In the actual oral customer service process, we summarized several forms of horizontal alliance: advertising exchange, platform promotion, public welfare activities interaction, resource replacement consumption and so on. Among them, the common form of horizontal alliance has the characteristics of "low cost, easy operation, high timeliness, wide reputation and deep interaction", which provides another marketing path that can be quickly replicated for dental institutions. The core of "br" oral horizontal alliance is to unite merchants with different levels and similar formats to interact, sign contracts and reach alliances. After meeting the corresponding requirements of most merchants, we will carry out marketing in an interactive form that conforms to the interests of most merchants, and at the same time integrate different customer resources owned by various merchants, and finally effectively use these customer resources to quickly establish a fixed customer group belonging to dental institutions!

For example, in practice, combined with the basic attributes of health care in dental institutions, we actively cooperate with neighboring commercial stores, children's photography, advertising companies and other enterprises and institutions. Taking employee welfare as the starting point, the corresponding free inspection and welfare distribution were carried out, which achieved good economic and social benefits; Based on local community service customers, we will enhance the brand influence in public welfare activities such as respecting the elderly and caring for the young, supporting the army and giving condolences, providing an excellent endorsement for the replacement of publicity resources with related community service businesses, and reaching a stable horizontal alliance and cooperation relationship in institutions with the same target groups such as children's training, beauty cosmetics, cinemas, gymnasiums and real estate. However, we should be soberly aware that the horizontal alliance of stomatology is different from other industries. As a medical institution, dental institutions have their special medical attributes and are the patron saint of people's life and health. In the eyes of many patients, the staff of the institution bring their own sacred aura. In view of this, we believe that the cooperation between dental institutions in the horizontal alliance must be accurate, and the authoritative image of dental institutions should be maintained in combination with their own brand positioning and marketing communication demands, and the brand image should not be damaged in order to obtain resources, which is not worth the candle.