The hammer system will be combined with Konka to push the TV operating system, and SmartisanOS announced its imminent return after a long silence. Konka TV also released a countdown poster on the same day, and the hammer system will jointly push the TV operating system with Konka.

Hammer system will be combined with Konka to push TV operating system 1. 16 On April 6th, Konka TV released the Qvanxian Zhang countdown poster for the upcoming spring strategic new product launch conference of Konka APHAEA at April 6th 18 and 1 4: 00. From "we have some new ideas about interaction" to "a screen can still be n blocks! ? "Incredible, we boldly guess that" interactive, multi-screen and scene-based application "may be one of the core selling points of Konka's new cross-ecological species.

At the same time, Smartisan OS logo appeared on the countdown poster of the conference. One is a well-known domestic TV brand, and the other is a software operating system tycoon who is determined to innovate. The strong cooperation between the two parties will undoubtedly bring subversive changes to the multi-level operation functions of traditional TV, such as viewing, manipulation and scenes, enrich the functions of TV software operating system and realize a more personalized and free use experience.

At present, with the rapid development of mobile Internet, more diversified, flexible and rich scene functions are constantly emerging. Smartphones and tablets make the entertainment life of the public more colorful, which directly leads to a sharp drop in the TV operating rate. Relevant statistics show that in 20021year, the TV operating rate dropped to 27% and 7%.

The family entertainment status of TV has been constantly impacted, but on the contrary, because TV always has the advantages of immersive big-screen experience that mobile phones can't match, many non-movie-watching needs, such as games, fitness, shopping, online classes, etc., have begun to show signs in big-screen applications and are on the rise.

Therefore, for color TV manufacturers, if they want to regain the dominant position of TV family living room entertainment, they should not only rely on the patchwork of hardware parameters such as image quality, sound quality, configuration and appearance, but also develop corresponding products from users' iterative lifestyle and leisure consciousness. Last year, Konka launched the "screen projection expert"-the rotating smart screen series products continued to top the category, and opened the TV big screen with unique product form and experience innovation.

This time, the information contained in the countdown preheating poster of Konka TV's new product launch conference is even more exciting: has it achieved another breakthrough of "interaction, multi-screen and scene"? Will it completely subvert the original big-screen interactive logic and break the ecological boundary?

Moreover, it is closely related to Smartisan OS. What other aspects of Konka's new cross-ecological species are worth exploring? Judging from the information leaked at present, there is bound to be a unique software operating system at this Konka TV new product launch conference. We will wait and see what technical form can be presented in performance configuration and what effect can be achieved.

Hammer system will cooperate with Konka to push TV operating system 2. After the "True Reunification" was staged, it seems almost certain that Luo Yonghao will return to the science and technology circle. However, after Mr. Luo "turned over" with the live broadcast of goods, the acquired hammer technology fell into a state of struggle. Following mid-June last year 10, SmartisanOS released the "Hammer Forum Offline Announcement". After a long silence, SmartisanOS announced that it was about to return.

In a long article published on social platforms, SmartisanOS said, "Although we bid farewell to mobile phones for the time being, we have not stopped exploring innovative forms of SmartisanOS, nor have we let go of the pursuit of product experience." "Today, we occasionally need more roles in guest offices, classrooms and even living rooms, and a huge screen is ignored. It could have occupied an important position by virtue of its area advantage, but it could not play a role because of its single function and simple interaction. "

At the same time, Konka TV also released a countdown poster on the same day, with an attachment saying, "We have some new ideas about interaction." Combined with the obvious hammer technology logo added on the countdown poster of new product release, the new products of Konka and SmartisanOS are likely to be smart TVs.

Although SmartisanOS and Konka have not had any contact before, they actually have a basis for cooperation. As an established TV manufacturer, Konka now has to face not only the challenges from overseas giants such as Sony, LG and Samsung, but also the cross-border competition from mobile phone manufacturers such as Xiaomi, Huawei, Glory and OPPO, which also means the need to introduce strong support. SmartisanOS also needs to find a way out for itself. Yes, the position of SmartisanOS in ByteDance system is actually quite awkward.

After stopping the mobile phone business, I thought SmartisanOS would disappear silently in the long river of time like other participants who couldn't keep up with the pace of market competition, but I didn't expect SmartisanOS to disappear. In the past, based on the hammer mobile phone, the relationship between SmartisanOS and the former can be said to be a glory and a loss. After Lao Luo brought the hammer mobile phone into the trough, ByteDance took over the related technical assets and personnel of Hammer Technology for 300 million yuan, and the Xinshi Lab established on the basis of this team became its hardware intermediate platform.

In fact, ByteDance has never concealed his real intention of acquiring Hammer Technology, that is, based on the team's entry into the educational hardware market, the mobile phone business is only incidental. But the problem is, no matter the mobile phone business or educational hardware, Xinshi Lab is not doing well now.

So far, Reliance Lab has only brought two smart phone products, namely Nut Pro3 and Nut R2, and an expanded version of Smartisan TNT go, but the sales of these devices are not ideal. After briefly testing the mobile phone industry, ByteDance announced his withdrawal, and Xinshi Lab was merged into the education hardware team, and no longer developed products such as nut mobile phones and TNT monitors, which completely shattered Luo Yonghao's dream of "being the best mobile phone in the Eastern Hemisphere".

After losing the core carrier of smart phone, SmartisanOS has no place to use. According to ByteDance's vision at that time, with vigorous education, Xinshi Lab will become the team responsible for educational hardware. However, although educational hardware is hardware, it is essentially educational content based on hardware.

Throughout the current market, educational hardware products with good performance are basically national brands that have existed for many years, or sub-brands of various mature educational institutions. And to make matters worse, the strong supervision since last year has also led to a vigorous overall contraction of education. Today, the only educational hardware product that vigorously educates official website is the desk lamp.

So, what kind of state is SmartisanOS in now? After giving up the mobile phone business in ByteDance, Wu Dezhou, president of New Vision Lab, chose to leave. Zhu Haizhou, product manager of SmartisanOS who once wanted to "continue to explore opportunities for system innovation", also left OPPO. The departure of the two elders also made SmartisanOS almost lose his backbone.

That's not all, because SmartisanOS has always said that it will continue to provide services to users, whether it is to press the pause button of mobile phone business in ByteDance or to go offline in Hammer Forum afterwards. But this is "trouble". After all, in the past two years, the new stone laboratory behind SmartisanOS has not only failed to launch new hardware, but also needed to maintain old products, which means that it has become a pure cost department in the ByteDance system.

When the market is bullish, it is obviously harmless to maintain the reputation of cost departments like SmartisanOS, but now it is different from the past. The current situation in the Internet industry is that it is not so timely for major manufacturers to "gain weight and slim down" and "open source and reduce expenditure" and then maintain a team that can only earn face.

After the banner of "no idle people" of Internet vendors is set up, the SmartisanOS team naturally needs to find a place to realize its own value. Choosing to cooperate with manufacturers such as Konka is obviously trying to solve their embarrassing situation.

On the other hand, for traditional TV manufacturers like Konka, the intelligentization of products has become the mainstream, but the lack of relevant technical reserves has forced them to find partners. At present, the operating system of smart TV, like smart phones, is usually based on Google's Android system, so this is also the basis for SmartisanOS to develop smart TV system for Konka.

However, the operation of smart phone is mainly based on touch logic, while smart TV is based on voice and remote control, so it also means that the operating system of smart TV and the operating system of mobile phone can not be seamlessly connected, and it needs to be adapted to local conditions.

Moreover, no matter how controversial the hammer mobile phone itself is, as a ROM that appeared from 20 13 and continued until 2022, SmartisanOS' own design, one-stop operation, big bang and other functions are quite versatile, and it has withstood the test of the market and even become the fashion of the industry.

More importantly, SmartisanOS itself is "clean" enough, unlike MIUI or HarmonyOS system, which has the smart home ecology of Xiaomi and Huawei behind it, but the software has no ecology, so Konka does not have to worry that its products will be assimilated after using SmartisanOS.

As for what kind of "new species" SmartisanOS and Konka will create in the field of smart TV, they can only wait for the announcement in a few days. But I have to say, "the history of human-computer interaction has jumped many times, from keyboard and mouse to touch and then to voice." Why does TV have to endure cumbersome operations? " This statement is actually very reasonable.

Because the functional complexity of smart TV is several steps higher than that of traditional TV, and the main audience of TV is middle-aged and elderly users, there is indeed a certain gap between the interaction of smart TV and user groups, and this may be the problem that SmartisanOS wants to solve.

As an old fan who witnessed the rise and collapse of Hammer Technology Building, I just hope that the SmartisanOS team will not repeat the ghost plays such as "Long live Sister Li" and "You let me use TNT" at the Bird's Nest conference.

Hammer system will cooperate with Konka to push TV operating system. 15 On April 3rd, SmartisanOS officially announced its return and will launch new products soon. According to the official, although SmartisanOS has temporarily left the mobile phone, it has not stopped exploring the innovative form of the system and pursuing the product experience, and hinted that it may launch a large-screen device for educational or office scenes.

Then, Konka TV officially announced that it would hold a new product launch conference of Konka APHAEA spring strategy on April 18, and the logo of Hammer Technology also appeared in the poster. This new product is likely to be equipped with a new system developed by SmartisanOS for large-screen devices. A wild guess is Smartisan TV operating system.

As can be seen from Konka's poster, the positioning of this new product is a new cross-ecological species, focusing on new interactive ways such as voice. It can basically be guessed that it is an intelligent interactive TV product similar to a smart screen. The remote controller may cancel the traditional directional buttons, directly integrate voice buttons, or bring new interactive control methods, which is worth looking forward to.

Although the hammer mobile phone has completely faded out of the mobile phone circle, it still left a deep impression on fans. Hammer mobile phone sales may not be high, but the product design concept and SmartisanOS have a high reputation. Many people will brush a SmartisanOS for their mobile phones even if they don't buy a hammer mobile phone. The big bang, flash capsule and other functions introduced by Hammer Technology have also played a significant role in promoting the development of Android system today.

Nowadays, large-screen products such as TV are gradually becoming intelligent, but they are all based on Android magic system. The inherent shortcomings of Android system also exist on TV, and the interactive experience is even worse. Television can't be operated directly by touch like a mobile phone, and it is difficult to control it by the direction keys of the remote controller. Even if all brands are simplified at the system level to improve the convenience of control, the experience is still not good.

SmartisanOS has been doing very well in interactive experience, and many ideas and concepts are more humanized. I am really looking forward to the launch of this big-screen operating system, hoping to solve many disadvantages of the current big-screen equipment.

However, what is even more curious is whether SmartisanOS' announcement of its return means that Luo Yonghao will also return? Luo Yonghao said last year that he would return to the technology industry after paying off his debts, and he was optimistic about the AR/VR industry, but he did not make a clear statement. Recently, it is rare for Luo Yonghao to bring goods live in person. It is estimated that he is preparing for his new job. If Luo Yonghao returns to SmartisanOS, will the hammer mobile phone be reborn one day? There is also a chance to buy apples.