Internet thinking 1. There is only one way to sell: give up.
Those who are not going to get a fitness card don't care what you say.
In order to convince these people, you may have to pay ten times or a hundred times the price.
If you spend ten times the price on others, you will gain ten times the possibility.
Beggar sales law:
Beggar: Grandpa, give me some.
Local tyrant: get out
Beggars don't feel sad or happy, and they don't look back, so they walk away and look for their next goal.
Get used to giving up and spending limited time on people who are worth it, so as to get the greatest benefit.
Behind giving up is careful calculation, judging people, risk cost, opportunity cost, income and sunk cost.
It takes a week to knock a customer to death, and it may lose a week's time and energy.
But if you find 20 customers in a week, maybe two or three of them can close the deal easily, three or four of them are worth following up, and the rest are all given up.
Therefore, the core of efficient sales is to increase the number of customers, which can lead to:
Internet thinking 2: all projects, traffic is king, supplemented by transformation, and speak with data.
For the gym, the flow is the number of customers = the number of visitors.
At present, most gyms mainly rely on bills to sweep the streets to get customers.
You know, there are usually two kinds of people on the street: those who work hard and are busy making a living and those who have nothing to do.
The characteristics of high-profit customers in gymnasiums are: obesity, curtilage and white-collar class.
Therefore, it is completely wrong and inefficient for gyms to get customers by sweeping the streets.
Internet Thinking 3: Determine customer goals, analyze customer portraits, and choose corresponding fish ponds.
What are the habits of the obese and homeless target population?
Online shopping, take-away, so place an order at the express delivery point; It is more efficient to let the takeaway brother add two or three pages of leaflets when delivering food.
White-collar workers are simpler. They place orders in the office building around lunch.
These are the ideas. Any gym, according to the characteristics of its existing customers, will find the most efficient away venue, and the number of customers will increase at least three or four times.
Ten times as violent.
From avenue to simplicity, everything can become a flow.
Don't limit your thinking, from social software to short video platforms to online shopping platforms, you can attract traffic.
Most applications have the functions of locals and nearby people; And each application has user characteristics.
As long as the method is proper and a member stays at home, it is easy for a member to find high-demand local customers of 10 one day.
Not to mention the more violent ones: online celebrity drainage, community fission drainage.
Any method has been thoroughly studied,
You can put the gym on location, and members are everywhere, red to purple.