The birth of the "empty nest" family gave birth to a new word "lonely economy", and various economic businesses have targeted the consumption of single people and achieved a series of businesses. The supply business of lonely economy has been inserted into every corner of empty nest youth's life. For example, 8㎡ capsule apartment, self-help hot pot, single travel service, rotating hot pot, single fitness, multi-functional small household appliances and other new formats. They all increase with the increase of the number of empty nesters. Like mushrooms after rain.
"Loneliness+consumption", two incompatible words, has become the most popular combination at present. Lonely people who live a lonely life in society also have a preference for the label "loneliness" when spending. Love individuality, pursue specialization, like convenient products, tend to private environment, and consume their loneliness. Because of loneliness, a person who is full and the whole family is not hungry has the motivation to earn money and spend money. Empty nesters use their "consumption spree" to realize the so-called "self-loneliness" precipitation.
"Lonely economy" has been out of control since its germination and has become an important part of the whole social and economic development. For the society, we should not only see the clear and rapid market trend of lonely economy, but also update the corresponding economic concepts in time according to the current economic situation, and strive to study how to provide high-quality personalized consumption services that meet the tastes of "single aristocrats" to attract their attention.