How to identify the authenticity of a group buying website? 1. Look at the background.
I think the most important thing is to look at the background of this group buying website or the background of its founder. For example, Kai-Fu Lee made a group buying website, which should be more credible. Now some group buying websites are backed by big websites, such as the comment group made by Dianping.com and the glutinous rice network made by Thousand Oaks. Of course, there is something wrong with the glutinous rice network, but overall, the website is still credible. If it is a group-buying website with neither fame nor background (whether these conditions are met or not can be known as long as many people search online), then I advise you to be careful.
Step 2 look at the goods
Nowadays, the group buying website is no longer a forum group buying form that relied on logistics in the past. Its concept is group purchase service, which enjoys the service with low marginal cost at a huge discount, and the group purchase website earns the discount price difference. Therefore, IT is impossible for traditional group buying IT, electronic and digital products to appear on group buying websites. If you buy an electronic product at a price of 50% off, there is definitely something wrong, because this kind of profit itself can't support such a big discount, and it is impossible for a group buying website to earn a discount difference.
Step 3 look at the evaluation
I bought something on the group buying website several times. According to my experience, I will pay more attention to what I bought before this website, how many people there are and whether the comments of netizens are good or not. The first two points are on the website? Group buying in the past? It can be seen that the strength of a group buying website can basically be judged from the level of merchants, the strength of discounts, the number of group buyers and the number of group buyers. If the products offered by a group buying website are generally discounted and only a few dozen people buy them at a time, then I won't buy anything on this website. What is the service quality and product quality of the merchants? Group buying in the past? I can't see it in the newspaper, but some websites have forums for complaints and comments. You can go in and have a look. If not, you can search this website in the search engine to see if there are any negative comments.
Step 4 look at word of mouth
If you doubt the quality of the businesses that provide products or services, go to Dianping. com, especially those in restaurants, hair salons, beauty salons and gyms.
5. Look at customer service
Arrange customer service on the group buying website and answer members' questions in the form of QQ, MSN, forum and telephone. See if the customer service has answered your questions well before, and sometimes you can even see some clues from your questions. If you really can't, ask yourself questions and feel the service attitude and efficiency.
6. Look at the price
There are many group buying websites in my browser favorites, but I usually just look around and rarely buy them, and I don't buy them above 50 yuan. I suggest that interested friends can also buy cheap things first, and verify the service and goods of a group buying website through several purchases.
7, see true and false
Because I have a lot of experience in online shopping for cosmetics, I mainly talk about the group purchase of cosmetics. Let's start with the price. I found that the cosmetics launched by some group buying websites are actually not lower than the prices of the same products purchased from abroad, so I feel that the water is relatively high. In addition, if you are not sure about the batch numbers of various brands of cosmetics, I advise you to be more careful. If you are brave, you can buy one to try. Don't forget to search online for the writing and meaning of the batch number. The batch number is wrong. It must be fake.