The informationization and intellectualization of hotels will become the highlight of new competition. With the popularization and application of computers in hotels, new technical platforms and new technical features are constantly emerging, and information systems suitable for domestic characteristics are slowly entering hotels, making hotel management systems enter a new development period. It should be noted that for first-,second-and even some three-star hotels, the construction and application of information environment is still in its infancy. Even for five-star hotels, the process of information management is far from meeting the needs of customers for hotels. The informatization level of domestic hotels is low, which greatly hinders the marketing expansion of hotels in the network era and affects the improvement of hotel management performance and competitiveness. How to build an information network to meet customers' needs has become an urgent problem for the hotel industry in China.

Keywords: hotel informatization gap construction

The hotel industry in China is maturing, and the price competition caused by the homogenization of market frequency is very fierce. With the development of the internet, people's demand level is constantly improving, and people begin to lack interest in simple material products. They expect to gain more extra experience, which requires the information construction inside the hotel to keep up with the trend of the times, arouse strong cultural shock of tourist groups, and form a stable and lasting attraction, thus ensuring that the hotel can effectively explore and occupy the market. First, the gap between China's hotel informatization application and foreign developed countries. Due to historical reasons, China's IT industry lags behind other developed countries, resulting in the development of other industries affiliated with IT industry also lagging behind developed countries. As far as the hotel industry is concerned, there are four main gaps. First, the concept gap Most hotel operators believe that hotels belong to the traditional service industry and mainly rely on renting rooms and beds to generate income. Usually, they regard investment informatization as the return on investment of indoor facilities, such as adding bathtubs or sofas, without linking informatization construction with its influence and improving the efficiency of hotel operation and management, and without integrating the value of informatization into the role of the hotel's own value chain in competition. In order to maintain a certain occupancy rate, increase operating income and maximize profits, hotels should first reassess their customer base. Although the travel team can enrich the occupancy rate, the discount rate is too large and other expenses of the guests in the store can be ignored, and the cash flow is very small. Business guests are relatively superior to tourists. Although most business guests stay in the form of individual guests and small-scale teams, the discount rate is far lower than that of tourists, and the other spending power of business guests in the store is far greater than that of tourists, especially business conference guests, which will bring considerable business income to the hotel's conference rooms, restaurants, multi-function halls, business centers and gyms. Second, the industry gap The hotel industry is a people-oriented labor-intensive service industry, and the IT industry is a technology-intensive industry. Because of this essential difference between industries, many IT companies try their best to sell the most advanced products, equipment or solutions to hotels. As a result, hotels usually pay a high price, but it is not satisfactory. The main reason is that technical functions are incompatible with hotel needs. At present, many management systems can't solve the key problems faced by hotels. There is no overall planning at the management decision-making level, so developers are led by the nose, and the interests between suppliers and hotels are inconsistent. Third, the lack of industry standards, the tourism hotel industry's understanding of informatization varies widely, and IT companies' fragmented solutions dazzle the hotel industry with limited technical standards and blindly invest in local projects. As far as the specific implementation of guest room network is concerned, there are ISDN, ADSL, XDSL, 802. 1 1 wireless network card, CableModem, optical fiber, twisted pair, etc. in terms of technology, while there are telecom, Netcom, China Unicom and mobile in terms of selecting network operators. As a hotel guest, there are requirements for network quality, but there is no fixed formula and no relevant industry standard for which hotel China Unicom and China Mobile should choose. Fourth, the service is not in place. Hotel is a service-oriented industry, which depends on the satisfaction of guests with various services to improve the occupancy rate and operating efficiency of the hotel. The implementation of hotel informatization means that the hotel has added a new service, namely information service. IT companies are responsible for planning and implementation, but usually do not undertake future services, because they are IT companies and do not belong to the service industry. However, if the responsibility for service falls on the hotel itself, can the hotel cope? It is not uncommon that the system can't fully play its role because the service is not in place. Who will provide information service for the hotel is a debatable question. Second, the informatization trend of China hotel industry. In the next few years, the competition between hotels will be mainly in the aspects of intelligence and informatization. In-store decoration, room quantity, room facilities and other quality competition and price competition will take a back seat. The development trend of hotel informatization is mainly divided into three application fields: one is to provide information technology for hotel managers and decision makers to grasp all aspects of hotel operation in time and accurately; The second is the information management and control technology of hotel operation to save operating costs and improve operating quality and management efficiency; The third is to provide information services directly to customers. First, e-commerce is the foundation of the hotel. In order to speed up the informatization process of hotel industry, we should first start with projects that can create or improve economic benefits for hotels. It is no longer difficult to establish a global hotel room reservation network system based on the Internet. Whether it is a group hotel, a chain hotel or an independent hotel, you can join the system and enjoy the global network room distribution system. The global network housing distribution system can be accessed through the Internet. So that travel agencies, conference teams and individual travelers can directly access the system through computers and get detailed information of a hotel, including the rental status of the hotel, and can immediately accept reservations and confirmations. Second, intelligent management "Intelligent hotel management" as a comprehensive concept has brought great changes to the management concept of the hotel industry. This change will gradually form a system covering data acquisition, information preservation, information processing and transmission control through continuous construction and development. The establishment of these information bases will become an important basis for hotel information management and office automation. The financial management system, personnel management system, purchasing management system and warehouse management system from the check-in and check-out of the front desk guests to the background will be connected and integrated with the intelligent management system to form a complete hotel information system. Third, an important part of the modernization of personalized service industry is to realize "personalized service". For example, the conference room of the hotel adopts videophone system, which can transmit images and sounds all over the world at the same time. The "permanent guest information base" accumulated and established based on customer management records the personal preferences of each guest. The intelligent control system of the guest room will wake up according to the information in the database. Because many people are used to adjusting the wake-up time according to the lights instead of the alarm clock, the new wake-up system will gradually open the curtains or enhance the lights in the room half an hour before the wake-up time set by the guests. Keyless door lock systems use fingerprints or retinas to identify guests. The virtual reality window provides the scenery outside the window selected by the guests themselves. The light outside the window, TV brightness, volume, indoor temperature and bathroom water temperature can be automatically adjusted according to each guest's preference. Three. Suggestions on the application of information technology in China hotel industry. Leaders should take the lead in hotel information technology. Leadership is the key. This is because informatization is a global work, and leaders must focus on solving major issues that are global, arduous and far-reaching. Informatization project is a first-class project, so is hotel informatization. Second, we should review the overall plan. Hotel informatization is a systematic project. From the perspective of development, hotel informatization still has a long way to go. For the demand of the current project, regardless of the future development plan, if the plan does not meet the business needs, it will not only cause repeated investment and waste, but also reduce the actual utility of the project itself. Therefore, hotel informatization should comprehensively consider business process reengineering, system design, product selection, project implementation and project supervision according to its own scale and objectives. And the industry management department will form an expert group to demonstrate and review the overall plan to ensure the feasibility and operability of the plan. Third, establish industry certification. Some IT companies do not understand the characteristics of the hotel industry, but sign contracts with many hotels for financing and other purposes, and make it clear in the room broadband contract that the property rights of the network environment do not belong to the hotel. Therefore, the hotel has no right to add any other applications in this network environment. In the future, the implementation of energy-saving control and intelligent monitoring in hotels will be hindered. In view of the problems mentioned above, IT is necessary to certify those enterprises that specialize in hotel informatization scheme, so as to ensure that IT companies engaged in hotel informatization can be professional and avoid detours in hotel informatization. Four. Establishing service standards For hotels, informatization is a tool, a means and a service. The service level directly affects the economic benefits and competitiveness of the hotel. Although there are a large number of senior technical talents in China at present, most of them are engaged in high-paying technical fields, while service-oriented technical talents at the service level are very scarce. Therefore, it is necessary to popularize the information knowledge of hotel employees. Four. Conclusion Enterprise informatization is the only way for enterprises, no matter which enterprise needs to introduce informatization step by step. These informationizations are not simply to electronize the existing business processes of enterprises, but to transform the traditional organizational structure, business processes and management systems of enterprises, reduce links and levels, improve work efficiency, speed up the speed and quality of information flow, speed up capital turnover, reduce operating costs, and make enterprises occupy the least social resources and produce the greatest benefits. The urgent task of the hotel is to improve work efficiency and management level. Today, with the ever-changing customer needs and more and more obvious personalized characteristics, the amount of information that hotels need to handle is increasing, but the response time is decreasing, and the application of information technology is bound to be deeper. Improving link efficiency, transforming the old overall model and providing more flexible response on the basis of integration are the main goals of hotel informatization at present.

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