1. Promote national fitness as a national strategy and support the sports industry as a green industry and a sunrise industry.
2. By 2025, the per capita sports ground area will reach 2 square meters, and the number of people who regularly participate in physical exercise will reach 500 million.
3. Accelerate the decoupling of sports industry associations from administrative organs, and entrust public services and solutions suitable for sports social organizations to sports social organizations.
4. Support the professional development of coaches and athletes.
5. Develop sports industry according to local conditions. Support the central and western regions to make full use of the unique advantages of natural resources and develop the sports industry with regional characteristics. Support the development of sports industry with ethnic characteristics in ethnic minority areas.
6. Take football, basketball and volleyball as the starting point. Formulate medium-and long-term development plans and venue facilities construction plans for relatively backward football projects, and vigorously promote campus football and social football.
7. Build a 15-minute fitness circle in urban communities, and the coverage rate of new community sports facilities will reach 100%. Achieve 100% full coverage of public sports and fitness facilities in towns and administrative villages.
8. Ensure that students participate in sports activities for at least one hour every day.
9. Actively promote the opening of public sports facilities at all levels or low fees. Accelerate the opening of sports facilities such as enterprises and institutions to the society. School sports venues should be open to students after school hours, and accelerate the opening of school sports venues to the society.
primary mission
(1) Innovating institutional mechanisms.
Further transform government functions. Comprehensively clean up the relevant regulations that are not conducive to the development of the sports industry, cancel unreasonable administrative examination and approval items, and all areas that are not explicitly prohibited by laws and regulations are open to the public. Cancel the examination and approval of commercial and mass sports events, speed up the reform of the national comprehensive and individual sports event management system, make the event catalogue public, and actively introduce social capital to undertake sports events through the market mechanism. Relevant government departments should actively provide services for the holding of various activities. We will promote the separation of administrative agencies, government enterprises and management offices, speed up the decoupling of sports industry associations from administrative agencies, and entrust public services and solutions suitable for sports social organizations to sports social organizations.
Promote the reform of professional sports. Broaden the development channels of professional sports, encourage qualified sports to take the professional road, and support the professional development of coaches and athletes. Improve the professional sports policy system, expand the social participation of professional sports, encourage the development of professional alliances, and gradually improve the maturity and standardization level of professional sports. Improve the corporate governance structure of professional sports clubs and accelerate the construction of modern enterprise system. Improve the decision-making mechanism of professional leagues and give full play to the main role of clubs in the market.
Innovate the operation mechanism of sports venues. Actively promote the reform of venue management system and innovation of operation mechanism, introduce and apply modern enterprise system, and stimulate the vitality of venues. Promote the integrated mode of venue design, construction and operation management, and organically combine the functional requirements of the games with the comprehensive utilization after the games. Encourage the main body of venue operation and management to realize large-scale and professional operation through brand output, management output and capital output. Improve the complex operation ability of large-scale stadiums, expand the service field, extend the supporting services, and achieve the best operational benefits.
(2) Cultivate multiple subjects.
Encourage social forces to participate. Further optimize the market environment, improve policies and measures, speed up the flow of talents, capital and other factors, optimize the allocation of resources such as venues, and enhance the attractiveness of sports industry to social capital. Cultivate and develop multi-form and multi-level sports associations and intermediary organizations. Accelerate the construction of sports industry trade associations, give full play to the role of trade associations, and guide the development of sports goods, sports services, venue construction and other industries. Create a sports trade exhibition platform, and do a good job in sporting goods, sports culture, sports tourism and other fairs.
Guide sports enterprises to become stronger and better. Implement brand strategy, build a number of well-known enterprises with international competitiveness and independent brands with international influence, support advantageous enterprises, advantageous brands and advantageous projects to "go global", and enhance the scale and level of service trade. Support the development of sports training, planning, consulting, brokerage and marketing enterprises. Encourage large-scale fitness clubs to operate in cross-regional chains, encourage large-scale sports events to fully develop the market, and encourage large-scale sporting goods manufacturers to increase investment in research and development and fully tap brand value. Support a number of small and medium-sized enterprises with market potential.
(3) Improve the industrial layout and structure.
Optimize the industrial layout. Develop the sports industry according to local conditions, build a number of sports industry bases that conform to market rules and have market competitiveness, establish a coordinated development mechanism between regions, and form a benign interactive development pattern of the sports industry in the East, West and China. Expand sports industry clusters such as the Yangtze River Delta, the Pearl River Delta, Beijing-Tianjin-Hebei, and the west side of the Taiwan Strait. Support the central and western regions to make full use of the unique advantages of natural resources such as rivers, lakes, mountains, deserts, grasslands, ice and snow, and develop sports industries with regional characteristics. Support the development of sports industry with ethnic characteristics in ethnic minority areas.
Improve the industrial structure. Further optimize the structure of sports service industry, sporting goods industry and related industries, and strive to increase the proportion of sports service industry. Vigorously cultivate sports services such as fitness and leisure, competition performances, venue services and intermediary training, implement excellent sports service projects, and support local construction of a large number of excellent sports clubs, demonstration venues and brand events. Actively support the innovation and development of sporting goods manufacturing industry, adopt new processes, new materials and new technologies, improve the quality level of traditional sporting goods and improve the scientific and technological content of products.
Grasp the potential industries. Taking football, basketball and volleyball as the breakthrough points, we will accelerate the development of collective projects with wide popularity, high attention and large market space, and promote the in-depth development of the industry. Formulate medium-and long-term development plans and venue facilities construction plans for relatively backward football projects, and vigorously promote campus football and social football. Take the characteristic projects such as ice and snow sports as a breakthrough to promote the popularization and improvement of fitness and leisure projects. Do a good job in ice and snow sports planning, guide social forces to actively participate in the construction of a number of ice and snow sports venues, promote the prosperity and development of ice and snow sports, and form new sports consumption hotspots.
(4) Promoting integrated development.
Actively expand the format. Enrich the content of sports industry, promote the integrated development of sports and pension services, cultural creativity and design services, education and training, and promote the development of sports tourism, sports media, sports exhibitions, sports advertisements, sports movies and other related formats. Taking sports facilities as the carrier, we will build an urban sports service complex to promote the comprehensive development of sports, housing, leisure and commerce.
Promote the combination of exercise and health. Strengthen exercise guidance, popularize "exercise prescription" and give full play to the positive role of physical exercise in disease prevention and fitness. Vigorously develop sports medicine and rehabilitation medicine, actively develop sports rehabilitation technology, and encourage social capital to set up various institutions such as physical fitness testing and sports rehabilitation. Give full play to the unique role of traditional Chinese medicine in sports rehabilitation and advocate the development of fitness consultation and conditioning services.
Encourage interaction and tolerance. Support financial, real estate, construction, transportation, manufacturing, information, food and drug enterprises to develop products and services in the field of sports. Encourage the research, development, manufacture and marketing of wearable sports equipment, sports fitness guidance technical equipment, sports functional drinks, nutritious health food and drugs. Where conditions permit, make special plans and guide the development of outdoor camps, hiking and cycling service stations, car camps, aviation flight camps, boat docks and other facilities.
(5) Enrich market supply.
Improve sports facilities. Governments at all levels should, in combination with the development of urbanization, make overall plans for the construction of sports facilities, rationally lay out, and focus on the construction of a number of small and medium-sized stadiums, public fitness activity centers, outdoor multi-functional stadiums, fitness trails and other facilities that are convenient for the people and the people. Revitalize existing resources and transform old factories, warehouses and old commercial facilities for sports and fitness. Encourage social forces to build miniaturized and diversified stadiums and fitness facilities, and the government will support them by purchasing services. Build a 15-minute fitness circle in urban communities, and the coverage rate of new community sports facilities will reach 100%. Promote the implementation of farmers' physical fitness project, and realize the full coverage of public physical fitness facilities in towns and administrative villages 100%.
Develop fitness and leisure projects. Vigorously support the development of fitness running, race walking, cycling, water sports, mountaineering, shooting and archery, equestrian, aviation, extreme sports and other projects that the masses love and have room for development. Encourage local governments to develop characteristic sports industries according to local natural and human resources, vigorously promote traditional sports such as martial arts, dragon boat and lion dance, support the development of traditional sports of ethnic minorities, and encourage the development of leisure sports suitable for the characteristics of the elderly.
Enrich sports events. Focus on the competition performance industry and vigorously develop multi-level and diversified sports events. Promote the development of professional events and create a number of attractive international and regional brand events. Enrich amateur sports events, hold sports competitions widely in various regions and organs, enterprises and institutions, schools and other units, and guide and support social forces such as sports social organizations to hold mass sports events. Strengthen exchanges and cooperation with international sports organizations and other professional institutions, and actively introduce international boutique events.
(6) Create a fitness atmosphere.
Encourage daily fitness activities. Government agencies, enterprises and institutions, social organizations, schools, etc. We should implement the system of rest and fitness, and advocate fitness for one hour every day. Encourage units to create conditions for workers' fitness. Organize the implementation of "National Physical Training Standards". Improve the national physical fitness monitoring system, provide physical fitness testing services for the masses, and regularly publish national physical fitness monitoring reports. Effectively guarantee physical education class class hours in primary and secondary schools, encourage the implementation of students' extracurricular sports activities plans, promote young people to cultivate sports hobbies, master more than one sports skill, and ensure that students spend no less than 1 hour in school every day.
Promote the open use of venue facilities. Actively promote the opening of public sports facilities at all levels or low fees. Accelerate the opening of sports facilities such as enterprises and institutions to the society. School stadiums and gymnasiums should be open to students after school, and effective measures should be taken to strengthen security, speed up the opening of school stadiums and gymnasiums to the society, and regularly open the situation to the public. Improve the utilization rate of farmers' sports fitness engineering facilities.
Strengthen the publicity of sports culture. Various media at all levels set up columns to popularize fitness knowledge, publicize fitness effects, and actively guide the broad masses of people to cultivate sports consumption concepts and habits. Actively support various forms of literary and artistic creation on sports themes and promote sports culture. Carry forward the Olympic spirit and China sports spirit, and practice the socialist core values.