First of all, we should choose a suitable venue. The venue is the most important and the investment cost is the biggest. When choosing a venue, we should understand and define our own position, whether it is for the public, white-collar workers or special wealthy people, and choose the venue according to their own crowd characteristics. Secondly, no matter what level of gym, you should choose a place with high population density around you. I want to know whether there are many people, mainly by observing the people in the surrounding communities, not just the number of buildings in the communities. The key is to see if all the lights are turned on at night, and the occupancy rate is the key. If there is no one around, that is, there is no market, then it is definitely difficult to do it. Secondly, to choose the subway or bus station with relatively developed traffic around, it is best to have large supermarkets, shopping malls and hospitals, which is really perfect.
After the venue is determined, you need to find dozens of fitness member consultants. Whether the gym can make a profit, the most important thing is the pre-sale link. Pre-sale fitness members are very hard and tired. You need to go to nearby crowded places and send out a publicity list of gyms every day, and then leave their phone numbers to interested people. When the renovation of the gym is almost finished, call them to apply for a card. Generally, the pre-sale period is about three months. Remember the phone number in two months, and then formally apply for the card in one month.
I remember that when calling to apply for a card, I need to find some friends who have been members before to help members receive the guests who come to apply for a card, because when I started to apply for a card in the gym that day, there were a large number of people, sometimes thousands of people came a day, usually around 500 or 600. And when you start to apply for a card on the first day, the best choice is when everyone is resting on Sunday. In this way, the number of people is relatively large, and finding more members will help avoid the loss of members.
Another key point is the type and price of the membership card. This requires a detailed understanding of the surrounding gyms. During the pre-sale period, the price of the card should be as low as possible, but not too low. Once the pre-sale period has passed, the price must be raised, and the most important thing is to improve the internal service. The hardware is basically the same. The key is service. Fitness instructors themselves belong to a service industry. The service is mainly reflected in the beauty of the front desk, followed by her own enthusiasm. The best thing is to add some humanized management, such as providing members with free hot water and free bathroom, and keeping the whole gym clean at all times.
As long as the above details can be done best, it is natural to open a gym.