try to restore the production and life picture of the society at that time in a panoramic way, reproduce the folk customs of the small-scale peasant economy society where man and nature live in harmony, and express people's feelings of cherishing life, remembering their ancestors and fearing the world. The "Thousand Mu Wan Fu" folk culture village, the spiritual home of modern urbanites, was planned under the above background.
Second, the project overview:
The project is about ten minutes' drive from the urban area, four kilometers away, and five minutes' drive from the planned Wulibu business district. Nakatsugawa meanders in an "S" shape from southwest to northeast, with clear water and smooth scales. The magnificent Yihuang Highway Bridge on the south bank of Admiralty has added a new landscape. Southeast and Wanfu Village Youfang village group across the river. There are anhui-jiangxi railway and provincial economic and technological development zones in the west. In the north are villagers' houses lined up by the river, and behind them are thousands of acres of fertile land. Located in Nakatsugawa, the forest is mainly located in the middle of the "S" shape, and consists of about 80 mu of bamboo forest and 65,438+000 mu of Yang Shulin in the north. Woodland is a natural "forest oxygen bar" because of its superior geographical location, primitive ecology and friendly environment. Egrets stop, rabbits string together, insects and snakes haunt. In spring and summer, the vegetation is lush, frogs are thriving, and in autumn and winter, it is comfortable and simple, bleak and distant, quiet and profound.
Based on the original ecological landforms such as bamboo forests, Woods and rivers, as well as the surrounding roads and bridges, rural farmhouses and field scenery, this project will create a folk village or market that integrates eating, living, traveling and enjoying. Taking "eating farm meals, sleeping on farm beds, catching chickens in the courtyard, touching fish and shrimp in the stream, picking wild vegetables in the forest and listening to myths under the moon" as the main business items, agricultural production tools, handicraft tools, farm household appliances, such as plows, rakes, windmills, waterwheels, stone mills, wood presses, etc. There are also folk festivals, such as the Spring Festival. Entering the folk village, the sounds of chickens and dogs are heard, just like a fisherman straying into the Peach Blossom Garden, leaving a hole in the sky to wash away the customs, relax and forget his troubles. The so-called "I don't know whether there are Han people, regardless of Wei and Jin Dynasties".
Qianmu Village and Wanfu Village, where the project is implemented, are separated by a strip of water. The second place name has a long history and is familiar to ordinary people. Taking "Hail to a Thousand Mu" as the font name of the cultural village, naturally, it not only contains the meaning of China traditional culture, but also catchy, easy to read and understand, elegant and popular, in line with the folk characteristics of this project.
Superior geographical location (omitted)
Primitive ecological environment (omitted)
Third, the market analysis
Farmhouse originated in the 1990s, catering to the petty bourgeoisie and spiritual needs of modern urbanites. Since its appearance, it has been sought after by people and has gradually become a hot spot of leisure. Now it has become the preferred destination for residents in Beijing, Tianjin, Shanghai, Suzhou and Hangzhou, Chengdu, Guangzhou and other large and medium-sized cities for recent outings and weekend trips. Star-rated farmhouses have appeared in the suburbs of Beijing and Chengdu, showing a strong industrialization trend.
In recent years, Ningguo's economic development has entered the fast lane and it is the vanguard of Anhui's county economy. Major economic indicators such as per capita GDP have ranked first in Anhui Province for many years. The living standards and quality of life of urban and rural residents have improved significantly, and car owners have gradually become popular. The catering and entertainment functions of existing cities are far from meeting the needs of citizens. Pursuing fashion, advocating pleasure and nostalgia have become the new consumption trends of urban white-collar workers and even ordinary citizens. The project attempts to provide such a leisure place for the citizens.
At the same time, the large-scale industrial structure of the Economic Development Zone has begun to take shape, and it is believed that in the next two or three years, the existing plots will be put into production one after another. The implementation place of this project is only a stone's throw away from the Economic and Technological Development Zone, and it is an ideal supporting project for the tertiary industry. The newly-built Yihuang Highway is one of the throat arteries connecting the Yangtze River Delta and Huangshan Scenic Area, with convenient transportation. Past drivers and tourists are also one of the expected customers of this project. Therefore, the folk village project based on commercial operation and corporate management will have a relatively sufficient target consumer group.
Four, the planning diagram (omitted)
Verb (abbreviation of verb) Investment scale and budget: (omitted)
Content of intransitive verb construction:
1, enter the folk village and design three passages:
The first country road from Wulipu to Wanfu (via Yihuang Highway) runs out of the cement bridge in the northeast corner and passes through the bamboo forest to the parking lot, about 350 meters. The roadside of the car is decorated with a white wooden fence more than a foot high.
Article 2 A wooden bridge with a height of 100 m should be erected on the south side of Yihuang Highway, and then walk across the wooden bridge (self-driving, parked in the parking lot under Yihuang Highway Bridge). This passage is the main entrance of the scenic spot.
Article 3: Go through anhui-jiangxi railway from the west of Yihuang Highway Bridge (southeast of the Development Zone) and walk for about ten minutes.
The three entrances are designed with wooden or bamboo instrument doors respectively. The sidewalk is paved with pebbles, sand, slate and blue bricks. To the south of the scenic spot, near Nakatsugawa, there is a giant billboard of "Thousand Mu Wanfu Folk Village".
2. The whole scenic spot consists of five parts:
(1) dining area. The main building facilities are simple natural villages and farmhouses, showing a quiet and distant atmosphere. Drilling a pumping well and setting up a waterwheel not only solved the water problem, but also became a scene.
At the same time, there is a picnic buffet area, which provides a centralized but independent picnic and barbecue area, which increases the fun of tourists' self-help dining in the wild. This is one of the remarkable features of this project. Schematic diagram of the attached drawings: (omitted)
(2) Accommodation area. More than ten spacious and bright standard rooms of 25 square meters will be built, equipped with farmhouse sauna. They were named "listening to frogs", "singing cicada pavilion", "western region pavilion" and "autumn refreshing lent" respectively.
(3) Fishing area. Using the natural gravity ditch and river branch between bamboo forest and poplar forest, fish ponds of different sizes are excavated for tourists to fish and rest, and the fish produced are used for internal catering.
(4) Tea tasting area of teahouse. Build a 200-square-meter teahouse with strong folk customs and Huizhou wooden structure style. This building is the landmark of this scenic spot, and it has also been designed as the largest and most upscale teahouse. The teahouse is hidden in the green bamboo forest and blends in with the surrounding environment, which can meet the needs of VIP reception, business negotiation, friends gathering and lovers tryst.
Sichuan tea artists were invited to perform tea ceremony, and Fujian tea artists were invited to perform Kung Fu tea.
(5) Comprehensive leisure area. Adjacent to the dining area, a simple basketball court, table tennis table, straw stage and parking lot will be built for guests to exercise, play and play.
Between scenic spots and intersections, rain shelters, wooden chairs, wooden stools, swings, placards, road signs, signboards, etc. Arranged in a dense manner.
3. Cooperate with farmers to plant several acres of peach trees, plum trees, apricot trees, jujube trees, pear trees, grapes and watermelons (Wanfu is a traditional watermelon planting place with excellent quality) in the periphery of the scenic spot, which will be available for tourists to watch, pick and play when it blooms and bears fruit. The construction content of this project not only adds a new landscape for the folk village and the content of tourists' self-entertainment, but also organically integrates with the surrounding landscape, greatly expanding the amusement space of the folk village. At the same time, it also drives local villagers to take a diversified road, develop eco-agricultural economy and increase farmers' income, which can be described as multiple goals.
4 lease farmers' vegetable fields or reach an agreement with farmers to grow pollution-free and pollution-free fresh vegetables, and produce and sell them for use in scenic spots.
5. Delineate a certain area, free-range a certain number of chickens, ducks, geese and other poultry, and produce and sell them, which truly reflects the fun of "catching domestic chickens in the yard".
6. Plan, design and construct the Peony Garden in the south of Ningguo, and take it as a long-term and long-term goal.
7, in the relevant scenic spots dotted with rich rural pastoral life of classical poetry plate, such as:
The garden can't be closed in spring, and an almond grows in the wall.
Excuse me, where is the restaurant? The shepherd boy pointed to Xinghua Village.
The cool evening breeze seems to have spread to cicadas in the distance.
The stream flows quietly around the bamboo forest, and the flowers and plants on the west side of the bamboo forest are soft in spring.
Sitting on the eaves of trees all day, birds are more secluded without singing mountains.
One or two chickens crow in the rain, and Zhuxicun Road leans against Banqiao.
Mother-in-law called a silkworm bath and laid gardenias in the atrium.
Alone, grass grows by the stream, and orioles sing on the trees.
The spring tide brought the rain late and urgent, and there was no boat on the wild crossing.
8. Twelve Scenes of Folk Village:
Cui Di Xiao Chun Youlin is listening to cicadas on a fishing boat near the water tower.
Zhu Maoxiu Huang Changhong Du Fei Village Peasant-style Lvlin Fishing
Thousands of acres of fertile land, village aunt's clothes, distant mountains, sunset photos, traces of heroism.
Note: The trace of heroic deeds refers to General Ye Ting, a famous anti-Japanese soldier captured in the Southern Anhui Incident, who was detained at the headquarters of the 32nd Army of the Kuomintang (now Wanfu Primary School) on 194 1 year 1 month 17.
Seven, folk customs
1, farm tools, agricultural household appliances:
Plow, rake, windmill, rice thresher, stone mill, pedal waterwheel, handwheel, unicycle, wooden yoke head, wheel, straw sandals, leggings, mountain socks, bamboo basket, dustpan, teapot, drying basket, steamer, hedge and basket. Wood carving bed table, square table, ceramic teapot, blue-edged bowl, medicine roller, oiled paper umbrella, gourd ladle, walker, baby rocking cart, hand stove, millstone chain manuscript, seedling rake, clay wall splint, wooden pestle, mulberry pier, mallet, bow (a tool for catching wild animals), earth shotgun, wooden box radio, hand bellows, etc. Red lanterns, abacus, bamboo shell water bottles, chimes, hand-cranked telephones, old-fashioned film projectors, old-fashioned tripod cameras, barefoot doctors' medicine boxes, and Cultural Revolution poster series.
2. Handicraft tools:
Carpenters, masons, blacksmiths, masons and other series of handicraft tools, vendors' burdens, tools for making sugar and tea, knives and scissors, shadow play props, cultural revolution series items, slingshots, iron rings, gyroscopes and other homemade toys for rural children.
3, production and living facilities:
Memorial archway, stone tablet, well, bamboo barn, self-flowing water, laundry, rural canteen, 100-meter wooden bridge, simple rural stage, tofu mill, oil mill, restaurant (with wine rack for wine distribution), earth temple, Guanyin Bodhisattva temple, and farmhouse sauna room.
4. Folk festivals and ceremonies:
Spring Festival, Lantern Festival, March 3rd, Tomb-Sweeping Day, Dragon Boat Festival, Georgie Festival, Mid-Autumn Festival, July Half Ghost Festival, Double Ninth Festival, Laba Festival, Winter Solstice and Off-year.
Ancestor worship, incense worship, birthday worship, blind date, yin and yang gossip, rain prayer, wedding, funeral, children's grasp of the week, listening to ancient books, watching outdoor movies, social dramas, cockfighting, training myna to speak, performing shadow play, Allegro, making three sentences and a half, dancing dragons and lions, walking on stilts and hundreds of family names.
(To be continued)
5. Folk activities:
(1) This project will hold a series of folk competitions at an appropriate time, and on this basis, with the support of relevant government departments, it will develop into a folk sports meeting in Ningguo City.
The following projects are planned to be launched:
Push a wheelbarrow to pay public grain, carry a pole, rub corn, make rice cakes and grind zongzi.
Climbing bamboo poles, treading water by relay, touching loach with bare hands, transplanting rice, cutting rice, carrying the bride, climbing in Chongyang, picking tea, playing folk songs, mahjong, playing chess, fighting cocks, guessing passwords, rowing wine and punching shuttlecock.
(2) Hold a folk wedding performance ceremony of matchmaking, blind date, sedan chair, kowtowing for three times, entering the bridal chamber and lifting the red hijab for the newcomers who are chasing fashion.
(3) Cooperate with existing folk dragon and lion dance teams to establish a "Thousand Mu Wanfu" dragon and lion dance team.
(4) Inviting folk performances, unique skills and acrobatics with significant local characteristics to perform in due course, such as Sichuan Opera Changing Face, Shandong Clay Sculpture, Henan Shadow Play, etc.
6, folklore, stories:
Folklore and stories are an important part of folk culture and a treasure house of wisdom. For thousands of years, the land of Sanjin has interpreted many beautiful and moving legends, legends, stories and humor. The project will collect, excavate and sort out these folk cultural treasures that have been passed down from mouth to mouth. For example:
Shuibo North Temple Garden, Ningguo produced the champion Gaozong, Huiyun Temple.
The story of Princess Wujintan in Ningguo: Long Hair races with prodigy zhou yun.
The story of Japanese devils not fighting Ningguo in the south of the Yangtze River under a load of laundry baskets.
The Origin of Thirty-eight Bridges: The Story of yang hu
Xiaoxiao Ningguo County Dadahe Lixishikou Militia
Folk culture is rich in content and diverse in forms. It is the crystallization of people's practical wisdom in production and life for thousands of years, and it is an important part of people's production and life. Its mainstream is positive and healthy, but there are also vulgar, low-level and corrupt social customs, which are incompatible with the new rural construction of "rural civilization", such as rolling dice, Pai Jiu and fortune telling. In the organization of activities, we must eliminate its dross.
With the development of the times and the progress of science and technology, many folk activities are facing extinction and elimination. This project attempts to organically combine the above-mentioned folk activities in a form similar to that of a museum to rescue, sort out and display the precious material and intangible folk cultural heritage, especially the folk customs and folk culture with the regional characteristics of southern Anhui and Huizhou cultural background, so as to make it endless and handed down from generation to generation.
At the same time, we should innovate in folk activities, keep pace with the times, inject new content, make it more characteristic of the times, and meet people's growing appreciation needs.
Eight, farmer special recipes, recipes:
With the improvement of the quality of life of urban and rural residents, authentic local dishes, original farmhouse dishes and unique Jianghu dishes are increasingly sought after and favored by people. At the same time, due to the rapid development of modern industry and the deterioration of the environment, the safety of table food has attracted increasing attention. Therefore, farmhouse meals should be featured here, which fully embodies the consumption concept of "green, healthy, safe and assured".
The following farm recipes and recipes are proposed:
1, menu
Happy farmhouse dried bamboo shoots fried meat Tianmu bamboo shoots roasted meat
Stewed ribs with dried bamboo shoots, roasted chicken with chestnuts.
Li Shan renjia sausages hezheng wild bracken bacon hotpot
Steamed bacon with wild garlic and Ningguo sausage
Xiangchun fried eggs laojia Cai Xiang fish head hotpot
Malantou cold salad stinky dry cold salad Mayasao
Ningguo bean curd Ningguo pot-stewed
Cai Xiang Shuiyang Sanbao
Yipin Xiang huipai tofu ganbao huipai lobster
Steamed eggs with Chili peppers
Zhapi wild oak chestnut tofu
Braised winkle assorted game hotpot
Seasonal dishes, all kinds of wild vegetables
2, recipes:
Sweet rice wine crispy rice soup
Tortilla Qiao Mai Baba
Qingming Baba rice cake
Baked sweet potato with sesame seed cake
Nine. Implementation steps: (omitted)
X. Organizational form: (omitted)
XI。 Cooperation agreement: (omitted)
Twelve. Articles of Association: (omitted)
Thirteen. brand building
Advertising language: thousands of acres of fertile land, rice and flowers, you are happy to run well-off in the sound of happiness.
1. Apply for registration of "Thousand Mu Wanfu" Class 29 enterprise name trademark.
2. Building the website of "Thousand Mu Wanfu" enterprise:
3. Set up large-scale outdoor advertisements in urban areas and relevant sections of Yihuang Highway.
4. Print exquisite brochures and record relevant video materials.
5. Invite celebrities and painters from Ningji to write business names, poems, etc.
6. Hold folk photo exhibitions and organize rural activities in due course.
7. Hire China Folk Culture Association as honorary consultant.
8. Apply to join China Folk Culture Association.
9. Participate in relevant folk culture industry fairs.
10, declare the provincial demonstration base of folk culture industry.
1 1, CIS design (omitted)
12, corporate philosophy:
Team spirit: harmony, harmony and unity win.
Business philosophy: quality, taste, green and health.
Five-heart service: enthusiasm, sincerity, carefulness, sincerity and patience
Enterprise goal: to cast "Thousand Mu Wanfu" into a golden business card of Ningguo farmhouse.
13. Corporate logo: (omitted)
Fourteen Economic and social benefits: (omitted)
Fifteen. Development strategy: (omitted)
Sixteen. Risk assessment:
The project is implemented by the river, and the terrain is relatively low and flat. The main building facilities are bamboo and wood structures, which do not have the function of resisting floods. Once the flood is formed, the property will face great danger. In view of this, in order to avoid the impact of floods, the following work must be done:
1, choose the highest terrain as the construction site, and lay the foundation at 1 m high to ensure foolproof.
2. Do a good job in monitoring and prevention, be on duty safely during the flood season, make emergency plans for flood control, and respond in time in case of danger.
4. When conditions are ripe, build high dams along the river banks and build riverside sightseeing corridors.
According to local villagers, after the East Bank Reservoir was completed and impounded, the flow of Xijin River decreased, which accelerated the discharge speed of Admiralty. In addition, the policy of returning farmland to forests implemented in recent years has achieved initial results, with less soil erosion in the upper reaches. In the past five or six years, there has basically been no flood of levees in flood season. Heavy rainfall, shallow water flooded into Yang Shulin, and the rain stopped. No obvious flood trace was found in the observation.
Therefore, based on the above analysis, flood disasters can be completely prevented and resisted as long as appropriate countermeasures are taken to nip in the bud.
Seventeen. Conclusion:
At the beginning of the new year in 2006, the "Eleventh Five-Year Plan" opened the curtain of new rural construction, and "production development, affluent life, civilized rural customs, clean village capacity and democratic management" became the basic contents of new rural construction. The municipal party committee and the municipal government also put forward the strategies of "one subject with two wings" and "establishing the city by ecology", taking vigorously promoting the utilization of natural resources and developing eco-tourism as a measure of new rural construction.
This project is a systematic cultural industry project with sustainable development. It takes the construction of folk culture as the theme, takes ecological amusement as the platform, and implements the corporate management of modern enterprise system, which not only conforms to the general policy of new rural construction, protects the ecological environment, but also helps to promote local economic development.
To sum up, the implementation of this project will produce good social and economic benefits.