"Internet celebrity" refers to a person who has become popular because of an event or behavior in real life or online life, or who has been exporting professional knowledge for a long time. Their popularity is magnified by the network because of their own characteristics.
In line with netizens' aesthetic, ugliness, entertainment, stimulation, voyeurism, imagination, taste and spectator psychology, they are sought after by the online world intentionally or unintentionally and become "online celebrities". Therefore, the emergence of "network celebrities" is not spontaneous, but the result of the joint action of the interests of network celebrities, network promoters, traditional media and audience psychological needs under the network media environment.
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Internet celebrities in the writing age
The earliest network celebrities were even earlier. In the 56k era of the Internet, it was an era of passionate words. They were cultivated among the network celebrities of that generation, and their common characteristics are: settling down and becoming popular with words.
Internet Red Man in the Graphic Age
When the internet has entered the era of high-speed graphics and text, celebrities at this time have begun to be as colorful as fashion magazines. In this era, online women have taken the lead in trying to carry people. If you want to ask why, the reason is that the Internet at this time is more like the era of reading pictures.