In the first half of 2022, the real estate market environment was still grim, domestic epidemics were repeated, the overall market size of the real estate industry declined, and urban housing prices continued to weaken.

As of August 3 1 day, 169 listed real estate enterprises have published semi-annual reports for 2022, of which 129 have reported a year-on-year decrease in net profit, accounting for 76.3%. According to whether it is profitable or not, there are 55 real estate enterprises with net profit losses, and these companies have lost more than 59.5 billion yuan.

The market demand continued to decline, and the overall sales of related industries declined seriously; For example, building materials, furniture, doors and windows, household hardware and other industries, as well as decorative household appliances such as air conditioners, refrigerators and range hoods, will be more difficult in the future.

2. Luxury brands

The main customer group of luxury brands is the middle class, and the economic recession is mainly the middle class, which has little impact on the rich and the poor.

Therefore, for the real luxury goods of the rich, the impact is not obvious; Poor consumers will not pay extra for this brand.

When the economy is in recession, the middle class loses its consumption power, starts to downgrade consumption and is no longer willing to pay brand premium for these luxury brands, so luxury brands will decline with the decline of the middle class.

3.

small business

market

According to the data of the National Bureau of Statistics, the total retail sales of consumer goods in the first half of 2022 decreased by 1.5% year-on-year. Among them, the national online retail sales increased by 2.9% year-on-year. Obviously, the development of physical retail is not optimistic.

The amazing withering speed of physical stores can not help but make people worry about offline retail. Many netizens even said that the physical store has completely lost to e-commerce.

The retail winter is coming! Don't believe it, 4,700 physical stores closed in the first half of this year alone, such as Metersbonwe's 35 1 store in Bang Wei, Bang Wei! 860 Senmaguan stores! The most ruthless is Yonghui, a supermarket chain giant, which closed 388 stores in three years, and its market value evaporated by more than 70 billion, and suddenly it was full of sorrow.

4. Non-essential services

In the service industries such as beauty salon, housekeeping, child care, catering and training. The real profits of these industries are generally not essential services with low unit price like hairdressing, but non-essential services with high unit price, so these service industries will not be very good in the economic recession.

Undoubtedly, tourism is also a typical non-essential service industry. In the post-epidemic era, tourism is facing great uncertainty, which has caused great impact on the upstream and downstream of tourism.

As far as the current predicament is concerned, the non-essential service industry faces great challenges in terms of supply and demand, consumption trend, weak financial support and unbalanced regional development.

5. Middlemen and dealers

In the incremental era, the brand wants to rely on the local strength of each dealer to help them open the market quickly, so the brand gives the dealer enough profit space.

However, in the inventory era, in order to stabilize their own income, brands will face competition from consumers and distributors online.

The era of being fat by earning the difference has passed, and there will be no big dealers in the future. It is king to place orders with direct experience stores and online stores.