Yao Ming has more commercial value than Jordan. In the 100 celebrity income ranking published by Forbes, a famous wealth media, Yao Ming, whose annual income was $32 million the year before last, saw its business value rise sharply under the global economic downturn. According to the latest statistics, Yao Ming's total income reached $52 million last year, surpassing Kobe Bryant and James for the first time, becoming the first person to attract gold in the NBA. Yao Ming's business empire is gradually taking shape. Yao Ming is likely to miss the NBA game in the new season due to injury. Compared with the Rockets, the loss of Yao Ming's absence may be greater for the whole league. After Yao Ming landed in the NBA in 2002, the whole league relied on Yao Ming's influence and gained a lot of economic benefits every year. In the celebrity income list published by Forbes last year, Yao Ming earned only $32 million the year before last, ranking behind Kobe Bryant and James, who earned more than $40 million. After this year's Forbes list was published, many fans felt that their eyes were wasted. In addition to Tiger Woods occupying the top spot in sports all the year round, Yao Ming earned $52 million in 2008 by virtue of his personal business value, surpassing Kobe Bryant and James in one fell swoop, becoming a veritable gold-sucking madman in the NBA today. It is worth mentioning that the total value of advertising contracts in Yao Ming is as high as $6,543.8 +0.5 billion. Compared with last year, Yao Ming's total income increased by 20 million dollars. Among them, Yao Ming's salary at Rocket this year is only $654.38+0.5 million, and the other $37 million mostly comes from some top global brands endorsed by Yao Ming, and the other part comes from Yao Ming's increasingly powerful business empire. In addition to the famous Yao restaurant in Houston, Yao Ming also expanded its commercial market last year, and has expanded its industry to websites, hotels and gymnasiums. In addition, Yao Ming also bought his parent team, the Shanghai Basketball Team. Yao Ming's success in commercial development, in addition to a strong "Yao team" and personal charm, the entire China market is the strong backing for Yao Ming's success. At present, Kobe Bryant and James, who are also global superstars, also came to China to participate in activities this year, just to get a slice of this huge market in China. There is no doubt that Yao Ming's commercial value will surpass that of Jordan Yao Ming, not only personally, but also from many people around him. Alexander, the owner of the Rockets, immediately rose from a small boss in an alliance to a rich man after he owned Yao Ming, and the Rockets benefited from Yao Ming and got a lot of sponsorship from China. From the first day Yao Ming landed in the NBA, the number of China fans who paid attention to the NBA began to increase sharply, and domestic reports about Yao Ming were also overwhelming. Soon, with the rise of Yao Ming's influence in NBA, the commercial value of Yao Ming is also expanding rapidly. The home of the Rockets has almost been "occupied" by China's sponsors. As long as Yao Ming is going to watch the game, there will be a large number of spectators grabbing tickets in advance. Zhang Mingji, the captain of Yao's team, told reporters yesterday: "The life span of athletes is limited, and Yao Ming's injury makes us even more nervous. In order to make Yao Ming's brand deeper and wider, we have adjusted Yao Ming's brand strategy since 2007. "Soon Yao Ming used his international star image to increase business development and investment in various industries, and gradually changed from an athlete to a' boss Yao'. In order to protect the name "Yao Ming", "Team Yao" applied for the registration of nearly 30 categories of "Yao Ming" brand names in China Trademark Office, including sportswear and sports shoes. In the future, the development and management of Yao Ming brands are in full swing. " We will create opportunities for him to form his own brand, and we will continue to strengthen this feature year after year. In addition, we will recommend learning opportunities to Yao Ming and persuade him to keep learning and improve himself. I don't think the commercial value of Yao Ming has reached its peak. He has a better social environment than Jordan and will definitely surpass Jordan in the future. "