The embryonic stage in 1980s: With the introduction of aerobics into China, fitness began to be popularized among urban residents.
In the early 1990s, residents' living standards improved and their awareness of fitness began to increase. Aerobics is rapidly becoming popular in China.
2000-2065 438+00 rapid growth stage: after Beijing's Olympic bid, fitness consumption habits were formed.
2065 438+00-2065 438+04 Short-term adjustment stage: Sports consumption has ushered in rapid development, but due to the gradual decline in economic growth, consumers are more rational about fitness consumption, and the popularity of marathon and other events has also played a diversion role, and the industry growth rate has slowed down and entered a short-term adjustment.
20 14 Up to now, the second growth stage: driven by the awakening of demand and policy, the demand for fitness has further developed to third-and fourth-tier cities, and the emergence of new fitness clubs has lowered the entry threshold for fitness and doubled the growth rate of the industry.
The fitness industry has only developed for more than 30 years, which is equivalent to the initial stage of development. With the continuous improvement of people's fitness concept, the continuous enhancement of consumption power and the strong support of national policies, the fitness industry will certainly develop better and better. Nowadays, many investors have joined the ranks of gyms, and the most popular brand, Healthy Sports Intelligent Gym, is also on the rise. Investors who want to join the fitness industry must not miss this investment opportunity!