This very successful company was founded by former Maryland football star Kevin plank on 1996. Tired of the painful feeling that cotton TEE was soaked by sweat after exercise, Kevin plank invented and developed a prototype material that can keep athletes fresh and light during strenuous exercise.
Then he immediately persuaded college football teams in two hot cities to buy his equipment: Georgia Institute of Technology (in hot and humid Atlanta) and Arizona State University (in Phoenix, near the desert). Then the NFL team Atlanta Falcons also put on this brand of equipment. Since then, more and more teams have chosen UA equipment, including most NCAADivision 1-A football teams. At the same time, the company also designed and manufactured many equipments for other sports.
Extended materials: 20 1 1 Only in April, the first exclusive store in China opened in Shanghai Ganghui Plaza. But the good news is that UA's e-commerce business in China has been opened.
In 20 12, UA opened three or five stores in Shanghai and Beijing. Similar to the site selection criteria of the first store, UA stores will be selected in important cities in the early stage? Commercial landmark buildings, in order to directly contact more consumers. After Shanghai and Beijing become important brands, UA plans to go to northern cities such as Harbin, and then cover major second-tier cities in China. According to the successful path of the United States, sponsoring clubs of athletes and fitness coaches is one of the main promotion means of UA in China.
References:
Baidu Encyclopedia-Andema