Case 1: monthly income100000! Yueyang 22-year-old beauty is a bit fierce in starting a business.
? Internet plus? With the landing of "Government Work Report", relying on the network to achieve innovation and realize the transformation and upgrading of public services and traditional industries has become a hot topic in the streets. ? Internet plus? It not only promoted the industrial upgrading, but also stimulated the huge employment population. Implementing it on ordinary people is an unprecedented opportunity for entrepreneurship and development.
Recently, the reporter chatted with Yueyang girl who earns hundreds of thousands of dollars a month. Wechat business? The story behind it, see how the little girl changed? Boss Xiao, at 9: 00 am on April 10, at No.2705, Block A, Tianlun City, a nearly 100-meter-long studio was filled with necessary office supplies and a separate bathroom. Parcel? . Three girls with an average age of only 2 1 are busy packing goods to be sent to all parts of the country. ? New products are on the market today, so the shipment is relatively large. ? According to the boss's novel doing WeChat business, there will be 1 every month. Twice? New product launch conference? Sometimes there are special offers, so there are quite a few dedicated fans. The new product she said refers to the Chi brand clothing she founded on 20 13. Although this independent design brand has only been established for two years, it has already paid attention to her with Internet marketing. Fan group? More than ten thousand people.
? You must have a dream, in case it comes true. This is a word that Wei Jun often talks about. Influenced by the family business environment, she dreamed of doing business since she was a child. ? I studied financial management in college and hope to start my own business in the future. ? In 20 12, at the age of 20, she went to Nottingham University as an exchange student. During her study, financial knowledge filled her head every day, reading books, reading newspapers and watching the world, so that her inner entrepreneurial dream inspired her heart all the time. 20 13 she went back to Ningbo for further study and made a decisive decision? I want to start a business! ? Small business idea, coming? Fierce, surgery? Without consulting with his family, Meng plunged into it and groped step by step with his own ideas.
Because she had a special preference for clothes since she was a child, she tried to use clothes? Clear the way . However, if you want to join a brand, hundreds of thousands of joining fees are really unaffordable and impossible for young people who just started. Designer? So she decided to start her own brand. Make a brand? Tall? She chose to register in Hong Kong. ? At that time, the main consideration was brand image and brand market value. ? But the problem is that individuals who register clothing brands in Hong Kong must take the brand route of independent designers and be authorized by certified accounting firms in Hong Kong. Yueyang's accounting firm has not set up a branch in Hong Kong, so it is definitely impossible to register in its hometown.
The first problem of starting a business is before us. However, in the Internet age, young people have their own methods. By typing on Baidu search engine? Hong kong accounting firm? Words, such as strips of relevant information immediately jumped out. After careful comparison and selection, I chose a well-known accounting firm in Shanghai. Only three days later, the children who have never been to Shanghai in the future sent the personal ID card, proof of address, application form, trademark pattern and other materials needed for registration as required. Four months later, she inadvertently received a registration certificate from Hong Kong. ? This speed and convenience really surprised me. The internet has solved a lot of troubles for me. ? After completing the relevant formalities, she began to look for the source of the cloth. ? Because the cloth making industry in Hangzhou is developed, the cloth is of high grade, and it is close to Ningbo, so I will take Hangzhou as the starting point of my career. ?
Finding a garment processing factory is also very troublesome. Although there are many factories producing clothes in Hangzhou, the orders are hundreds of thousands. ? At first, I was afraid to make a move. A style can be customized up to 20 pieces, but it is difficult to find a suitable processing workshop for such an order. ? My foot runs fast and breaks every day, and I don't know how many times I got lost in the alley of Hangzhou. The last small workshop was moved by her efforts and promised to cooperate. In this way, Wei Jun Jr. started a business while studying and ran in Ning Hang. ? I often have to catch the high-speed train at 4 am, and sometimes I have to run four times a week to deliver the goods on time. ? Although tired, I have gained a lot. ? I didn't make any money in the first six months, and I lost my rent, but it's enough to learn a lot of clothing knowledge and business experience. ? With this tenacity, Wei Jun Jr. devoted himself to his career after graduation, right? Headquarters? Move back to Yueyang. The conditions are just there, but if you want to run a Taobao shop that relies on the Internet, you can't do it without hard work.
20 14 June, the small choice uses a name called? Fun vending machine? Weibo to marketing. ? This Weibo fan has more than 165438+ million, mainly forwarding some beautiful pictures, which are generally concerned by girls. ? So, she had a private chat with the blogger and sent her a Taobao link and related information. After the blogger's review, the two parties signed an advertising agreement. What's the use? Crown? Weibo promoted advertisements, which made Xiaoyue get a reward. ? The click-through rate of my Taobao shop has risen rapidly, ranging from 300 times a day, and the style of clothes has received rave reviews. The turnover of the month earned 30 thousand yuan. ? After tasting the sweetness of Weibo's marketing, she continued to look for business opportunities. At this time, Sohu. Com shopping website? Watermelon. com？ Come to me.
? We sell our products on their websites and attract more customers with the influence of the platform. We have to give the website 15%-30% commission when we sell a dress. ? This mode of cooperation is called B2C, which is abbreviated as B2C in Chinese. Business to customer? That is, using the internet to provide consumers with a? Online mall? . Like a traditional shopping mall, a stable website has a huge shopping group, stays open for 24 hours, and has a complete payment system and credit guarantee system. After all, a person's energy is limited, and a person will still be tired after fighting for a long time. Wei Jun Jr. also used WeChat to attract some agents. ? These agents are my old customers. After I posted the recruitment information in the circle of friends, they enthusiastically joined. ?
She introduced that in just half a year, the number of agents has grown to 26, of which 4 are physical stores. Wechat agents are different from agents in traditional industries, because they don't need to purchase goods and facade, so there is no obvious risk. Wei Jun Jr. said that her agent Tommy, a junior in Wuhan, became her agent three months ago? Offline? . Every morning, Tommy only needs to reprint photos or related links with her and post them in the WeChat circle of friends. If she successfully sells a dress, Tommy can earn 65,438+00%? 15% commission.
? Agents don't have to spend time on marketing, so they don't exist? Stockpiling? Phenomenon. ? In short, there is no cost, just send pictures. But the premise is that the agent must have a certain circle of friends. At the beginning of this year, George W. Wei Jun cooperated with a collection store in Shenyang Xindi Sunshine Department Store. The so-called collection store refers to the collection and sale of goods of multiple brands in a storefront of 300- 1000 square meters. This is similar to a cosmetics store in a department store. It uses a venue, but it is sold separately.
The relationship between a store and a brand is not a berth lease, but an agent or agency. ? The advantage of cooperating with the collection store is that it is equivalent to opening a physical store without spending money. Don't worry about the facade decoration and sales staff. We only provide goods, of course, this is also calculated on commission. ? Xiao's contract with this general store was also completed through the internet and telephone, and he has never been to Shenyang so far.
? At the beginning and end of each month, we will mail orders and lists, of which integrity is particularly important. ? This collective store chooses an independent design brand like her. Talking about the reasons, she said that now more and more young people don't like hitting shirts and pursue unique personalities. Most brands have similar design styles, such as O 'Ashley and Five Plus, Moanco and Gloria, so minority brands are popular instead. ? It is Xiao who has played a combination boxing in Internet sales, and the business is booming all the way. In recent months, she has sold more than 400 pieces of clothes every month and earned hundreds of thousands of dollars a month. Although everything seems to be going smoothly, practical difficulties keep appearing. ? It is really difficult for a person to start a business, such as buying fabrics in unfamiliar places, bargaining with the boss, and finding a rental house to find a factory by himself, but I think this is inevitable, and the biggest difficulty is marketing. ?
At first, Xiao didn't know how to market. She stares at the trading information on the computer page every day and sighs at the finished products piled up behind her. Urgent! Urgent! Urgent! Later, through continuous learning, she seemed to find a way. ? First of all, I accumulated popularity through marketing in Weibo. Although it earned 30 thousand, it actually lost money except for the cost and advertising fee. ? She thinks it is a big problem to put advertisements in the right place and at the right time. If you invest rashly, no amount of money will sink into the sea. ? Customers should know your advertisement in time. If they don't advertise for a while, they may choose other businesses and even stop paying attention to you. ? It's like watering flowers. Only by constantly supplementing nutrients and water can plants thrive. So this year she plans to plan marketing well, although it is still a groping.
Through the Internet, she searched for a Weibo red man who is not only suitable for the brand style, but also popular as a model. ? This method is fast, wide in scope and relatively high in price. ? For gymnastics, I chose two satisfactory clothes styles, asked them to take ten photos, and then the other party reprinted them in Weibo. The advertising fee is fourteen thousand. ? Although I think it's expensive, I have to reluctantly agree for publicity. ? She said helplessly. Fortunately, it is quite effective. Since the advertisement was put on March 26th, the number of fans in the store has increased by more than 3,000, and more than 100 clothes have been sold. ? But she also said that advertising marketing must be accurate, and the investment must be directly proportional to the production scale. Liu Yuanlong, director of the Overseas Torch Entrepreneurship Service Center, also admitted that e-commerce focuses on research and needs a model of energy input and team promotion, otherwise it will be easily eliminated. The real promotion needs at least 2 million yuan. So there is a saying in the industry that 85% of e-commerce is a failure, and deep thinking is often more important than diligence. Yi, an associate professor and doctor at Hunan Institute of Science and Technology Institute of Economics and Management, also said that entrepreneurs should make good use of this? Internet plus? Financing facilities provided (venture capital, crowdfunding, microfinance, etc.). ) should be better used to solve the funding problem? Internet plus? Combine with traditional industries (cross-border) to find entrepreneurial opportunities.
Case 2: Yueyang post-80s? Eat food? Cheng kaituo talents
Listening to his past experience, I knew that this is a master who can toss and turn. After graduating from college, Luo worked as a teacher for a while and also worked as a chain restaurant in Shanghai. Later, in order to cope with the boom of real estate, he also founded his own real estate company in Yueyang. However, these work experiences and the road to entrepreneurship will always make him feel far from his dreams.
He said that he was immature, uncertain and did nothing for a long time. Until he sold vegetables on WeChat, more and more friends trusted him and made him particularly satisfied. The more I trust him, the more he wants to do things well. Luo, born in 1982, is the busiest time for him and his wife from 10: 30 to 5: 00 pm every day. He runs around the road and delivers food to local customers who order food. When they go home, they have to pack packages for customers in other cities across the country and mail the food they ordered the day before. In Luo's view, this kind of life is full and happy, although it is very hard, because after years of experience, he finally realized the doubts in his heart. Eat food? My dream: to establish a nostalgic food brand Baling Liangpin, which belongs to young people born after 1980s and 1990s.
The origin of dreams
Like too many post-80s generations, Luo completed a series of standard life processes such as going to college, graduating, getting married and having children, buying a house and buying a car. Perhaps many people think that he should enjoy a simple and happy life, but unwilling to be mediocre, he is always ready to move, and Luo has not stopped looking for his dream.
In recent years, the aging post-80s generation has set off a wave of nostalgia, from toys they played as children to cartoons they watched, from idolize to songs they sang, from textbooks they read to favorite snacks. In this environment, Luo also began to re-examine himself and explore his original dream. By chance, when he tasted a bag of chicken juice given to him by a friend, he was moved by the same old taste for more than 30 years, and then his dream suddenly became clear: to find the original handmade food of his childhood and share it with the post-70s, 80s and 90s.
The counterattack of eating goods
Do as you say! Luo finally found the exit of his dream. He traveled all over Yueyang and surrounding cities, tasted a lot of delicious food, and finally decided to start his own business with 160-year-old Hunan and Jiangxi people as the starting point. Luo feels that in today's era when food problems are constantly touching people's sensitive nerves, we must adhere to the classic original taste of pure manual and old technology, and as always, we must adhere to no addition, and we must be the healthiest and reassuring snack brand. With its unique product flavor and product positioning catering to consumer groups, the first batch of 80' s quality dried snacks in Romania were quickly snapped up, and many buyers were enthusiastic about booking orders. In addition to local customers in Yueyang, his food has also become popular online. Word of mouth of WeChat friends circle has spread, and everyone is vying for reservations. When he was busy, Luo didn't stop developing. He keeps digging up more kinds of nostalgic handmade food all over the country. So far, in addition to five classic foods such as dried chicken juice and plain cakes, 28 star products such as desserts and cakes have been added. Every product is his trial and error, he personally tastes it, and he personally selects it, just to let everyone who receives the delicious food get not only the satisfaction on the tip of the tongue, but also a kind of satisfaction from the heart.
The blooming of dreams
Now, where's Luo? Zero good products? Sales are getting better and better, and more and more people book every day. Gradually become a well-known brand of online handmade original food. To his surprise, many? Eat food? After tasting it with friends, with great love for classic original food, I was moved by the simple dream of the brand founder and became the agent of Baji Liangpin. Here, like Luo, they also found their own stage and realized themselves? Eat food? Dream!