LOFTER origin
LOFTER is redefined as a group of people who are eager to create and show themselves in their own space. They have amazing enthusiasm for daily life and are good at creating and discovering beauty from life and presenting and sharing it in the form of pictures. They are LOFTER, the discoverers and practitioners of LOFTER's life aesthetics.
Netease LOFTER, which produces more than 5 million lifestyle works every day, brings together quality life experts, photographers, illustrators, craftsmen, beauty sharing, clothing lovers, handwriting writers, fitness lovers and food lovers in various fields. In the free space of LOFTER, everyone can find the same hobby in LOFTER with great interest.
Platform highlights
The young culture in the community is highly aggregated: in recent years, the high popularity of secondary elements, beauty cosmetics, hand accounts, food and other channels has promoted the high aggregation of young culture and content in the LOFTER community, and LOFTER is becoming younger.
Quality life aesthetics: LOFTER's user groups show their concern for quality life aesthetics in a picture social mode, and life aesthetics is no longer divided by age.
In terms of interest stratification, photographers like to explore the photography function of new mobile phones, share popular brands with handheld enthusiasts, and re-create popular dramas and popular movies with secondary enthusiasts. Every user of LOFTER insists on finding and sharing the quality life aesthetics as LOFTER.
Brand linkage: BMW, Audi, Cadillac, Samsung, Kraft and other well-known brands have carried out multi-dimensional cooperation with Netease LOFTER.