Since the establishment of 1988, Wanda Group has formed a large-scale group with commercial real estate, residential real estate, cultural industry and high-end hotels as its pillar industries, becoming the largest real estate enterprise in China.

Wang Jianlin, chairman of Wanda Group, believes that the highest realm of life pursuit is spiritual pursuit, and the highest realm of enterprise management is business culture. Wanda has paid attention to the construction of corporate culture since its establishment, and has indeed accumulated a lot. Specifically, the main methods are as follows.

The boss attaches great importance to it

Wang Jianlin said that corporate culture includes boss culture or leadership culture. The boss's thinking, behavior and knowledge level will profoundly affect his employees. Of course, corporate culture is not entirely boss culture, but also needs to integrate ideological system, moral standards and many other things in order to truly upgrade to culture.

I am deeply influenced by the Confucian tradition, so I pay more attention to corporate culture, not only in enterprises, but also in practice. ? He said,? For example, I will take the lead in preaching corporate culture. At the president meeting of Wanda, there are several special studies on corporate culture construction every year. ?

institutional safeguards

The implementation of culture requires not only the attention of leaders, but also the system guarantee.

Wanda's system includes four aspects:

First, set up a corporate culture department to manage and implement Wanda's corporate culture work in a unified way. ? I'm afraid this is rare in real estate enterprises across the country. ? Wang Jianlin said.

The second is to run a monthly magazine and website. Although Wanda Monthly is not a public publication, its distribution share is relatively large, and it has become a distinctive monthly magazine in the industry. More than one million people visit our website every year. ? He said.

The third is to set up a year-end special commendation for corporate culture. Every year, Wanda Annual Meeting will give special recognition, not only to outstanding projects and companies, but also to outstanding employees of corporate culture.

Fourth, the Party Committee takes corporate culture as its central work.

The above aspects provide institutional guarantee for the formation and survival of Wanda culture.

Shede investment

How does Wanda make employees truly become Wanda people? We come to the conclusion that we should pay attention to training. ? Wang Jianlin said. Wanda spends more than 6,543,800 yuan on training every year.

First of all, pay attention to the training and learning of employees. Organize employee training for many times, including professional skills, culture and system. In addition, Wanda sets a theme every year, buys corresponding books and counseling materials according to the theme, and organizes experts to give lectures. At the beginning of each year, the company will recommend a book for employees to read, so that employees can write reading notes and promote learning. The recommended books are The Analects of Confucius and Emotional Intelligence Determines Destiny. Every July and August, Wanda holds a reading and speech contest. Its subsidiaries will organize employees to give speeches, recommend an outstanding representative to participate in the group speech contest, and finally compile the speeches into a book.

Secondly, establish a staff cultural activity center. In the early 1990s, Wanda took the headquarters building 13 floor as the staff cultural activity center, equipped with honor room, reading room, gym and so on.

Third, major activities to support corporate culture. For example, Wanda used 3 million as the exclusive co-organizer? The 4th China Reputation Forum? And supported it? The 5th China Reputation Forum? . The forum was initiated by the General Administration of Quality Supervision, Inspection and Quarantine of China and the China Consumers Association.

We enhance the enthusiasm of employees to participate in corporate culture construction in different ways, and pay attention to maintaining the diversity of corporate culture. ? According to Wang Jianlin, the company publishes a book "Wanda Tales" every year to fully show the spiritual outlook of employees. In order to communicate well within the group and enhance employees' sense of belonging, companies and groups hold many group activities every year, requiring all employees to participate.

Based on the above practices, Wanda has formed a distinctive corporate culture that adheres to honesty, dares to innovate, has a rigorous system, is brave in taking responsibility, cares for employees, and promotes the essence of traditional culture, laying a solid foundation for Wanda to become a century-old outstanding enterprise.