Haosha takes spreading sports fitness culture and advocating a fashionable, happy and healthy lifestyle as its own responsibility, and takes fitness products such as sports fitness clothes and fitness clubs as the two pillar industries developed by the group. These two industries depend on each other and develop together. At the same time, Haosha was one of the first companies to introduce the fitness club industry into Chinese mainland. Since entering the domestic market in the 1990s, Haosha has invested in industries and sales service networks all over Chinese mainland, and achieved a leading position in the fields of swimwear, fitness and leisure clothing, home and leisure clothing and fitness clubs.

From the earliest swimwear to now, Haosha brand has owned a series of sports home products including professional swimwear, fashionable swimwear, all kinds of sportswear, sports bras, fashionable underwear, pajamas, bathrobes and other home products. Its classic and perfect quality has been praised by mass consumers for many years, which is also the decades-long professional design and manufacturing experience of Haosha, accurate grasp of the market and fashion trends, exquisite design and technology level, and the application of top international surface accessories, all of which ensure the high-quality core competitiveness of Haosha products. Haosha has opened more than 800 brand stores (cabinets) in first-and second-tier cities and more than 200 franchise stores in the secondary market. It has formed a focus-oriented direct selling model and a three-dimensional marketing model of surrounding franchise sales, which has achieved its stable and solid market position and influence. Fully integrate fitness sports, water sports, underwear and home accessories, create a happy and healthy one-stop experience terminal model, and bring consumers' original consumption behavior of selling and buying products in specialized stores to a brand-new international one-stop shopping behavior, so as to create a pioneer camp of consumer terminals in China.

Haosha shows the fashion trend of swimwear and underwear at China International Fashion Week every year, which has become the vane of the fashion trend of swimwear and underwear industry in China. The fashion trend represented by Haosha has also become the first choice brand for many top model beauty contests and various sports events in China and even the world, showing the fashion trend of Haosha. "Fashion, happiness and health" is the brand concept of Haosha. Whether it is sports, underwear series or sports clubs, Haosha brand provides not only products, but also places for fashion trends, and also conveys and advocates a positive attitude towards life; A healthy, natural and happy life, a life with dreams of the future.

Haosha keeps pace with the times, adhering to the attitude of healthy life disseminator and the mentality of social development guardian.