The combination of script killing and cultural tourism has created a new model. In the first half of 20021,among the preferred offline entertainment modes for consumers in China, script killing ranked third with 36. 1%, which is growing rapidly with a scale of over 10 billion. The combination of script killing and cultural tourism has created a new model.
Script killing, integrating cultural tourism and creating a new model 1 In recent years, a role-playing game called script killing has become popular and has become a new social artifact for young people. There is a joke on the Internet. After 80' s infatuation with KTV90, I was in the cinema; 00, or on the way to play script killing.
Seeing new hot spots, the tourism industry that likes young people best is not behind. Scenery script killing, cruise script killing, RV script killing and ancient town script killing emerge one after another, forming a new business model of script killing+cultural tourism.
During the National Day this year, Shi Sheng Tangcheng Scenic Spot in Xiangyang presented the national tide drama "Drunken Chang 'an in Tang Sheng": with Tang Sheng National Scenic Spot as the activity place and students from all over the world taking exams as the story background, the important links of script killing were connected in series, including having fun in Baifu Street after the rural examination, learning Tang rites in the western market, and competing poems in the palace, so that every tourist involved could experience and learn Tang Wenhua and etiquette on the spot. During the experience, tourists can enjoy the programs and song and dance performances in the scenic spot, and at the same time participate in the game interaction at close range, and there are many physical exercise links, such as Qin Wang water array, competitions and so on. Not only experienced the history and culture of the Tang Dynasty, but also enjoyed it physically and mentally. The adults and children at the scene had a good time. Cheng Tang's script killing adopts two modes: the ordinary personal experience version and the advanced team version, which are highly sought after by tourists and become a popular punching place in the Golden Week.
Cheng Tang is not the only cultural tourism enterprise that has set foot in the field of script killing, but Wuhan's cultural tourism business card is one step ahead. In March, 20021,the script named Reef was killed on the cruise ship Yin Zhi. 200 players traveled back to the beginning of the last century to perform various main tasks, played interactive games with business leaders and academic celebrities, prevented the enemy from transmitting information, and shouldered the heavy responsibility of defending Wuhan.
According to reports, Yin Zhi No.4 has its own unique hull space and retro cabin, which allows players to enter with the mission line and feel more immersive. Later, after more than half a year of training and creation, in September, Zhiyin once again launched a large-scale immersive version of "The Breaker". Compared with the "reef", the upgraded plot is more tense. At the same time, the interactive link is integrated into the game, which not only ensures the participation of players, but also shows the characteristic culture of Wuhan.
Script killing is also a guest in scenic spots and museums, which has spawned a variety of business models. Relying on an ancient house with a history of 100 years, the stage of Wangxiangu Scenic Spot in Shangrao, Jiangxi Province made "I am a drug god" with "ancient house+stage", and set up handmade sauce, vinegar, oil and tofu to attract tourists to visit. According to the characteristics of Lingnan Financial Museum in Guangzhou, a real-life decryption game of "Museum+Poison" was developed, in which players searched for clues in the museum, which infinitely enlarged the imagination of "cultural relics search".
In recent years, the script killing industry has developed rapidly, frequently breaking the circle, and quickly seized the entertainment consumption market of young people. The long-term development of script killing needs to develop customized scripts in combination with cultural tourism scenes and constantly update scripts, so that tourists can have new experiences every time they participate; Strengthen the technical support of scripts, develop online and offline scripts suitable for all tourists to actively participate, and improve the participation rate of tourists and travel experience; Establish a script review mechanism to ensure that tourists provide scripts with rich forms and healthy content. Based on the nature of script killing, if there is a clear project positioning and a suitable operation team, script killing+cultural tourism may really open a new door for immersive tourism.
Scripts integrate cultural tourism and create a new model. Spend a few hours to experience another life, which is no longer exclusive to actors, but also becomes a social game that everyone can play-script killing. In the first half of 20021year, among the offline entertainment modes preferred by consumers in China, script killing ranked third with 36. 1%, second only to movies (38.3%) and physical fitness (36.4%), with a rapid growth and a scale of over 10 billion. However, under the barbaric growth, the industry is also facing increasingly fierce homogenization competition. With innovation, Migu Digital Media's flash detection studio.
Empowering technology, innovating and creating immersive scripts to kill people
The script killing game, once ridiculed as a gathering of several people for a meeting, has become more immersive and substitutive with the combination of VR, holography and other technologies. Players can have more novel experiences in the game, such as playing a holographic script to kill "Tianhai Town", and touching and dragging the holographic projection with your fingers, you can complete the interaction such as card drawing and fighting. You can wear VR glasses to play Lost in the Sky, sit in the spaceship and use cool digital images to experience the thrilling journey of finding evidence in outer space.
It is reported that these scripts are exclusively created by Flash Studio, using multimedia technologies such as holographic projection technology, interactive game technology, virtual production technology and plot arrangement technology to empower scripts to have a new immersive interactive experience. In the game experience, gameplay and holographic technology are integrated to increase interest; In the plot interpretation, it is brought in from the 3D full scene, and the holographic projection technology is brought to the extreme through 720-degree wall+desktop+top full-screen projection, supplemented by digital NPC interpretation, providing players with a cinema-level audio-visual feast.
Content-oriented, open virtual script to kill the whole industry chain ecology
The advantages of virtual script killing are obvious. It can solve the problems that the real scene is difficult to realize and the cost of scene transformation is high. It can also enhance the interactive search of desktop boxed books and give players a better immersive experience. However, the core competitiveness of script killing is still in content. Different from the chaos of multi-version distribution of existing holographic products, Flash Studio reads copyright resources based on tens of thousands of digital media, pursues the creation of genuine exclusive content, or becomes a clear stream of script killing industry. At present, more than 200 high-quality scripts have been reserved and dedicated to the exclusive adaptation of scripts. In addition to self-made content, Shantan is also actively seeking cooperation with high-quality distribution studios in the industry, combining existing patented technology with explosive scripts, and trying to output holographic works superior to industry standards.
As a brand-new content industry, the script killing industry has basically formed an industrial ecology with creators, publishers, script distribution platforms and online games APP// offline stores as the main axis. Flash Studio will integrate upstream and downstream resources, provide IP creation management platform for creators, jointly distribute with publishers, customize exclusive scripts for offline enterprises, simplify the folio process, standardize NPC interpretation, create a digital folio system that serves the whole link, help establish new content and experience standards, and enhance the output efficiency and scale development of the industry.
As an explorer and pioneer of professional virtual script killer, Flash Detective Studio will continue to rely on the advantages of China Mobile's 5G, constantly combine with emerging virtual reality technologies such as VR and holography, upgrade the immersive interactive cultural experience, empower virtual script killer products to mature with high-quality script output capability and brand-new interactive experience technology, and constantly help the industry to move towards digital management.
Scripts Kill, Integrate Literary Travel, Create a New Model 3 During the Zhenguan Period of Tang Dynasty, at the beginning of Li Shimin's accession to the throne, the dispute between the Tang Dynasty and the desert resumed ... On this day, a group of desert troops arrived in Ganzhou City, and the two sides began peace talks. "I am the monarch of Datang. Whoever dares to bully the people of the Tang Dynasty is an enemy of me. " "I am willing to defend Ganzhou City to the death. Wherever the flag goes, where my heart goes, I will die without regret." "My wish is very simple, that is, I want to feed the orphans in my hometown. Why is there a war in this world? " ……
At first glance, the story and lines of the Tang people thought it was a costume drama set in the Tang Dynasty. But a closer look, hey, why are these emperors and generals of the Tang Dynasty all a group of "crooked nuts" with different skin colors and accents, but wearing Tang-style ancient costumes? In the latest issue of The Story of Generation Z Youth, young people from China, the United States, Germany, Russia, Malaysia and other countries dream of returning to the Tang Dynasty in this script called Long Songs.
Boarding the boat killed by the script, immersed in the long river of China culture
Script killer was originally introduced from England. In China, it is not acclimatized, but like a duck to water. In China, this game form first entered the public's field of vision, which was in a reasoning reality show "Star Detective" launched on 20 16. In 20 19, the number of script-killing museums in China soared from 2,400 to12,000, and by the end of 2020, the number has exceeded 30,000.
The script went out of fire. Later, people found that it could have a bigger stage besides entertainment. The DM (dungeon Maste, meaning game control-reporter's note) killed by this script is not only the restorer of cultural relics in the Forbidden City, but also the creator of the script. The script of "Long Songs" was written by him.
Bei Ming said: "I have restored so many cultural relics, but few people pay attention to the stories behind them, so I started to write game scripts." Actually, I don't want to do script killing. I just want to tell stories in an immersive way, and tell the story of China's past life to the world. "
In Long Songs, the Northern Ming Dynasty set up the "Flying Flower Order", an ancient game of China literati, which was once a new game for teenagers because of the "Chinese Poetry Conference". For Beiying, script killing is like a boat, carrying young people from all over the world, braving the wind and waves all the way, so that they can enjoy the scenery on both sides of the long river of Chinese culture in various interesting links and wonderful stories.
The spread of culture emphasizes moistening things quietly, which coincides with the script that pays attention to immersive experience. Culture also influences each other in interpersonal communication, and script killing is an offline social way that young people like.
Gong, an associate professor at the Communication Research Institute of Communication University of China, said that social networks can't see others' feedback on themselves in time and accurately, and more and more young people are gradually dissatisfied with the vague self-identity in online social interaction, while offline social interaction can provide them with clearer and multi-dimensional self-identity.
Aarthee, a Malaysian girl who calls herself "social phobia", is "horizontal and vertical" in the script "Killing". "Can you believe it? I'm actually afraid to communicate with strangers, but I still spend half a day throwing away my mobile phone and playing script killing. Because in other people's lives, I see the possibility that I am different. " Aarthee said, "Psychologically speaking, experiencing other people's stories will make you want to be that person. I like the stories of those ancient heroes very much, and I want to try to act them when I have the chance. I hope that Malaysia will also open more scripts to kill the museum. "
The script of the museum shows a vivid and three-dimensional ancient China.
Cui Haonan is a script killer and runs a script killer. He introduced that many emerging industries, such as script killing, are booming now. "Look at the book and you will know that this time we are playing an ancient immersion book, as well as other emotional books, mechanism books and comprehensive books ... The script also cooperates with the museum to make history' live' and let China's colorful stories go out."
In recent years, the tide of the country has flooded into all aspects of young people's lives, and traditional cultural elements, historical figures prototypes, and intangible skills practices are often used in the field of games. There are also many attempts to focus on entertainment and immersion in the field of cultural relics, hoping to be closer to young audiences.
Whether young people in China or abroad want to know the history of China, going to the museum is one of the quickest and most intuitive ways. The "marriage" between the museum and the script upgrades this way from unilateral "watching" to immersive "experience". As a new category of museum cultural creation, museum scriptwriters have quietly grown in various museums, showing a vivid and three-dimensional ancient China.
The Dream of Famen in Changsha Museum, based on "Treasure of the Underground Palace-Special Exhibition of Palace Cultural Relics in Famen Temple in Tang Dynasty", tells a story that happened during the reign of Tang Huichang (Tang Wuzong, 84 1-846), and the court sent secret agents to look for the relics (Sakyamuni relics unearthed in Famen Temple underground palace-reporter's note); Luoyang Museum's "When will Luoyang Dongfeng Come", the story happened in the Jin Dynasty, and the heroic sons and daughters of the five lakes and sixteen countries had a vigorous love-hate relationship. The golden seal, carved dragon and agate walls and golden lion ornaments of "Jin Guiyi Hu Jinquan" have all become the key clues in the script killing.
Pan Shouyong, a professor at Shanghai University who has devoted himself to the academic research of museum science for a long time, once said: "By the end of 2020, there were 5,788 registered museums in China. As far as hardware conditions are concerned, I think at least half of them are qualified to do museum script killing. "
Of course, we should also pay attention to the fact that the most important thing in script killing is the quality of the script, which not only makes players feel * * * and immersed, but also tells the story of China well. The script killing of the museum ultimately serves the exhibition and educational function of the museum. If the audience just wears ancient costumes and doesn't know the story behind them, the effect will be greatly reduced.
Classical texts have huge explanatory space and tell the common destiny of mankind.
Although it is an ancient story, Northern Ireland feels that the script of ancient themes ultimately points to the present and the future. "This game is like a window. When you open it, you can see the light of history and today's times. History and reality echo each other. " Beiying said, "For example, the historical background of the Tang Dynasty we performed this time is called' Zhenguan Governance'. In the context of China people, this has become synonymous with political clarity, economic recovery and cultural prosperity. Observing the development of our society and various industries now, we will also find that it is indeed more and more prosperous and more confident. "
The story created by Bei Ming in the script also shows the character of China people. "No matter in the past, present or future, the people of China hate war and advocate peaceful reunification. We hope to pursue the prosperity of * * * in a stable environment, and we are also very practical and United. " These things don't need to be said. If you play a game of script killing, young people abroad may realize it.
A group of foreign young people saw the ancient heroes of China after playing a game of long songs. Holcer remembered an ancient Malaysian queen recorded in the history books. "She always dresses like a soldier and is a role model for women"; Russian boy Maxim remembered the "Three Warriors". "They love the people and resist foreign enemies"; German brother Adrian remembers the story of an exiled duke, "He is smart and brave, and lives on an isolated island". ...
Interestingly, this group of young people from all over the world who got together because of the script actually knew Nezha. "He is not a good boy in the traditional sense, but he is so hot!" It seems that the topics of young people are always the same.
There are many good stories in Chinese excellent traditional culture, and good stories can cross the boundaries of time and space. Classical texts have huge explanatory space and tell the common destiny of mankind. For example, "Nezha" talks about rebellion, and "My destiny is not up to me" is still the voice of young people today; Legend of the White Snake explores love and friendship, tortures trust and pursuit.
These "new stories" have been successful on the big screen, and have been recognized by young people in China who are not "cold" about "old stories". In fact, to some extent, the Internet has leveled the world. To tell the story of China to foreign young people, all we need is a good story and a good way-script killing. Let's have a try.