Basic information
Brand name: Chinese mainland Land Rover, Lu Hua, Taiwan Province, China, Lu Hua, China, Hongkong; English name: LAND ROVER；; Country: United Kingdom; Headquarters: UK-Warwick-Gayton UK-Coventry-whiteley; Brand type: Europe; Creation time:1948; Founder: Maurice Vilks; Group: India Tata Motors Group.
brand introduction
Land Rover originated in Rover, England, and was originally developed by maurice wilkes and Spencer Wilkes on the basis of the chassis of Willis Jeep, which is a multi-purpose vehicle mainly used for agricultural vehicles.
Today, Land Rover and Jaguar are two cars, and the brands belong to the same company "Jaguar Land Rover Company" (JLR for short), which is one of the few manufacturers with two top luxury brands at the same time. In 2008, India's Tata Motors was acquired by Ford. In April of 20021year, the brand-new Land Rover Defender won the "World Design Car of 20021year" award.
Car flags
Logo design, Land Rover brand was originally owned by Land Rover in Britain. Land in logo is translated into land in Chinese, and Rover is the name of Rover Automobile Company, so Land Rover can be understood as a Land Rover car suitable for off-road use. Later, the content of Land Rover logo has not changed, mainly the adjustment of logo style and color.
The sign has changed. 1948, land rover launched the first land rover 1 series, and the first generation of land rover logo was born. The sign is made of iron, and the words Land Rover and four-wheel drive station wagon are printed on the surface.
1984 land rover adjusted the logo, but the material and style of the logo didn't change much, mainly because of the fine-tuning of the details. The English logo at the bottom became the words Station Wagon Lano de Fender110. 1989, Land Rover replaced the new car logo, simplified it on the basis of the previous one, and covered it in color, which is the most familiar style at present.
Automobile system information
The Land Rover brand focuses on luxury SUVs, covering medium-sized SUVs, with medium-sized SUVs as the main position. According to the vehicle positioning, it is divided into urban SUV, hard-core off-road SUV and all-round SUV with both urban and off-road. In addition, Land Rover also provides a high-performance version of SVR for some models.
1. stands for car series: Range Rover.
Guide price: 65,438+042.80-3,328,000.
As the highest-end car of Land Rover, Range Rover is also regarded as the originator of luxury SUV. Since the first generation Range Rover 1970 went on the market, it has been a representative model of high-end SUV. Range Rover is equally competent whether walking through rugged and muddy areas or going to some formal occasions. Range Rover series benchmark medium and large SUVs such as Porsche Cayenne, Mercedes-Benz GLS and Lincoln Navigator.
2. Representative car series: Discovery Sport Edition.
Guide price: 35.68-45.58 million
Since the birth of the first Land Rover Discovery, powerful all-terrain capability, excellent versatility and practicality have become the DNA of the discovery family. After more than 30 years of development, the new Land Rover Discovery Sport Edition not only inherits the inherent advantages of the Discovery Family and Land Rover Discovery, but also boldly innovates, introduces more advanced concepts and technologies, and opens a new chapter in family development with endless exploration spirit.
3. Representative car series: Aurora
Guide price: 3.898-4.758 million.
Land Rover Aurora, a car that subverts China consumers' perception of SUV. Five-door, three-door and convertible versions, combined with the original suspended roof and bold design, the appearance of Aurora was tantamount to dropping a blockbuster on the emerging SUV market in China at that time. Aurora not only changed consumers' inherent cognition of SUV models, but also made other automobile brands see a new way to solve SUV models.
4. On behalf of the automotive system: discovery
Guide price: 69.88-89.68 million.
Referring to the most representative off-road vehicles of Land Rover brand, one is the Land Rover Defender born for off-road and the other is the discovery of luxury off-road. Judging from his space and interior, it is very superior. Moreover, in terms of power system, the new Land Rover discovery will continue to be equipped with 2.0T and 3.0T turbocharged engines with power of 300 HP and 360 HP respectively. The whole system comes standard with an 8-speed automatic manual transmission and the second generation intelligent all-terrain feedback adaptive system.
5. representative car: guardian
Guide price: 71.80-1.698 million.
As a member of the hard-core luxury off-road vehicle, Land Rover Defender has always been a "spiritual totem" in the hearts of many off-road vehicle fans with its pure tough guy style and strong off-road ability. The comeback of a new generation of Land Rover Defenders has subverted many traditional elements; In terms of design, the new guardian is more refined as a whole, and the design elements have also adopted a more flat visual style.
However, it can still highlight the tough atmosphere in many details, such as the roof rack, the front and rear lower guards and so on. At the same time, the overall square lines also retain the hard-core temperament of this model.