Is Anta a famous brand?
Anta is a famous brand, which is one of the most famous sports shoes brands in China.
Anta Sporting Goods Co., Ltd. (HKEx: 2020), referred to as Anta Sports, is a leading sporting goods enterprise in China, mainly engaged in the design, development, manufacture and marketing of Anta brand sporting goods, including sports shoes, clothing and accessories.
Anta: Anta is a brand of professional sporting goods for the public, focusing on providing the most cost-effective professional sporting goods for ordinary consumers.
What brand is Anta?
Anta is a second-tier brand in China.
The most prominent feature of Anta's shoes is fashion and breathability. And the price of Anta is moderate. Its logo is also very conspicuous. It can give people a feeling of shining at the moment.
Li Ning is the first sports brand in China, and Anta has established a factory for more than ten years. Generally speaking, the quality of Anta is first-class. But not as tough as Li Ning brand. In recent years, Li Ning's product prices have gone straight to Nike and Adidas, so in terms of cost performance, Anta's cost performance is better. But Li Ning's "Bow" series products are beyond Anta's power. Anta should be behind Li Ning. 36 1, Xtep, kinglake, Guiren Bird and Hongxing Erke are not as good as Anta.
How about Anta's shoes?
There is something wrong with the quality of Anta products. On 20th/6th/10th/2nd, I bought a pair of leather sports shoes in Anta store. I wore it for about half a month. 165438+ 10. On October 7th, there was water leakage without degumming, off-line and broken bottom. 165438+1Go to Anta Store to report the situation on the evening of October 7th. The store refused to admit that the shoes were leaking for various reasons, and even accused my children of being dishonest and not telling the truth. A serious act of stealing a clock. The next day, I called Anta's official customer service, and the official customer service replied even more outrageous, saying that even water leakage was normal, that sports shoes were not rain boots and so on, and that most of their products were not waterproof. I almost fainted when I heard it. This company has no sense of responsibility for the quality of its products from the official to the store, which is normal. Isn't this self-deception? Anyway, consumers will only be fooled once. I will never buy any goods of this brand from now on. My children have bought this kind of leather sports shoes since childhood, wearing many brands, some of which are unknown and have never encountered such a situation.
It's really hard to complain. From 123 15 to the quality inspection bureau, from the quality inspection bureau to professional footwear inspection institutions. The three-guarantee policy of shoes is not explicitly stipulated, and no one is willing to accept complaints. It can only show that our country's product quality management can't be relied upon, and even law enforcement departments say it can't help. Finally, they have to find a * * * sunshine government platform. Fortunately, this platform really serves the people. Now, after many efforts, the administrative department for industry and commerce has officially accepted the complaint and is now investigating and handling it. It is still uncertain whether the rights protection is successful. But these efforts cost me a lot of time and energy, far exceeding the value of this pair of fake shoes.
I hope friends who read this post can also learn from my experience. Try to avoid such unpleasant things. Don't choose to deal with fake and inferior products. Eliminating products that are not suitable for nature with the laws of nature is also the best way to prove Darwin's survival of the fittest. The market has evolved, and most informants will not encounter such bad worries.
What grade does Anta belong to? Anta is a mid-range brand.
Anta, a brand in China, was founded in Jinjiang, Fujian, and is mainly engaged in the design, development, manufacture and marketing of Anta brand sporting goods, including sports shoes, clothing and accessories.
Anta is one of the most famous sports brands in the world. It has the highest market share in China, and its products are exported to many places overseas. With high popularity, top reputation and huge user base. Anta is generally moderate in price, neither expensive nor very cheap, but it is the first choice for Chinese people to choose sports products.
Development history
Anta was founded in 199 1.
1999 signed an Olympic champion Kong to build a brand.
In 2004, sponsored CBA enterprises ushered in a period of rapid development.
The first sports science laboratory in China was established in 2005.
It went public in Hong Kong in 2007 and launched ANTAKIDS strategy in 2008.
In 2009, Anta acquired Fila and began a multi-brand strategy.
In 2009, Anta signed a contract with the Chinese Olympic Committee.
In 20 12, it became the first in the sporting goods industry in China.
Retail transformation strategy 20 13 was launched.
Renew the contract with the Chinese Olympic Committee 20 13.
20 14 signed a contract with the gymnastics center.
20 14 signed an NBA contract.
20 16 has a breakthrough performance of craftsman spirit.
20 17 Anta celebrates its 10th anniversary of listing.
2065438+2008 cooperated with professional football club for the first time.
2065438+In February 2009, Anta Sports Consortium said that the offer to acquire AmerSports was approved by Mexico.
In March 2020, the Beijing Olympic Organizing Committee for the Winter Olympics successfully signed Anta as the official sponsor.
What brand is Anta? Anta is a mid-range brand. The most prominent feature of Anta's shoes is fashion and breathability. And the price of Anta is moderate. Its logo is also very conspicuous. It can give people a feeling of shining at the moment.
When it comes to the origin of Anta, others may not feel anything, but Fujian people should know that this is the brand of Quanzhou in this province. 1994, Anta's logo was first hung in front of a shoe workshop in Jinjiang, Quanzhou, Fujian. After more than ten years of development, Anta has developed into one of the largest marketing-oriented comprehensive sporting goods enterprises in China.
Anta's scientific research strength;
As early as 2005, Anta established the first enterprise technology center in China sporting goods industry. In order to make a pair of sports shoes suitable for China's feet, tens of thousands of China's feet data were collected irregularly.
Today, its R&D expenses have increased from 65,438+0% of the original sales cost to 5.8%. The design team comes from all over the world and has set up R&D centers in the United States, Japan and South Korea, applying for dozens of independent research and development patents every year. Self-developed elastic glue, easy bending, energy ring, flying weaving technology and other scientific and technological achievements have also become the most popular products for consumers.
What styles and series do Anta sneakers have? Anta is the leading brand of sporting goods in China, and its products are very cost-effective, so it is also loved by many people in China. So let's first understand the style of Anta sports shoes. What series of Anta sneakers do you have?
What styles do Anta sneakers have?
Anta basketball shoes: Anta basketball shoes adopt A-core damping technology, and A-core is the "magnetic core". The concept of "magnetic core" first put forward by Anta is unique in the field of sports shoes development in China, keeping pace with international high technology. Anta basketball shoes include Anta overbearing series, Anta Scola series, Anta CBA series, Anta cement killer series, Anta striker series and so on. Anta sports shoes: Anta sports shoes adopt Anta's unique "core technology", and the design concept of its sports shoes originates from the running consumer group aiming at professional running and fashion fitness, which conforms to the characteristics of this group's pursuit of professional performance and personalized fashion color. Anta sports shoes include Anta Xiangyun running shoes series, Anta arch running shoes series and Anta ultra-light breathable running shoes series. Anta leisure shoes: Anta leisure shoes mainly include Anta tennis shoes, Anta outdoor sports shoes and Anta comprehensive training shoes. Nowadays, the design of Anta shoes has added more fashion elements, which can better meet the characteristics of young people pursuing fashion to a great extent, and also make the sales of Anta shoes increase day by day.
What series of Anta sneakers do you have?
Anta's basketball shoes mainly include CBA boots series, that is, the CBA logo is on the tongue and insole. This series of shoes are mainly indoor shoes, and the soles are not wear-resistant when playing in the field; Furthermore, there are "3VS3" series and "Streetball" series. These two series of shoes are designed for playing outfield, and the soles are very wearable; There is also Anta's NBA star series, which was mainly the rocket star Luis. Scola and former rocket star Steven. Francis's boots are also designed for infield, and they are not wearable. Both the cement killer and the overbearing basketball shoes are sharp weapons in the outfield. The cement killer hasn't come out for years. Now Anta is mainly dominated by overbearing series. The latest shoe type of the overbearing series is the "overbearing 9th generation" launched by Anta in 2009, and there is also a "cement killer" low-cut basketball shoe, which may be the follow-up product of the cement killer. To say that Anta's best basketball shoes now are of course KT3. KT3 can be said to be the sublimation of KT2, which is closer to Thompson's style of play in performance, making the shoes super wrapped, and the domineering shackle can bring enough protection to the ankles.
What are the benefits of Anta sneakers?
Anta elastic rubber running shoes focus on "playing". Anta elastic rubber running shoes adopt the latest A-JELLY technology developed by Anta, namely elastic rubber technology. For a pair of excellent running shoes, breathability, comfort and durability are equally important. Are Anta's shoes good? From a scientific and technological point of view, it is a real professional, and the wearing effect adds points to the scientific and technological performance developed by Anta. The full-palm elastic rubber upper is made of streamlined trace materials, which is very light in weight, ensuring the permeability of the upper and enhancing the visual impact; The breathable mesh cloth is under the TPU support strip of the upper, which makes the upper design both breathable and stable.
What are the cushioning technologies of Anta?
A-Shock is often called "domestic power", and its appearance makes Anta no longer just EVA. In fact, A-Shock is also a special foaming EVA foam. But it is much softer than traditional EVA. Like Crazy 2.0, Youlong and KT3 hussars all adopted A-Shock cushioning technology. The midsole of Yaoguang 2.0 will deform a lot when it stops suddenly, even if it is covered with rubber, which shows the softness of this cushioning technology. However, the disadvantage of A-Shock is that it is not elastic enough, and it may have the same foot fatigue as wearing Boost. Flash technology can be said to be an upgraded version of A-Shock. The design of A-FlashFoam is inspired by "wormhole", which provides cushioning performance through the rapid shrinkage of FlashFoam particles and their rebound after reaching the limit. At present, KT4 has been equipped with this technology. But the problem with KT4 is that the softness is reached, but the elasticity is still not reached. Wearing it for a long time will cause the midsole to collapse. I believe Anta will improve its application in basketball shoes.