The number and operation of brand franchise stores can reflect the reproducibility of this project.

The operating conditions of franchise stores can also reflect the feasibility of the project, and more importantly, it can reflect the level of brand support, that is, whether it can help entrepreneurs successfully set up stores.

Discrimination criteria:

Investigate the number and survival time of headquarters franchisees.

Studying franchisees depends not only on the number of franchisees, but also on how many franchisees have survived and how long they have survived. Franchisees have been operating for a long time, indicating that this franchise store is definitely profitable. Some "quick recruitment projects" will have hundreds of entrepreneurs to join in a few months, but most of them will not live long.

Brand field trip: There are many brands in the gym. When choosing a brand to join, investors should not only ask for information about the gym brand from official channels, but also understand the reputation of the gym brand through the market. Of course, it is necessary to make a field trip to the gym brand. On-the-spot investigation can not only understand the strength of the brand, but also understand the development goal of the brand, the management model and business model of the gym brand and so on.

Matters needing attention in joining the gym

2. Market research is necessary: to join a gym, you need to know the local market and market demand, choose a gym brand with the same positioning according to market demand, understand the purpose of users coming to the gym to spend money, and understand the real needs of users, so as to determine the appropriate marketing plan.

3. Understand the curriculum of the gym: The gym has different curriculum for different user groups with different needs. Before investing in the gym, you need to know the different curriculum, the principles of these curriculum design and the goals that can be achieved through the training of this system, and be familiar with your own products, so that you can clearly explain it to users.

4. Understand the way of promotion: In this era, there are many channels for promotion, and the effect will be biased. Don't neglect the necessary promotion and publicity when joining the gym. In the early stage, it can be put into different channels, and in the later stage, through the comparison of data and effects, the appropriate promotion channels can be selected.

I hope my answer can help you!