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First, give play to the "five advantages" and promote the prosperity of urban culture.

First, give full play to humanistic advantages and shape the spirit of Shiyan. Shiyan has a long history and culture, rich humanities, Shennong's indomitable sense of exploration, Nu Wa's dedication to mending the sky by refining stones, and Qu Yuan's lofty sentiments in singing canglang, all of which have left us precious spiritual wealth. Shiyan has a unique Wudang Taoist culture, pursues the highest realm of "harmony between man and nature" and advocates the spiritual concept of "Tao and nature", which provides important enlightenment for the scientific development of Shiyan. Shiyan immigrant culture has far-reaching influence. Both the pioneering spirit brought by ancient immigrants and the competitive consciousness and open concept brought by the flow of modern advanced productive forces have left rich cultural nourishment for the development of Shiyan. We will take the shaping of humanistic spirit as the primary task, give full play to humanistic advantages, create the spirit of Shiyan, further stimulate the pride and sense of responsibility of the people in the city, gather strength for the development of Shiyan, and use the power of culture to gather development strength.

The second is to give full play to brand advantages and create Shiyan business cards. Wudang Mountain, the world cultural heritage, Danjiangkou, the water source area of South-to-North Water Transfer Project, and China Automobile City are the most unique and attractive advantageous resources in Shiyan culture. Famous mountains, Xiushui and Automobile City have a profound historical and cultural imprint and a distinctive flavor of modern civilization, which contains both great economic value and great cultural value. Starting with culture, we will further enrich the cultural connotation of the "three business cards", enhance the cultural value of the "three business cards", give full play to the advantages of Wudang culture, Hanshui culture and automobile culture, inject more rich cultural literacy into Shiyan's economic and social development, and enhance the development increment with cultural increment.

The third is to give full play to regional advantages and enhance the image of Shiyan. Shiyan is located between Qinling Mountain and Bashan Mountain, on the bank of Hanshui River, which is the buffer zone between the mountains and plains in central China. It is the geographical dividing line between the north and south climate, with famous mountains, aura of water and natural advantages of ecological culture. Shiyan is located at the intersection of Xi, Chongqing and Wuhan economic circles. It is also the core plate of the "Golden Tourism Circle" in Xi, Chongqing, Three Gorges, Wudang Mountain, Gulongzhong and Shennongjia. It is about to form a "five-in-one" traffic pattern of railways, waterways, aviation, highways and national and provincial highways. It is a transportation hub and a golden place for cultural tourism in the adjacent areas of Hubei, Henan, Shaanxi and Chongqing. Shiyan is the dividing line of Qin Chu culture and the meeting place of Qin Chu culture. It is rich in folk culture and is the first choice for cultural development. It is necessary to make in-depth research, scientific planning and careful layout, further lay a good cultural card in regional development, and use the "soft power" of culture to create the "hard power" of development.

Fourth, give full play to basic advantages and accelerate cultural development. In recent years, we have improved the functions of the municipal library, art troupe and gymnasium with the mode of multi-input, transformed the Henan Opera Troupe into an art theater, relocated the municipal art school, and successively built a sports center, a museum, an art gallery, a swimming pool, a fitness center and a badminton hall, with an additional construction area of more than 50,000 square meters. Shiyan cultural infrastructure is becoming more and more perfect, urban functions are becoming more and more complete, and citizens' life satisfaction is constantly improving. With the goal of creating a national civilized city, it has won the titles of National Garden City, National Ecological Construction Demonstration Zone, China Excellent Tourism City, National Top Ten Greening City, National Advanced Garden City, National Sanitary City, Livable City and Safe City for five consecutive times. In recent years, relying on "Wudang International Tourism Festival", we have continuously improved the level of cultural activities, enhanced cultural influence, and increased cultural exchanges with foreign countries. A number of famous cultural works, such as "Ask Wudang" and "After Obtaining the Imperial Examination", have added cultural charm to Shiyan. Shiyan culture, radio and television, newspapers, social sciences, literary and art circles and other cultural institutions have also made great progress, accumulating strength for cultural development. We are confident that we can further clarify our goals, integrate resources, promote the accelerated development of Shiyan culture according to the situation, and promote the "acceleration" of development with the "acceleration" of culture.

The fifth is to give play to strategic advantages and build a core sector. Seize the strategic opportunity of the provincial party committee and the provincial government to build an "eco-cultural tourism circle in western Hubei", accelerate the construction of Shiyan eco-cultural tourism projects in an all-round way, and build Shiyan into the core plate of the "eco-cultural tourism circle in western Hubei". Focusing on "Fangling Cultural Circle", at present, the city has launched a large number of cultural tourism construction projects. Among them, a number of projects such as "Wulong River Eco-tourism" in Yunxi, "Shuanglongxia Geopark" in Danjiangkou and "Qinglong Mountain Dinosaur Park" in Yunxian have been completed. Intensify project competition and construction, and develop more cultural and eco-tourism resources. At the same time, we will continue to organize and implement the cultural "five projects benefiting the people" promulgated by the state in recent years, and create an "opportunity period" for development with the "opportunity period" of culture.

Second, highlight the "three characteristics" and build a famous cultural city.

First, highlight the characteristics of "inheritance" and let Wudang culture go global. Wudang Mountain is a world cultural heritage, Taoism is the state religion of China, Wudang Wushu is one of the two schools of traditional Wushu in China, and Wudang culture is the treasure of traditional culture in China. Let Wudang culture go to the world, we must play three cards well: First, play the card "Ask Wudang". Establish "China Wudang International Taoist College" to strengthen the study of Wudang Taoism; Strengthen the construction of Wudang Taoist association and expand the scale of Taoist priests living in the mountains; Study the "pilgrim culture", strengthen the Taoist cultural atmosphere, and enrich the unique cultural core of "Wen Wudang" with world influence; The second is to play Wudang martial arts. Take the etheric origin, focus on internal skills, focus on communication, and take Guangda as the goal. Go out, please come in, and make Wudang Kung Fu famous all over the world. Run Wudang magazine well and lead the research of Wudang Wushu to go deeper; Run "Wudang Kung Fu Troupe" well and build a first-class martial arts performance group in China; Adopt incentive mechanism to support Wushu training; Promote martial arts practice and Wudang Wushu. The third is to lay a good publicity card. Continue to carry out high-end publicity with the theme of "Wudang goes to the world and Shiyan embraces the future"; With first-class planning, first-class team and first-class level, we will create a number of outstanding literary works with Wudang imprint and expand Wudang cultural influence.

The second is to highlight the "openness" feature and let the automobile culture lead life. Automobile is a symbol of industrial civilization, and "car+people = life" is the soul of automobile culture. Shiyan was built by cars and prospered by cars. This is a city built on wheels. The spirit of openness, enterprising and creativity accumulated by "automobile" and the indomitable and progressive material characteristics of industrial civilization provide us with a huge space for building automobile culture. Building the automobile culture capital is our cultural goal of building China Automobile City. To achieve this goal, we should promote it from three aspects: First, we should create the "China Automobile Culture Festival" and set up the "China (Shiyan) Oriental Charm Automobile Model Competition". Transforming traditional culture with automobile culture, realizing concept renewal and activity renewal; The second is to establish an urban cultural identification system, with cars as the symbol, to enhance the automobile cultural atmosphere and make the name of the automobile city louder; Third, set up "Motown Citizen Car Day" to publicize automobile culture, educate citizens from automobile knowledge to urban cognition, and enhance their understanding of automobile art culture, automobile exhibition culture, racing culture and automobile creative culture. On this basis, guide people to know the "starting point" culture of Dongfeng, and form a brand-new cultural ecology of people in Motown, feelings in Motown, entrepreneurship in Motown and happiness in Motown.

The third is to highlight the characteristics of "diversity" and let Qinba culture shine. Shiyan is the intersection of Qin culture, Bashu culture and Central Plains culture, and it has gathered many cultural forms such as ancient culture, Book of Songs culture, Qin Chu culture, Taoist culture, exile culture, water culture, farming culture, Nuwa culture and dragon culture. The characteristic culture with rich cultural forms is the precious spiritual wealth of Shiyan and an important resource in the modernization process of Shiyan. We should make full use of these resources, accelerate the development and prosperity of Shiyan culture, and provide more powerful spiritual motivation and cultural support for the development of Shiyan. Focus on creating three areas: First, create a "folk culture specimen area", which integrates folk customs, folk songs, folk stories and folk crafts, and make Shiyan area a treasure house of folk culture in China through excavation, rescue and protection; The second is to build a "landscape culture demonstration zone" represented by "Taiji Lake", "Peach Blossom Garden" and "savage valley", to find the cultural roots from the landscape history, to give life to the landscape from the cultural discovery, and to make the Shiyan landscape full of beauty; The third is to create a "Han culture protection zone", focusing on Han folk songs, protecting the remains of Han culture, exploring the source of culture and enhancing cultural value.

Three, the implementation of the "six major projects", building a strong cultural city

Implement the "Cultural Achievement Project". The "Decision on Promoting the Great Development and Prosperity of Shiyan Culture" was issued, which clarified the objectives of cultural development, strengthened the responsibility for cultural development, increased cultural investment, established the concept of cultural achievements, planned, implemented and assessed cultural development simultaneously with economic and social development, and established a cultural accountability system. The goals of Shiyan culture construction in the next five years are: to cultivate and shape Shiyan spirit, so that Shiyan spirit will become the spiritual motivation and spiritual support of all citizens; Create Shiyan cultural identification system, select Shiyan image propaganda language, refine Shiyan city image logo, create Shiyan city image propaganda sculpture group, and create Shiyan cultural landmark buildings; Realize the goal of building a "national civilized city"; Strengthen the construction of cultural undertakings, build Shiyan newspaper group and Shiyan radio and television group with operating income exceeding 100 million yuan, and build Shiyan entertainment group; Enrich the cultural life of the masses, prosper the press and publication, and promote the development of cultural industries. The main cultural indicators of the city rank among the top in the province, which has a great influence in the whole country and has a great radiation driving effect on the surrounding areas.

Implement the "Cultural Symbol Project". Make every effort to create the "Ten Commandments Spirit" and make it a spiritual driving force that recognizes the Ten Commandments and inspires people; Choose "Shiyan image slogan" to improve city awareness and citizen pride; Refine the "Shiyan city image logo" to enhance the modern consciousness of the city; Create a "Shiyan city image sculpture group" to enrich the cultural connotation of the city. Actively create conditions to build a number of cultural landmark projects such as Shiyan Grand Theatre and Northwest Hubei Media Building.

Implement the "cultural brand project". Continue to build the cultural brand of Wudang International Tourism Festival; Highlight key points, regional layout, and strive to build a "Fangling Cultural Circle" to make Fangxian a cultural highlight of the core plate of the eco-cultural tourism circle in western Hubei; Strive to create "Nuwa culture" and promote the development of Zhushan tourism; Efforts should be made to create "Zhuxi tea songs", closely combine the economy of tea villages with "tea culture", carry forward the advantages of folk songs, and create a new rural atmosphere with fragrant tea and sweet songs; Strive to create a "water capital culture" and show the cultural features of Danjiang; Strive to create "Hanjiang River Valley Culture" and reproduce the ancient human homeland in Yunxian County; Focus on creating "Qinba folk culture" and reinterpret beautiful Yunxi with culture.

Implement the "cultural quality project". Set up the "Shiyan Cultural Development Special Fund" to support major cultural projects and major cultural activities; Establish "Wudang Literature and Art Award" to reward the literary and artistic achievements of Shiyan; Actively encourage and support "quality production" and strive to win awards in national literature and art, radio and television, press and publication awards every year.

Implement the "Industrial Revitalization Project". Overall planning, step-by-step construction of Wudang Film and Television Cultural Park, Fangling Wangcheng Cultural Park, Shiyan News Media Park and National Intangible Cultural Park. While supporting the development of traditional cultural industries such as cultural tourism, news dissemination, entertainment and folk arts and crafts, we will actively cultivate new cultural formats and develop film and television creative industries. Establish Shiyan cultural industry project library and promote the construction of cultural projects. Promote the development of radio, television and newspaper industry in the direction of collectivization and diversification.

Implement the "cultural talent project". Continue to promote the "five batches" talent training project of propaganda and cultural system, increase training efforts, and encourage posts to become talents; Establish an incentive mechanism to cultivate top-notch talents; Do a good job in introducing and communicating, actively explore effective ways to combine the party-managed talents in the field of propaganda and culture with the allocation of human resources market, and unblock the channels for outstanding cultural talents to enter the cultural team; Explore ways to establish contacts and use talents outside the system, attract outstanding intellectuals and talents outside the system to participate in major cultural projects, and create conditions for them to contribute their intelligence; Create a good employment environment, strive to solve the problem that cultural cadres are difficult to communicate and have no way out, and fully mobilize and protect their enthusiasm and creativity.