Many people have to cancel their travel plans since the outbreak of the new crown pneumonia. However, after a long period of 10 months, during the Mid-Autumn Festival of the National Day, domestic tourism has ushered in a prosperous peak season. Now, autumn and winter are coming quietly, New Year's Day is approaching, and a new round of winter travel is beginning to recover. Here are five kinds of tourist poster templates for you. Choose your favorite style and start creating ~
1
Retro style
Tourist posters began in the early 20th century. At that time, the railway company will entrust artists to design posters promoting tourist cities, resorts and weekend outings in the same format.
The poster is brightly colored and stands out at the station. Hand-painted illustrations are full of retro flavor and strong narrative, giving people an adventurous, fresh and charming impression.
The tourist posters from 1900 to 1940 were also influenced by different art movements, such as Art Deco and Art Nouveau.
Recommend retro tourist posters for you in the Republic of China >>
2
Noise illustration plane illustration
AlexAsfour is a graphic designer and illustrator from Miami. He runs his own studio IdeaStormStudios in sunny South Florida.
In his spare time, AlexAsfour likes to draw illustrations of tourism and scenery very much, and published a collection of world tourism posters.
These graphic style illustrations are mostly composed of color blocks, which are simple and fresh. The long-term composition makes the picture look very open and fascinating.
In addition, AlexAsfour also adds noise to the sky, mountains, cars and other scenes, and the soft gradient color is filled with granular texture, which not only gives the illustration a rich three-dimensional sense, but also makes the whole page look very delicate.
The colors of illustrations are mostly warm, full of retro flavor, and the flat wind with low saturation is soft, light and full of vitality. Posters are mainly based on graphic visual presentation of illustrations, with few words, including main subtitles and auxiliary information.
AlexAsfour takes into account the composition and color of illustrations, and the style and arrangement of words are in harmony with the whole.
Recommend Pingfeng Illustration Poster for you >>
three
geometrical shape
In the 20th century, many travel agencies invited commercial designers instead of artists, and the poster style became more modern and simple.
Nowadays, Memphis style is very popular in graphic design, which is characterized by a large number of geometric elements such as points, lines and surfaces, lively and bold typesetting, bright colors and strong contrast.
ToralBheda, a designer from Mumbai, India, used this style to create a series of minimalist tourist posters, showing the representative elements of various countries or regions, such as landmark buildings, national flags, culture and so on. , with abstract visual language. The picture is simple but interesting.
four
High quality photography
The promotion of tourist attractions is inseparable from photographers, and good pictures can often make people think of "I must go to xx in my life" at a glance.
Large-scale temperament photography, coupled with simple typesetting copy, is the routine of many Japanese small fresh travel posters.
Each award-winning poster can be printed as a decorative painting. Photos show beautiful natural scenery everywhere from composition and color to light and theme.
five
Graphic creativity creative graphics
Expressing creativity in posters is also a common advertising routine, and people have a low sense of rejection of interesting and novel things. The content of tourist posters is to attract tourists, and how to express the beauty of scenic spots is a creative idea worth exploring.
For example, the print advertisement designed by ALMAPBBDO in Brazil for the travel magazine TOPDestinos is very novel, which vividly presents the waterfall scenery in the form of cake. In the gradual gray background, a large area of green and a small area of clear blue make people shine.
For another example, in this skiing-themed travel advertisement, there are no scenic spots in the poster, and only a few pieces of paper and a paper clip on the desk are used to build a simple skiing scene. At first glance, it is a travel advertisement aimed at office workers, and the copy and picture cause strong * * * sound.
Are words written in bright colors the main content of Japanese advertisements? In Japanese advertisements, their advertisements are always particularly bright in color. Then the line is particularly full. Especially like an anime character. This is their style, and that is their poster style. They just prefer some bright colors, all piled together, which has a feeling of grocery store. They just prefer this aesthetic. That's why there are many grocery stores there. There will also be many shops with this decoration style. You can see that all the signs on their side are particularly bright in color. Their aesthetic style seems to be like that.
People in every place have their own aesthetics. Japan is quite unique, and the places where they design are quite powerful, and there are many internationally famous design masters. Some netizens also made a comparison, which is a comparison between Chinese, Japanese and Korean posters. You will find that every country has its own style. The Japanese style is to fill every corner of the poster, and then the color is particularly conspicuous. And the head of the character is also very huge. Korean style is to dilute all backgrounds and then highlight the beauty of the protagonist.
China is just normal, somewhere in between. Japan still has its own style, but people in other countries can't accept it Because it will be a little messy. But I guess the Japanese are used to it. Because all their products are of that style, the colors on some of their foods are also messy. Then it gives people a feeling of being dazzled.
Every country has its own style. Japanese still prefer their own style. Because many people there like animation, they will use some elements of animation in some food packaging or posters. These elements of animation have penetrated into many aspects of their lives. So it still deeply influenced them.