T-shirt is a transliteration of "t-shirt", which retains the English pronunciation of "t-shirt". However, this Chinese-English mixed vocabulary doesn't sound so strange. Perhaps it is because T-shirts have penetrated into people's daily lives, and people tend to ignore those common things. With a gentle reminder, they were surprised to find that the story originally hidden in the simple objects around them was so interesting.
1. First love
In spring and summer, when gaudy T-shirts float like clouds in the street, who would have thought that T-shirts were originally underwear worn by workers who did heavy manual work? Generally speaking, men's T-shirts are a bit like women's bras now, which are not easy to expose. Only when they put on sleeveless jumpsuits will they show some true colors. At the beginning of the 20th century, T-shirts were only promoted as underwear in the product catalogs of clothing companies. By 1930, although the image of underwear has not changed much, it is obvious that people have begun to try to wear T-shirts outside, which is what we hear as "sailor shirts". Sailors set sail in T-shirts, and the blue ocean and clear sky painted it with the first romantic color.
2. Idol opportunities
When this unremarkable collarless short-sleeved sweater appeared on the screen with the big star Marlon Brando one day, the excited fans were amazed. A Streetcar Named Desire premiered in new york on February 3rd. 1974. What attracts people is not only Marlon Brando's slightly rough masculinity and bad eyes when he smiles, but also the plain white T-shirt. Elie Katzen, the director of this drama, once revealed mysteriously and proudly that the image of Lando T-shirt was not carefully designed in advance, which was a complete accident. It turned out that Brando accidentally wore it to rehearsal. ...
With the release of 195 1 A Streetcar Named Desire in the United States, Brando's white T-shirt image has become the same name all over the country. Soft and considerate T-shirts liberate the beauty of men from the boring, monotonous and well-behaved traditional upper-class clothing, and the masculine figure is displayed in the field of vision, becoming a replica of the whole country and even the whole world.
3. Rebellious hero
In 1950s, American culture cooperated with Hollywood movies to go to moderns, which virtually promoted the international spread of T-shirt trend. T-shirts, jeans and black leather jackets have created a rebellious hero image, which deeply affects the younger generation and represents the extreme contempt and abandonment of traditional etiquette and high taste. James Dean, wearing a T-shirt and a slight coat collar, became a great hero in the eyes of rebellious teenagers. In addition, the funny pictures of movie star art carney wearing a white T-shirt and a black vest have deepened people's understanding of the intimate relationship between T-shirts and civilians. Subsequently, a series of movies with the theme of rebellious teenagers adopted T-shirts one after another, which made T-shirts gain unprecedented unique personality and branded with branch culture. Although rebellious characters are often the pre-release of repressed characters in real life, it is one thing to be warmly welcomed in movies, and whether they can be appreciated and imitated by mainstream society is another matter.
In fact, T-shirts were not adopted by a few men as daily clothes, and their comfort and hygiene were gradually praised until they found the role of "screen hooligans" in the film industry.
4. Another kind of madness
The large-scale fashion trend of T-shirts originated in the 1970s. 1973 Women's Fashion Daily Wear Daily claimed that T-shirts were the chief spokesmen of anti-culture in that year. From 65438 to 0975, it is reported that 48 million printed T-shirts flooded the American clothing market, large and small, and this trend has been maintained for many years. The patterns and words on a T-shirt can be printed as long as you can think of them. Humorous advertisements, satirical pranks, self-deprecating ideals, shocking desires and unrestrained modes are all venting. For this seemingly unstoppable trend, some people criticize the attempt to achieve some goals by copying T-shirts as naive. The author sarcastically wrote: "If people don't want to listen to you, how can we expect them to listen to your T-shirt?"
The Development and Present Situation of T-shirts
In any case, waves of young people have grown up, but their enthusiasm for T-shirts has not subsided, and the strange prints on T-shirts are no worse than in the past. As far as the material of T-shirt is concerned, various superfine fibers, high-elastic fibers and polymer composites have replaced the original single cotton. T-shirts are worn by people of all ages and are also favored by women.
In 1950s and 1960s, in order to pursue comfort, people randomly blurred the functionality and categories of clothing, resulting in casual clothing. What is casual wear? Refers to the general name of clothes worn in spare time and leisure time after work, including country clothes, seaside clothes, sightseeing clothes, fitness sportswear and so on. It is a kind of relaxed, concise and unrestrained clothing. T-shirts are one of them, and we also call them "cultural shirts" in our lives.
T-shirts, as casual clothes, have appeared in every corner of the world, and their symbolic significance of anti-traditional culture and anti-system has faded. T-shirts are naturally a good partner for jeans and jackets, but there is nothing wrong with wearing them in leisure suit. You can't list what clothes a T-shirt can match, but what it can't match. T-shirts are very popular It's full of civilians. During the period of 1998, most actors used T-shirts as costumes to show their sympathy for the people in the disaster area. T-shirts are the most fashionable. CK and Ralph Lauren have repeatedly used T-shirt male models as fashion advertising images. Girls with hair dyed, sponge cake mushrooms and G-shock watches on the street also like to wear short and tight psychedelic T-shirts.
It is worth mentioning that no matter how fashionable the prints and new fiber T-shirts are, white cotton T-shirts are still very popular, especially in a certain period in the 1980s. It is said that that white T-shirt reminds people of the 1950s, and the youth time will haunt me forever.
The structural design of T-shirts is simple, and the style changes are usually in neckline, hem, cuffs, color, pattern, fabric, modeling and so on. T-shirts are divided into three forms: sleeve type, vest type and open abdomen type. T-shirts are the most active type of summer clothes. From home clothes to fashion clothes, T-shirts can be freely matched. As long as you choose the bottoms with the same style, you can wear popular styles and different moods.
Early T-shirts were large in size, and when paired with short skirts, shorts or jeans, the whole combination presented a healthy and energetic feeling. In recent years, small T-shirts that fit well have become popular, replacing large T-shirts, and are closely accompanied by short skirts, shorts and tights, which sing the main theme of summer clothes. This combination can fully show the beautiful figure of women, especially the T-shirt with bare abdomen, which can show the youthful and healthy vitality and is a popular style in summer.
The origin of man:
The collocation of T-shirts and jeans almost started from the origin. Jeans originated from sailors' clothing in Italian ports. At that time, the sailors in the port were called Genoese, and the genes probably came from here. /kloc-In the middle of the 0/7th century, the workers in the tea dock of Annapolis Port in the United States wore short-sleeved shirts, which is said to be the original origin of T-shirts. Because tea is homophonic with TEE, it is called TEE -SHIRT, and later it is called T-shirt or TEE for short. 19th century, and T-shirts gradually became underwear uniforms of British and American navies. With the rise of knitting industry, T-shirts have been widely accepted as underwear.
Be interested in idols
As a coat, T-shirts are popular in Europe and America, starting with the charm and influence of idols.
195 1 year, A Streetcar Named Desire was a great success. Marlon Brando's tight-fitting T-shirt combines the decadence and sexiness of men. Throughout the 1950s, the image of Elvis wearing a white T-shirt, coupled with his singing voice, became the latest fashion and personality label among fashionable young people all over the world. Since then, more movie stars and singers have begun to flaunt their extreme freedom and self-confidence with T-shirts. In 1950s, T-shirts surpassed underwear and became an indispensable leisure coat for young people in Europe and America.
Wanmei advertisement
1960, the American election was unprecedentedly fierce, and finally John? Kennedy narrowly defeated Nixon and was elected president of the United States. T-shirts became the mobile media for campaign propaganda for the first time in this election. Wearing a T-shirt not only has the characteristics of WAP, but also becomes a declaration of personal position and attitude. Since then, T-shirts have become popular as advertising media, and Coca-Cola and Pepsi-Cola have also made a big fuss about T-shirts and never stopped. Therefore, T-shirts are basically synonymous with advertising shirts.
Art carrier
1976, MILTON GLASER, a famous graphic designer, launched the iconic T-shirt "I LOVE new york", which was popular all over new york and quickly copied into "I Love" in major cities around the world. From then on, T-shirts are no longer just the fashion of civilians, but also the artistic carrier of graphic designers. Nowadays, countless well-known graphic designers or groups around the world launch META T-shirts every year, which represents their design mood and realm. Moreover, since1990s, high-end brands such as fashionista Jean-Paul Gaultier, TOM FORD and even CHANEL have frequently launched simple and simple T-shirt designs, and the frequent appearance of T-shirts on the world's top catwalks has pushed this civilian costume to the height of elegant and luxurious art.
The structural design of T-shirts is simple, and the style changes are usually in neckline, hem, cuffs, color, pattern, fabric, modeling and so on. T-shirts are divided into three forms: sleeve type, vest type and open abdomen type. T-shirts are the most active type of summer clothes. From home clothes to fashion clothes, T-shirts can be freely matched. As long as you choose the bottoms with the same style, you can wear popular styles and different moods.
Today, almost all over the world, no one regards T-shirts as low-level boring clothes. It is really cheap, but it perfectly realizes human desire for self-expression; It's really simple, but it shows personality and taste to the letter! ELLE once said that T-shirts will become the most basic style of clothing, and it will never be abandoned like military uniforms.
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What should a T-shirt look like?
T-shirts should be convenient: easy to carry, easy to wash and easy to buy;
T-shirts should be very comfortable: cotton or cotton-containing fabrics are used, which are soft, comfortable and unrestrained;
T-shirts should be very cheap: the price is popular and consumers can accept it;
T-shirts should look good: they can be worn to dances, parties, travel and other occasions;
T-shirts should be the spokesmen of human beings: by directly reflecting the mental outlook of human beings, you can undoubtedly show your daily interests, habits, joys and sorrows, hobbies and so on. , to promote their own personality, to show themselves, but also to meet the needs of individuals and teams in school celebrations, community activities, publicity and beauty, shaping the company image and so on. ...
Why are we still wearing naked T-shirts without prints?
The rhythm of our life is a race against time. We don't want to be bound by an unimaginative suit. We have unique tastes and personalities.
But what kind of T-shirts can we buy? In the night market and stalls, low-priced T-shirts have rough workmanship and rough printing, which is a veritable "old man's shirt"; The quality of mid-range casual T-shirts such as Benirall and Giordano is good, but it is difficult to have other patterns on the T-shirts except LOGO. I can only choose the color of the T-shirt, and I feel that I am advertising the brand for free. There are many printed T-shirts in high-end shopping centers, but their prices have far deviated from the civilian style of T-shirts. It's not so much a T-shirt as a boutique.
The news from the international T-shirt market is even more infuriating: the export price of a T-shirt made in China is around $65,438 +0; In the United States, the wholesale price of a T-shirt is 7-8 dollars, and the retail price is around 14-20 dollars. The huge price difference is because: T-shirts made in China are not printed! Americans only need to import China's white T-shirts with flowers on them, and they can get high profits.
This situation is changing, because more and more brands are entering the vacant market in China!