Whenever night falls, fat burning places such as sports parks, leisure squares and fitness centers scattered all over the country begin to become active. From "resting at sunset" to staying open for 24 hours, exercise and fitness have become the main choice for more and more people to go out at night, and "paying for health" is quietly lighting up the night economy.
In the afternoon 10, a 24-hour gym near Beijing International Trade Center was still brightly lit and crowded. Change into sportswear and sneakers. As usual, Liang Youzhi, who works in a financial institution in Guo Mao, goes to the gym to punch in the daily "Tiela". "I've been sitting at the station all day, so I can't do it without exercise. Exercise is my best way to decompress now. " Liang Youzhi said that many colleagues around him regard fitness as a hobby, and going to the gym to "work overtime" after work has become the norm in his life circle.
According to the "Daily Fitness Time Distribution Map of People in Major Cities of China" published by 36Kr, a large number of users choose to exercise at night, but in a city with developed night economy like Shenzhen, the number of people exercising at night accounts for more than 70% of the whole day.
On social platforms, sports punching and fitness records have also become a way for people to examine their health. Observing the 24-hour release regularity of "sports/fitness" related information in Weibo, the release amount of sports and fitness information in Weibo reached a small peak at 19:00-22:00, and many people completed the sports goals of the day after work and clocked in.
Ke Wen said that from simple weight loss to reducing fat, shaping and gaining muscle ... many people are no longer satisfied with just running and jumping in the gym. People pay more and more attention to fitness and health, and they will also take the initiative to dabble in scientific fitness knowledge. The demand for personalized and diversified sports and fitness is growing.
Driven by the national fitness wave, favorable policies and the era of consumption upgrading, the fitness and leisure industry has broad prospects for development. China Fitness Industry Data Report 2020 shows that the number of gym members in China has reached 70.29 million, which is very impressive. However, its permeability only accounts for 5.02% of China's population of 654.38+400 million, and there is huge room for development. Nowadays, new concepts in the industry are constantly changing. The emerging 24-hour Internet sports and fitness platform gradually covers online traffic, and traditional gyms also actively embrace the Internet. The fitness industry is becoming more and more complex and intelligent, constantly meeting the different needs of the fitness crowd.
The first batch of new gymnasiums with "24-hour non-closing" were selected, and measures such as face recognition to open access control and free opening of smart lockers were adopted, which effectively avoided the problem of high labor cost at night; Different from the mode of Leke Sports positioning the national gym, buying monthly cards and taking free group classes, the super orangutan fitness platform charges according to the number of times, locates in the middle range, and also gains a number of stable customers. Relevant data show that the retention rate of super orangutans and Loko Sports members both exceeds 50%.