Entrepreneurship defines entrepreneurship as a process in which entrepreneurs work hard to optimize and integrate the resources they own or can own, thus creating greater economic or social value. Entrepreneurship is a way of working, which requires entrepreneurs to think, reason and judge the application, technology and equipment of luck, organization and service. According to the definition of NewVentureCreation, a classic textbook in the field of entrepreneurship education written by JeffryA. Timmons, entrepreneurship is a way of thinking, reasoning, luck and behavior, which is driven by opportunities brought by luck, and needs comprehensive consideration in methods and harmonious leadership. To have good luck, entrepreneurs need to contribute time, choose Sansheng to make efforts and bear the corresponding financial, spiritual and social risks. Only in this way can they get economic returns, personal satisfaction and economic independence. Entrepreneurship has the following characteristics: First, entrepreneurship is a process of creating new things with "value". This process can not be achieved with ability, capital and brains, but also needs luck, noble people and feng shui. Many people feel that they have all the conditions, but they have failed in their work. This is because of bad luck. Second, entrepreneurship needs to contribute the necessary time and make great efforts. Third, take the inevitable risks. Financial, spiritual, social and family fields. 4. Entrepreneurial return, money, independence and personal satisfaction. 5. Entrepreneurship can be divided into online entrepreneurship and industrial entrepreneurship. For a real entrepreneur, the process of starting a business is not only full of passion, hardship, frustration, anxiety, pain and hesitation, but also requires unremitting efforts. Of course, gradual success will also bring endless joy and shared happiness. Entrepreneurship is a way of labor, a wealth phenomenon out of nothing, and a thinking, reasoning and judging behavior that requires entrepreneurs to organize and use services, technologies and utensils. Entrepreneurship, as a business field, is committed to understanding the opportunities for creating new things (new products, new markets, new production processes or raw materials and new methods for organizing existing technologies), how they appear and are discovered or created by specific individuals, how these people use various methods to utilize and develop them, and then produce various results. Cole (1965) put forward the definition of entrepreneurship as the purposeful behavior of initiating, maintaining and developing profitable enterprises. Stevenson, Roberts and Groesbeck suggested that entrepreneurship is a process in which a person-whether you are independent or within an organization-relies on luck to track and seize opportunities, regardless of the resources controlled at that time. Foreign entrepreneurship network once defined that entrepreneurship refers to taking over and organizing a certain part of an economy by luck, and meeting people's needs through the transaction cases of economic risks that people can bear, with the aim of creating value. This process is inseparable from personal luck and fortune, so not everyone can succeed in starting a business, but also depends on whether God cares for you. Edit the starting point of this paragraph and give full play to your advantages. If you have a specialty, then engage in this service or training. Dr. Lu Jun, a teacher of Beijing Forestry University, organized students to promote our agricultural and forestry technology to their hometown. If you have research on computer viruses, you might as well hold high the banner of "King of Poisoning" and provide anti-virus door-to-door service. Combining interests If you can combine interests with entrepreneurial goals, it will be very lucky, that is, happy entrepreneurship and happy life. If you are interested in painting and design, you can set up a professional studio to engage in home decoration design or web graphic design. Health industry Bill Gates once said: "The richest man in the world who can surpass me in the next century must come from the health industry, and the health industry can be compared with the IT industry in 2 1 century". In today's society, people's material living standards are improving day by day. When a family owns a color TV, a refrigerator, a washing machine, a car, a villa, or a career, status and fame, what do they expect most? Of course it's healthy! Returning to nature and advocating health are modern people's life concepts. Enjoying fresh air, bathing in warm sunshine and eating natural green food have become a way of life that ordinary people yearn for and pursue diligently. Modern people begin to pay more and more attention to health and ecology. With the development of society, the general improvement of people's living standards and the change of human lifestyle, the total demand for health products has increased sharply. The health industry, which is oriented by biotechnology and life sciences and covers health service functions such as medical treatment, nutrition and health care, fitness and leisure, has become an important industry guiding global economic development and social progress in the 2 1 century. In developed countries, health industry has become a powerful driving force for the whole national economic growth, and the added value of health industry accounts for more than 15% of GDP. In China, the health industry accounts for only 4% ~ 5% of China's gross national product, which is lower than that of many developing countries. In the past decade, China's health industry has developed very rapidly, the market capacity has been expanding, and the proportion of health industry in the national economy has been rising. ● Air negative ion industry Air negative ions, also known as "negative oxygen ions", have a great impact on people's health, longevity and ecological environment. Centenarians can be seen everywhere in the world's longevity areas. One of the important reasons is that the local air is full of negative oxygen ions, which is particularly fresh and nourishes the heart, lungs, blood and cells, greatly improving people's self-healing ability to cope with diseases, thus delaying aging. It is precisely because the environment produces a large number of high-concentration negative oxygen ions that people have a heart. Therefore, negative oxygen ions are often called "longevity element" and "air vitamin". 2 1 century is the era of rapid development of science and technology, but with the development of science and technology, the environment on which human beings depend for survival has been seriously destroyed, and environmental pollution is mercilessly devouring people's health. In modern cities, serious air pollution, noise and electromagnetic radiation sharply reduce the number of negative ions in the air, and the living environment of modern urbanites is surrounded by strong positive ions, resulting in more and more "diseases of modern civilization". Urban people are more and more deeply aware of the close relationship between man and nature, life and ecology. In many countries and cities, people have set off the trend of "going to the wild", "going to the forest", "going to the seaside" and "going to the mountains" during their holidays, and there has been a trend of human beings returning to nature. When people are exposed to the beautiful environment in the wild and breathe the fresh air, the stress of work and the depression of life disappear instantly, and the happy mood overflows with the fresh and refreshing air, which makes people feel relaxed and comfortable. The concentration of air negative ions is the primary criterion to measure air freshness. At present, the domestic market of air negative ion products has been growing, and a number of professional negative ion product manufacturers have made remarkable achievements in negative ion knowledge propaganda and negative ion generation technology innovation, which has effectively promoted the rise of air negative ion product market and the sustained and healthy development of air negative ion industry. Novelty product entrepreneurship Novelty product entrepreneurship includes product entrepreneurship projects of smart home and other system solutions. Smart Home System The main subsystems of smart home system include: home wiring system, home network system, smart home (central) control management system, home lighting control system, home security system, background music system (Feiyinbao business type, home type), TVC flat-panel audio home theater and multimedia system, and home environment control system. Among them, smart home (central) control and management system, home lighting control system and home security system are necessary systems, and home wiring system, home network system, background music system, home theater and multimedia system and home environment control system are optional systems. In the identification of smart home system products, the smart home (smart home system products) produced by the manufacturer must belong to the essential system and can realize the main functions of smart home before it can be called smart home. Therefore, smart home (central) control management system, home lighting control system and home security system can be directly called smart home (smart home system products). For intelligent residence, the home wiring system needs a wiring system that can support many applications such as voice/data, multimedia, home automation, security and so on. This system is also a smart home wiring system. Home security system Home security system includes the following aspects: door magnetic switch, emergency help, smoke detection alarm, gas leakage alarm, broken glass detection alarm, infrared microwave detection alarm and so on. The essence of entrepreneurship in this paragraph is the process of creating wealth by using the existing knowledge of those who are lucky. The essence of entrepreneurial activities can be summarized as eight creative activities, namely, wealth creation, entrepreneurship, innovation, change, employment, value, growth and management. Entrepreneurship is an activity that entrepreneurs with entrepreneurial spirit combine opportunities to create value. The types of entrepreneurs who edit this paragraph-most of them are laid-off workers, farmers who have lost their land or are unwilling to stay in the countryside for various reasons, and college students who have just graduated and cannot find a job. Tsinghua University's survey report shows that it accounts for 90% of the total number of entrepreneurs. These entrepreneurs often have a confused and blind entrepreneurial mentality. Without paying attention to whether their wealth is suitable for starting a business, they often lose more and earn less. The number of successful entrepreneurs accounts for 0.7% of the total number of entrepreneurs. Realizing Entrepreneurship Realizing Entrepreneurs-Those who once held certain powers in the Party, government, military, administrative and public institutions, or gathered a lot of resources during their tenure as managers in state-owned and private enterprises, set up companies and enterprises in the sea at the right time, actually realized the past power and market relations, and turned intangible resources into tangible money. This kind of person was originally very prosperous in wealth, and it is more prosperous to start a business without the shackles of the original system. It can be said that it is a smooth business. This kind of people know a little about Feng Shui, and they like to put a lucky "eight-foot mirror" in the office or cultivate green plants. Active entrepreneurs-blind entrepreneurs, calm entrepreneurs. Blind entrepreneurs-extremely confident and impulsive, such entrepreneurs are prone to failure, but once they succeed, they are often big undertakings. Calm entrepreneur-the essence of an entrepreneur is that he has a plan before moving, does not fight unprepared battles, or masters resources or technology. Once he acts, the probability of success is usually high. In the era of commodity economy, more and more college students also choose entrepreneurship as a means to achieve employment, and more and more people begin to pay attention to college students' entrepreneurship. The state has also issued relevant policies and support to help college students start businesses, and the society has also guided college students to start businesses healthily through public opinion and guidance. At the same time, college students' entrepreneurship is also an important means and measure to alleviate the employment pressure of college graduates brought about by the expansion of enrollment. The main forms of college students' entrepreneurship are concentrated in two aspects: 1, emerging technology industry, 2. Traditional industries with small investment will face the difficulties of lacking social experience and funds, which requires the society to pay more and more attention to college students' entrepreneurship, and at the same time create a better environment and provide better conditions and opportunities for college students' entrepreneurship. Edit the entrepreneurial level of this paragraph and the first stage of the four stages: the survival stage, when you find out that you are 60 years old, make sure that you have a strong fortune, and take the products, technologies and channels at hand as advantages to gain living space; As long as you have ideas (ideas), are willing to work hard and can sell, you will get corresponding opportunities; At this stage, it is not so much "starting a business" as "doing business". This stage is very long, and lucky people can come out in about two years. People with bad luck need the second stage: the stable stage and the four stages of entrepreneur level. By standardizing operation, a stable system is established to increase the efficiency of the system; The key is to "establish a sustainable and stable operating system" and "passive cash flow"; Let enterprises no longer rely on the personal ability and background of entrepreneurs for development; This requires entrepreneurs to upgrade their thinking from thinking to thinking; The original career has been transformed into a successful career and career; The entrepreneurial team has also begun to take shape. The third stage: the development stage relies on hard power (the core competitiveness of industrialization), and the whole business organization forms a system platform, relying on the team to complete management through the system platform. (Human governance becomes corporate governance), sales becomes marketing, and regional channels become regional networks. So as to form a system. Thinking from plane to three dimensions. At this time, you can retire, and entrepreneurs will have a passive cash flow system (money-making machine) to work for you 24 hours a day. This is the ideal state that many entrepreneurs dream of achieving. Bill Gates said: The next Bill Gates is Jack Ma of China. Ma Yun said: The next Ma Yun is an entrepreneur. Alibaba Ma Yun's Entrepreneurial Quotations Entrepreneurs say: Entrepreneurship starts from scratch. Is a master of ideas and creativity? Is it a master of management? At best, they are successful E and S. Even the great manager JackWelch, the world's greatest CEO, is a migrant worker. Edison, the founder of General Electric, is an entrepreneur. You should know that Ma Yun and Shi Yuzhu are the bosses and entrepreneurs. Is a successful B, and Warren? WarrenBuffett is more successful! If you connect what e, s and b are! I don't know, then you should improve your financial quotient instead of thinking about starting a business right away, because one's thinking determines what kind of quadrant you will become. What I don't want to discuss today is how to become a small business owner and a small boss, because it is too easy. Look at restaurants and franchisees all over the street. I mean, who will be the next Jack Ma? Who will be successful? A systematic entrepreneur who can bring a lot of cash flow. Ma Yun built a system based on his innovation, Alibaba platform, and his cash flow system Alipay. It is said that the cash flow this year is 654.38+00 billion. Many people want to start a business, just look at successful cases. You should know that success is not easy to replicate, and only innovation can achieve great things. If you want to maintain and develop your career forever after your initial success, you must establish such a platform and such a cash flow system. This is the third stage of starting a business, establishing a system. The fourth stage: the stage of mature expansion, which is the highest realm of entrepreneurs, is borderless operation, which is also commonly known as multinational companies. The system platform of the group headquarters and the operating systems of each sub-group form a system. The group headquarters relies on a borderless core competitiveness (soft power) that can cross the industry boundaries, and the sub-groups form the industry core competitiveness (hard power), which will enable all walks of life of the group to reach the performance level and speed that can not be achieved in the case of single-player combat. Thinking has changed from three-dimensional to multi-dimensional, which is the highest level that enterprises can pursue and achieve. Edit this paragraph on how to own a good enterprise and how to own such an enterprise. In fact, entrepreneurship is a question of entrepreneurship and how to start a business. I very much agree with a report in the real-name forum of Starting a Business in China: American billionaire and oil tycoon paul getty predicted that the most promising business model in the 2 1 century should have the following characteristics: 1. Everyone engaged in this business is an independent businessman, not working for others. 2, your enterprise must provide products and services with broad market prospects, rather than a special product, looks very distinctive, but the potential market is very small. You should guarantee your products and services, so that your customers can buy them with confidence and can buy them again and again. The products and services you provide must be superior to competitors and have their own core competitiveness. You must reward those who make contributions and follow the principle of more work and more pay. The success of your career must be based on helping others succeed. It is a win-win or even win-win business mechanism. Then the purpose of enterprise management is to pursue the maximization of future value. I think we should focus on the first to third stages of starting a business. That is, what are the components of the industry's core competitiveness: 1, entrepreneur team 2, brand communication 3, product technology 4, marketing 5 and customer service? The above part is solved by innovative business model. Early stage of starting a business: In addition to considering the long-term prospects, we should also face practical problems. It is the question of how such a company can make the fastest profit. Profits depend on excellent products and marketing strategies. Entrepreneurial enterprises rely on the static sales force of a single product, which is particularly important for entrepreneurs. Because at the beginning of the business, there was neither advertising support nor brand effect, and there was no market environment with high customer awareness-customers could only be conquered by static sales force. Discussion on the design points of the static sales force model of a single product. For example, I invented shower gel and want to start a business with this product. If I want to promote the marketing of beauty salons, then you have to understand the ideas of beauty salon owners. They face customers every day and know best what kind of products have the static sales power of a single product. No wonder a boss gave me good advice. No wonder kazuo inamori discovered the secret of "opening the well of wisdom and releasing infinite wisdom": "Tao". The answer to the question is always on the spot. When a person devotes himself to product research and development with indomitable enthusiasm, he will often hear the "whisper of products" and find a solution to the problem through thorough examination and listening. Just like Apple, I just want to make the greatest product. For an entrepreneur like me, it is still necessary to imitate, extend, reorganize and innovate. Finally, until the greatest business model is invented, it is necessary to unite many people's minds and financial quotient. In addition, after long-term marketing practice, the original titanium brand has made great efforts to build an indoor environmental protection and health industry with non-traditional market characteristics and an electronic network promotion and application platform under the new economic conditions, with high efficiency. Therefore, in order to succeed, an entrepreneurial team must be formed. The biggest headache is the formation of the entrepreneurial team. No matter how good the products and ideas are, the business model formed by the best ideas will ultimately be realized by the team. If this problem is not solved, you will never have a team and never reach the third stage of starting a business. The reality is that most enterprises can only stop at the second stage of starting a business, which is why your business is always inseparable from your boss, and you will be paralyzed as soon as you leave the business. So it's not easy to make money, and it's even harder to make it all the time. In other words, it is difficult to be a successful B as an entrepreneur. Why? Because it is to create a system and a new business model, and many entrepreneurs don't even know what a business model is. Don't think making money is a successful entrepreneur. Think about the mobile phone company that once made a profit of more than one billion, and now it suddenly loses 500 million to 600 million. This is why we should study virtual economy, business model innovation and channel construction. According to statistics, 90% of new enterprises will die within five years. Rich dad said: starting a business is like jumping off an airplane without a parachute, and then playing an umbrella in the air, hoping it will open before landing. If the umbrella falls to the ground before it is built, it will be difficult to climb on the plane and jump off. Editing this paragraph sometimes does not guarantee success, and the collapse of the career has already begun before the start of the career. First, plan the prospects in advance, which means that the most important job for entrepreneurs is to design their business well before starting a business. I started my own business for the first time and made full preparations. It took me a year to become the sales champion of 1992 company from a salesman. Later, because I was the champion, many new salesmen wanted to learn from me. I learned how to manage people when I took my apprentice, and later I naturally became a manager and vice president. Later, in 1995, I started my own business, just changing the company's signboard. The staff are ready, the team is set up, the sales volume is increasing, and the success of my career will come naturally. Now many students have no personal connections, because the accumulated work experience and team management experience are naturally easy to fail in starting a business. Entrepreneurship is not only done by you alone. You must be a good teacher and have the ability to lead the team to achieve results, and some people will do well by themselves, which is not good for them to teach and educate people. Such people are not suitable for starting a business. The key to starting a business is the ability to create a team. Designing an enterprise before starting a business means the grassroots-excellent employees-good teachers-good leaders-bosses. This is the safest road map for an inexperienced person who has just left school to start a successful business. Many people, especially those under the age of 30, think that success means being their own boss and making money. In fact, as a man, the chances of success before the age of 30 are as much as those of failure in the future. The difference is that before the age of 30, most people think that success is always smooth sailing, but in fact, after success, they will realize the old saying: it is difficult to start a business, and it is even harder to keep it. Second, the winner should know when to escape from the lessons of failure. Sometimes in life, you must know how to stop. This is a painful lesson of failure, because it is impossible to stop after success. What you want is to grow and develop. That heroic feeling sometimes makes you feel that as long as you work harder, the whole world is at your feet, and then mistakes will haunt you like a demon and make you want to stop. Finally, only after experiencing failure can you understand that if you find yourself in a dead end or going astray, you'd better bravely admit it. A real runner is a person who can't escape just because of one thing. Looking back on the failure of the second venture, I was impetuous, and the sales team was successfully established, but it was not step by step. Although I have developed more than 20 franchisees in a short time, it is natural to fail because I neglected the products and the design of business model. Third, grow from failure. Failure is the best teacher, and you can learn the most from it. Lesson one, people who have no entrepreneurial experience and only money can never be members of your initial entrepreneurial team. Lesson 2: Venture capital is just icing on the cake. You must first set up your own system, which is profitable and has a good subject for speculation. Your financial statements can also explain the profit expectations of your system. The role of venture capital is to cash in your enterprise's profit expectation in advance. You can receive the profits of your enterprise after 5 years or even 10 years. If you think that venture capital is to help you in time, you are all wet. The third lesson, you must have your own profitable products that can open the market at the beginning of your business. I quite agree with marketing guru Li Tian's point of view: Entrepreneurial enterprises rely on the static sales force of a single product, which is particularly important for entrepreneurs. Because at the beginning of the business, there was neither advertising support nor brand effect, and there was no market environment with high customer awareness-customers could only be conquered by static sales force. It must be a good product to conquer customers by static sales force. Lesson 4: Innovative business model The business model is a set of methods about how to establish an enterprise and profit from it, which is very critical. If you want to make sure that you can earn the first pot of gold in this project by selling products at the beginning of your business, the design of business model is to make the enterprise profitable forever and develop sustainably. Only in this way can you achieve financial freedom and retire early. You can enjoy freedom, independence and wealth. You can contribute to the world like other successful enterprises. For those who want to start a business, becoming an entrepreneur is a journey, a journey that continues. Entrepreneurs must keep learning new things to reach the stage and level you want to work hard. Edit the classification of entrepreneurial projects in this paragraph (1). Conceptually speaking, entrepreneurial projects are divided into traditional entrepreneurship and emerging entrepreneurship. Emerging business, such as the popular personalized video store, is a thousand yuan investment project. All you need is a small printing machine and related materials, plus a computer, printer and digital camera, and you can open a personalized video store. (2) In terms of methods, entrepreneurial projects are divided into industrial entrepreneurship and network entrepreneurship. (3) From the perspective of investment, entrepreneurial projects are divided into non-capital entrepreneurship, small capital entrepreneurship and high-value entrepreneurship. Small businesses have personalized digital images such as crystal projects, thermal transfer projects, PVC card projects, magic stone paintings, personalized photo albums and three-dimensional panoramic paintings. These projects have small investment and low threshold, which are suitable for early entrepreneurs to start their own businesses. (4) From the way of view, entrepreneurial projects can be divided into joining entrepreneurship, experiential training entrepreneurship and entrepreneurial plan to guide entrepreneurship. Start a business and join a chain organization, such as a digital image chain organization with cultural personality on the other side. The so-called psychological quality refers to the psychological conditions of entrepreneurs, including self-awareness, personality, temperament, emotion and other psychological components. As an entrepreneur, his self-awareness characteristics should be self-confidence and autonomy; His character should be strong, persistent, decisive and cheerful; His mood should be more rational. Most successful entrepreneurs are not happy for things or sad for themselves. Physical quality The so-called physical quality refers to good health, abundant physical strength, vigorous energy and quick thinking. The start-up and management of modern small enterprises is arduous and complicated. Entrepreneurs are busy with work, long hours and great pressure. If they are in poor health, they will not be able to undertake the heavy responsibility of starting a business. The knowledge quality of entrepreneurs plays an important role in starting a business. If entrepreneurs want to think creatively and make correct decisions, they must master extensive knowledge and have a multifunctional knowledge structure. Specifically, entrepreneurs should have the following knowledge, make full use of policies, act according to law, and protect their legitimate rights and interests by law; Understand scientific management knowledge and methods to improve management level; Master the scientific and technological knowledge related to the industry and the enterprise, and rely on scientific and technological progress to enhance competitiveness; Knowledge of market economy, such as financial accounting, marketing, international trade and international finance. Ability and Quality Entrepreneurs should at least have the following abilities: ① innovation ability, ② analysis and decision-making ability, ③ foresight ability, ④ adaptability, ⑧ employing ability, ⑧ organization and coordination ability, ⑧ social ability and ⑧ motivation ability. Of course, this does not require entrepreneurs to have all these qualities before starting a business, but entrepreneurs themselves should have the awareness and practical actions to continuously improve their own quality. Ways to improve quality: first, by learning, and second, by transformation. If you want to be a successful entrepreneur, you must be a lifelong learner and remoulder. Professor Rucker of Harvard University once said: "Entrepreneurship is a very tempting thing for most people, and it is also a very challenging thing. Not everyone can succeed, and it is not as difficult as imagined. But anyone who dreams of success, if he knows that starting a business requires planning, technology and creativity, then success is not far from him. "Edit the six key elements of entrepreneurship in this paragraph.