(A) the impact of intangible society on design

The influence of intangible society on design is manifested in the digital artistry of design content, the virtualization of design form, the paperless design process and the personalization of design service.

1, digital artistry of design content

(1) In the material society, the form, essence and content of design have changed. The center of gravity of design gradually departs from the material level and moves closer to the purely spiritual things. Design has changed from static, rational, single and material creation to dynamic, perceptual, compound and immaterial creation. Traditionally, design is generally understood as an elaborate imagination, planning and calculation. The purpose is to let people get a fixed, tangible, beautiful and desirable product. The use of products can be predicted and conceived in advance. However, the design of intangible society is more and more "pursuing a kind of aimless, unpredictable and unpredictable lyric value", and the design creation needs an artistic poetic value more and more. Designers, like artists, have enough ability to manipulate the cause of design, which is completely consistent with art in essence. This is the biggest change in the design of intangible society.

(2) In the immaterial society, the relationship between man and the world is gradually controlled by digital information. All sounds, images, thoughts and behaviors can be digitized and stored, copied and reproduced at any time. In particular, knowledge has been gradually transformed into a batch of information. Digital knowledge enables people to obtain as much content as possible at a very low cost, and the value of knowledge is more widely recognized and applied. The digital revolution of information carriers, such as digital TV and digital CD-ROM, enables information to be disseminated in a simple way, accessed in a larger capacity, and communicated with recipients in a more personalized way.

(3) The relationship between us and our products has changed from asymmetry to symmetry. The relationship between people and computers is evolving into a personalized two-way communication. The interaction between knowledge and human behavior will enable human beings to selectively obtain the information they really need. The popularity of the Internet will make information break through the boundaries of countries, regions, cultures and time and space and spread widely around the world. Through all kinds of new digital media, knowledge has become an operable and applicable material, and anything that cannot be converted into numbers will be eliminated in the composition system of knowledge, so designers in the new era must have the ability to convert the information contained in the design into digital language.

Digital media can transform all kinds of artistic works into data files and spread them in a more convenient and quick way. On the one hand, works of art created by human beings in the past can be transformed into digital documents through digital photography and scanning. On the other hand, relying on computer technology and drawing lessons from traditional works, artists can re-create digital art, and digital information will replace capital and labor and become the most critical resource in intangible society. The tangible material characteristics of the product itself, such as modeling, materials and processing, will no longer be the focus, and the communication between man and machine, digitalization of product intelligence, virtualization of design and manufacturing and digitalization of "operation" will become the purpose, thus forming the essential characteristics of intangible social design.

2. Virtualization of design form

The development of virtual reality technology makes the design form move from reality to virtual. Virtual reality technology, also known as real-time simulation technology, is a new form of man-machine interface. It uses graphics and human-computer interaction technology to create a three-dimensional simulation environment according to people's physiological and psychological characteristics, so that people can have stereoscopic vision, hearing and tactile feedback when communicating with computers. Virtual reality breaks the man-machine opposition and finds the best way of man-machine communication. Virtual reality technology has a wide range of applications, and almost any field can produce essential changes with the help of virtual reality technology. With the development of network technology, virtual shopping will become possible, and virtual offices, online bookstores, e-banking and online virtual trading markets have also become or are becoming possible. In China, virtual reality technology has gradually attracted the attention of the world.

3. Paperless design process?

The most significant influence of the wave of intangible culture on the design field is to make the whole design process immaterial. Multimedia technology, which integrates video information such as text, data, sound, graphics, images, animation, etc., based on cross-border design collaboration of digital information network, simulates the virtual reality technology of the illusory world from the perspectives of vision, touch and smell, and completely realizes the paperless design expression and communication process. The traditional design expression is static drawings or geometric models. Multimedia technology can establish the simulated assembly process, the simulated disassembly process and the simulated operation process of products, realize the dynamic visualization of three-dimensional design, and extend the product design horizontally to the manufacturing operation and vertically to the product maintenance and marketing process, thus enhancing the information exchange within and between enterprises, accelerating the consensus of ongoing design and completing real innovation.

The dematerialization of design process is based on digital technology, and informatization is realized through multimedia technology, network technology and virtual reality technology.

The integration of information, tools and personnel, the application of creative thinking and the search for solutions to problems are studied from various factors that restrict design, so as to effectively realize the comprehensive analysis and judgment of objects in the design process. Its development directly affects the design practice of human beings in the intangible society, completely changes the image of the design field, expands its connotation and extension, and makes it more adaptable and creative.

4. Personalization of design services?

The industrial era, marked by the cultural production of machine planning, is an economic form of production in a unified way at a specific time and place. In the environment of immaterial society, information becomes extremely personal, products are as familiar as people, and products' understanding of people is comparable to the tacit understanding between people. These changes require designers to face products with wisdom, and should strive to seek a balanced fulcrum between science and art with the help of computer language tools and skills.

Personalized design should include enough information sharing and communication, and the relationship with users is harmonious and intimate. Take the design of the treadmill as an example: We hope that it is not only a fitness tool, but also a detailed fitness plan for us to share our fitness fun. Then the product must have the ability to connect the fitness club and the fitness expert information system, and at the same time become the intermediary between people, products, environment and knowledge system. For example, the digital entertainment treadmill introduced by Li Jian Company has changed the traditional boring fitness mode, organically combined digital, network, games, virtual reality and other technologies, and revolutionized the new concept of scientific fitness.

(2) What are the characteristics of intangible social design?

1, service

The core of intangible society is "service". This kind of "service" is a service that transcends the material services provided by material entities, regulates people's body and mind spiritually, and enables people to enjoy life effectively.

Step 2 be emotional

The design of intangible society pursues the communication and exchange of human emotions. What modern designers should do is to find a design language that can convey emotions, express designers' thoughts and communicate with users. With this language as the medium, users can understand the design intention and convey their feelings through "action", "language" and "expression", so as to achieve deeper emotional communication and exchange. That is to say, designers must conduct careful research in the fields of ergonomics, psychology, human physiology and so on, and establish a benign interactive relationship with users, that is, take digital technology as the core, integrate photography, video, sound, devices, interaction and other comprehensive means to design and create, and integrate design emotions, so as to arouse consumers' * * in use and emotion. People are no longer passively adapting to products, but can communicate with products, thus achieving emotional balance and coordination.

3. Interaction

In the immaterial society, the popularity of consumer information such as mass media, remote communication and electronic technology services indicates that this society has changed from "hardware form" to "software form", and the relationship between people and the world is gradually changing into various signals processed digitally. Products are no longer unilaterally introduced to the market. At the same time, people will selectively obtain the carrier containing the information they really need. The relationship between people and computers and between people and multimedia is changing from traditional one-way communication to more democratic two-way communication, realizing further interactive communication.

The application of interaction benefits from the development of intelligent information technology, which responds to people's behavior and guides people's emotions through the internal program design of the system. For example, the game machine that simulates driving is often designed in the style of cab, and the scene on the screen will change correspondingly through the operation and driving behavior of people. Modern interactive means not only use people's hands and eyes for two-dimensional accurate input and output through remote control lever, keyboard, mouse and display, but also use people's eyes, ears, mouth, hands and other sensory organs for information exchange through three-dimensional interactive technology, voice technology, eye tracking technology and so on.

In the highly developed society of modern communication technology, many high-tech intelligent products will no longer provide products with certain functions, but provide a platform for human-computer interaction and dialogue. By changing the definition of interactive behavior and interactive situation, people's psychological structure and social and cultural structure have also changed. Users are exposed to the drama plot arranged by the software, and get enlightenment and understanding from the drama plot, background display, atmosphere contrast and nervous suspense and climax. In particular, a series of uncertain factors were set in the scene, which greatly mobilized people's enthusiasm and enthusiasm for exploring new fields.

4, * * * enjoy

Materialized digital resources can be owned by many people at the same time and can be reused. Not only will it not be consumed, but it will permeate, recombine and evolve with other digital resources in the process of use, thus forming new useful digital resources and realizing its own value-added innovation. This is because the possession and use of data is not limited, unique and exclusive. On the contrary, the digitalization of all kinds of information brings great convenience to the reproduction and processing of information.

With the development of broadband Internet, our government is actively building a national information resource sharing project for the prosperity of network culture and the development of network culture industry. The value of resource "* * * sharing" lies in the increasing effect of knowledge income-knowledge produces its own value-added reaction in the process of communication.