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Ms. Yang is one of the consumers attracted by after-sales service. Ms. Yang believes that "compared with free warranty service, the price is relatively cheap, and I think value-added service is the most critical."
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Lao Huang, a dealer in Hubei and Han who has been in the fitness equipment industry for decades, has a deep understanding of the quality problems in the treadmill industry: "Many customers don't know how to use treadmills scientifically, so they run hard if they are interested. The quality of many brands of treadmills is not too hard, so problems often occur, and the image of this brand will be greatly reduced. Most materials of Shuhua treadmill are made of fine steel, and cutting, bending, welding, spraying and baking all adopt international automobile manufacturing technology. The motor is not only comparable to a car engine, but also has a five-year warranty. " Lao Huang told reporters that since he represented Shu Hua, he rarely received complaints from customers, which made him feel at ease.
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As the leader of fitness equipment industry in China, Shu Hua has been strictly implementing national standards and policies. Zeng Shuizhi, deputy general manager of Shu Hua, said that every Shuhua treadmill produced by the factory is produced according to the national standard manual, which ensures the high standard of Shuhua treadmill.
Shuhua treadmill is on the list of seven best-selling fitness equipment.
() Strict implementation of national standards has become the industry quality benchmark.
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20 10 1 Ms. Yang and her family went to the Wal-Mart supermarket in the second ring road of the city and bought a treadmill for fitness in the New Year. Before, my friend's "Shu Hua has excellent quality and good after-sales" made the whole family have a preliminary impression on Shuhua, and the comprehensive recommendation of Shu Hua in the supermarket fitness equipment guide reassured her that "it can be used with confidence and the warranty is free all year round". "If you exceed the warranty period, as long as you. We provide you with a strong after-sales guarantee. " In this way, Ms. Yang bought a Shuhua treadmill.
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Zeng Shuizhi, deputy general manager of Shu Hua, told reporters that after-sales service has always been regarded by Shu Hua as the core of the company's marketing strategy and value-added service, and it is a systematic project. Shu Hua is not only the first enterprise in the industry to establish a national unified after-sales service network, but also a leader in service level. At present, more than 65,438+0,000 franchise stores in Shu Hua have covered all major central cities in China and have a strong after-sales service network. At the same time, Shu Hua has set up a special after-sales service center and two national toll-free telephone numbers to receive information from users all over the country, and has nearly 2,000 Shu Hua after-sales service vehicles and 300 delivery vehicles all over the country at any time, so that every customer in Shu Hua can enjoy the fastest after-sales service.
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The discussion draft clearly pointed out that in the new round of national fitness plan, the whole country should "form a number of competitive sports fitness service enterprises and sports fitness products with national characteristics and develop a standardized and orderly mass sports fitness market." Companies that follow the policy step and take the lead in promoting the service marketing strategy have begun to lay out.
Shu Hua, the leading brand of treadmills in China, is one of the pioneers. As early as a few years ago, Shu Hua promised to the society: "Shuhua treadmill motor is guaranteed for 5 years, and other parts are guaranteed for one year", and the main parts of the treadmill are guaranteed free of charge all year round. At the same time, the national toll-free hotline was announced, setting a new benchmark for industry services and the price of treadmills.
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Insiders pointed out that nowadays consumers no longer simply talk about price, service and quality become the next focus of industry competition. Treadmill quality, warranty period and after-sales service have not only become the most concerned direction of consumers, but their consumption pattern has also risen from the initial simple service consumption to consumption. As a leader in the industry, Shu Hua is recognized by people in the industry for its quality and service, so it is bound to be deeply loved by consumers.
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"The main problem is that equipment production does not implement national technical standards. Among the 27 manufacturers sampled, only a few brands such as Shu Hua performed well. " The person in charge of the National Sports Century Sporting Goods Quality Certification Center told the reporter.
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With the conclusion of the 20 10 national conference on mass sports in Gansu, the discussion draft of the national fitness plan (201-2015) also surfaced. Under the background of the increasingly fierce price war in fitness equipment and supplies industry, the brand of treadmill and the new round of national fitness plan have promoted the fitness service to an unprecedented height.
Shu Hua builds the first choice brand of fitness for consumers in China, and sets a double benchmark of treadmill quality service.
"In fact, the service in Shu Hua is really timely." Ms. Yang revealed that she just bought it back and didn't know how to debug it. She just called the service hotline in Shu Hua in the morning, and in the afternoon, a service person came to solve this problem. To Ms. Yang's surprise, within two months after becoming a customer, she not only received health messages from Shuhua every week, but also regularly received fitness publications such as Shu Hua Fitness and Health Highlights at home, which helped the whole family develop good fitness habits and increased their fitness knowledge.
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Compared with service, quality is one of the immediate standards of brand strength. The "2009 National Fitness Engineering Equipment Quality Inspection Report" released at this meeting shows that the product quality gap between major brands is gradually widening.