Unlike other product types on the Internet, there will be enough target customers all over the country to promote and publicize, but gyms are different. The distance is too far, which will greatly limit the enthusiasm of gym members to participate and exercise.
Therefore, under the restriction of geographical and actual conditions, the promotion of gyms has great limitations.
1 type is the most common one.
Every gym has related leaflets, and there may be related group calisthenics class schedules, or some signboards such as venue introduction to attract customers.
This way of on-site promotion needs more manpower, and the nearby residential office area is the object of promotion.
The second kind. On the premise of having a certain membership base, it will be introduced.
After the number of members reaches enough commitment, the gym needs to try its best to improve the service and actual experience of members and make them feel better and better. At this time, he will introduce some of his friends and colleagues or some people nearby to do card exercises.
The third kind. Online publicity.
As mentioned above, online publicity will be more limited, because everyone in our mobile phone faces a different circle of friends, which exists all over the country. This kind of promotion can only play a certain role in attracting customers to friends or colleagues near him.
This is similar to the above introduction, but it is still slightly different.
Moreover, we can also increase the flow of our gym through some free open classes and attract more customers to participate.
The fourth point: fixed-point advertising.
There are many ways to advertise, because the population density in China will be higher. At this time, there are still many potential customers who are not very clear about the existence of a gym.
Therefore, we can cooperate in nearby office areas, shops and restaurants to launch some advertisements, which can better attract some interested customers.
Well, that's my personal opinion. I hope they can help you.