For the purpose of studying beauty, I think you can check the advertising language of some big brand companies:

For example: South Korea Aurora, wake up more beautiful you!

Chanel: Creating timeless classics, and so on.

The simple answer can also be:

1. Beauty function

The direct purpose of people's makeup is to beautify their appearance. If you use toner, you can shrink facial pores, make skin smooth and delicate, blush can improve skin color, eye shadow and mascara can increase the look of your eyes and so on.

2. Fitness function

Make-up is not only for beauty, but also for fitness. If you apply sunscreen, you can avoid the sun's irritation to the skin, the mask can promote the skin's metabolism, and the nourishing cream can provide nutrition for the skin and delay the skin aging. It can be seen that beauty and fitness are closely related.

3. Corrective action

Makeup can make up or correct facial defects. For example, a long face can be shortened by drawing a dark outline color on the hairline of chin and forehead. A round face is painted with outline colors longitudinally on both sides of the face to reduce the width of the face.