Third-rate copywriting is like cold water, no matter how full it is, it can't satisfy your appetite.

Second-rate copywriting is like white steamed bread, which can fill your stomach but can't satisfy your appetite.

First-class copywriting is like a pig's hoof. It has muscle and flesh, can withstand chewing and has endless aftertaste.

Write a chewy copy. Because it is the antonym of "too quiet", "can't remember" and "no bright spot", it is the perfect combination of insight, keen thinking and word games. The "chewy" copy is not only novel, but also can always see through people's hearts, puncture some small shadows and make consumers feel that "you still know me". Next time I encounter a similar situation, I will think of you and have memories, thus enhancing my interest and goodwill towards brands and products. Copy with chewing head. Abstract description is too laborious, try it yourself first. If you wanted to write a copy for a gym, what would you do?

A copy: first-class fitness equipment, practice a perfect figure. Consumers: What is first-class, what is perfect.

B Copywriting: Exercise every day, decompress, lose weight, and shape consumers: I know all these.

C copywriting: When you are unhappy, it is better to shed tears than to sweat. Consumer: Recently, I had a small quarrel with my boyfriend for three days and a big quarrel for five days. Let's keep healthy.

Your weight 160 Jin, your sadness and shame are heavier than you. User: Fat people's life is too hard, so hurry to exercise.

Every time I stand in front of the mirror after taking a shower, I can't bear to put on my clothes. Netizen: My figure is not good-looking, and my figure looks good without wearing anything. Fitness is king.

Type A copywriting is very common, with extreme adjectives and meaningless escort. On the countless product details pages of Taobao JD.COM and the DM list all over the street, consumers have seen it many times, but they are like passers-by who disappeared after a short meeting, and they never reach their hearts.

Type B copywriters began to abandon the adjectives in the fog, talk to consumers about truth, and use simple words. However, in the era of information explosion, consumers have heard more truth than you have eaten salt. "I understand everything, but I am too lazy to move" is the reality. It is difficult to influence consumers' decision-making without cutting open the bloody truth.

C-type copywriting is more reasonable and insightful, and it also makes proper use of word games. Insight into the survival reasons behind "decompression, weight loss and shaping" in B-type copywriting. Every sentence has a scene and a sense of picture. Some writing skills are also used, such as comparing "sweating" to "tears", comparing the weight of abstract "sadness and shame" to figurative "160 kg" and comparing "washing" to