Today is an era of equality for all. Women can also leave home, or they can have their own careers and earn their own money and spend it. Therefore, it is a normal phenomenon for women to invest in entrepreneurship now. Share it with everyone below, I hope you like it! Welcome to read!

When the Internet era turned business into fair competition, China not only became the most active country in global entrepreneurship, but also made entrepreneurship a "gender-free movement".

"She Created the Age" has given hundreds of millions of women a brand-new lifestyle choice. They are no longer bound by the dogma of caring for their husbands and educating their children, and can choose another brand-new way to achieve their careers and realize their self-worth.

Zhihu is the largest knowledge content platform on the Internet in China, where a large number of women in the new era discuss topics about work, family business and entrepreneurship. They are eager to find the answer and direction on Zhihu.

There is no doubt that these female users are participants in Zhihu's growth step by step, and many "women" have found the answer and started their own business.

1February 12, the talk20 19 Global Women's Entrepreneurship Innovation Summit, hosted by Zhihu and co-organized by Amway as a strategic partner, kicked off in Beijing.

Zhang Ning, Vice President of Zhihu Strategy, Yu Fang, President of Amway China District, representatives of well-known enterprises, investors and female entrepreneurs gathered together to discuss how women can better start businesses in the era of "She Chuang" and point out the direction for them.

"In people-centered commercial times, women are naturally good at social and emotional marketing. They show their way of life and bring beautiful things to others. In the era when consumption determines production, women are born with a better insight into consumer psychology and always occupy an absolute dominant position. 」

Ms. Yu Fang, President of Amway China, won warm applause at the scene.

This era is the best time for women to start their own businesses. "They" are either pursuing independence and respect, realizing self-worth and social value, or for economic and financial freedom, but regardless of their motives, women's entrepreneurship is worthy of praise and encouragement.

And "they" who are good at excavating life scenes have also become the new favorite of the entrepreneurial craze in the Internet era.

They have a unique perspective, keen perception and delicate expression when solving problems.

Their warm and gentle personality is helpful to understand the emotional needs of consumers from the perspective of humanization and human touch, and to narrow the distance with consumers;

"They" are good at observing and discovering, aware of changes in details, and have a sharper sense of smell for the market;

They are experts in organization and coordination. They can systematically coordinate work arrangements, assign tasks, determine priorities and improve organizational efficiency.

……

However, along with the opportunities are challenges from all directions, such as physical strength, energy, family and career. And these challenges have been experienced by "them" who are on the road to entrepreneurship.

"I never thought about starting a business until I met Zhihu. Kuang Jing, the founder of the small realm cultural communication and an excellent respondent to Zhihu's film topic, was originally a "drifting north" like most people. Thanks to the convenience of the Internet, he started his own light entrepreneurial journey on Zhihu.

"Because I prefer communication and publicity, I started to start a business lightly and serve the entertainment circle. Faithful to her hobbies, she found her own entrepreneurial direction on Zhihu and successfully transformed into an entrepreneur.

For most female entrepreneurs, physical problems are a big shackle of starting a business.

In this regard, Luo, founder and CEO of 7 Minutes Financial Management, has his own solution:

"Physical problems depend on self-discipline. I work out every week, and when I travel, I will take my fitness clothes to the hotel to exercise. Usually I am very busy and tired. Sometimes I really don't want to get up on weekends, so I force myself to stand in the yard for a while and wake up. Just to maintain physical strength. 」

Luo believes that women's entrepreneurship needs courage and persistent physical strength.

On the other hand, it seems difficult to balance family and work, which has become the biggest problem for all female entrepreneurs.

Jennifer Ma Jin, the founder of Little Oasis Early Education, is also the mother of three boys. She gave the answer:

"The family, self, hobbies and careers of the new generation of new women can be completely integrated, which is also the fun of starting a business. 」

The ultimate solution to this problem is to give up the idea of balancing both sides and accept and integrate.

With the development of the times, more and more women begin to attach importance to the value of self-existence and long for independence.

Zhihu station's question "Why do more and more women choose to start their own businesses? How do women choose their own entrepreneurial direction? There are hundreds of successful stories about women's entrepreneurship, and they all have their own views on women's entrepreneurship.

"Because this is not only a fashion, but also an urgent need for women to realize themselves." -Li Xiaoer

"By starting a business, we can constantly cultivate our internal strength, make ourselves better and stronger, and experience more life possibilities." -Zhou Xiaoyu in a small restaurant.

"A short life should not only strive for survival, but also strive for ideals." -Lu Xixi

"They" include married stay-at-home mothers over the age of 30, working women who used to work nine to nine, and young newcomers who have just left the university campus. Nowadays, from the establishment of a company to personal marketing, the era of "starting her own business" has given "them" the opportunity to rediscover themselves and tap their potential, and they are no longer bound by life.

Ge Qinyong, a member of Amway Global Policy Advisory Committee, said at the scene: "I think the most important thing for women to start a business is to find the best balance between career and family. Ge realized the most humanized entrepreneurial model of "life is work, interest is career, and friends are partners" through the Amway entrepreneurial platform, which is both an entrepreneur and a livelihood.

Just as the Amway brand always advocates freedom, encourages innovation and embraces everyone's personality, the talented "them" are unique and charming, which drives the rise of women's strength and brings their personal specialties, interests and hobbies to the extreme on the platform of "her time".

Undeniably, a more open and diversified world makes women have more and more social space and play a more important role. They are realizing every respectable dream through their own efforts and growth.

? How do novices find their own entrepreneurial projects?

1, find the pain point

The pain point is the trouble you encounter in life, and then solve this trouble. You will find the pain point of the enterprise in the free profit model and become the just need of the enterprise. You can get applause if you like it, just follow!

2, looking for market segments!

Look for the blue ocean from the Red Sea, look at the big companies, see what they have not done, and cut into the market from this blank.

3, the field you are good at, or the skills you have!

To put it simply, a friend who used to make Maotai-flavor cakes made delicious cakes. I asked him how much he charged, and he said he wouldn't teach you the secret recipe of 3 thousand yuan, but only taught you to make cakes. Teach the secret recipe 6000 yuan. It's a pity that he didn't grow up. He just did it himself in the shop. In fact, he can get a franchise chain, which is very profitable. The basic students of the "free profit model" have only one recipe for making bread, which makes 6 10 branches popular all over the country.

4. Update or integrate resources on the existing basis.

Upgrade existing technologies or products, or build new projects through the integration of some resources.

5, product structure adjustment

Combine different products or different functions together.