Introduction and Employment Direction of Tourism Management Major 1 Business Training Objectives: This major trains senior professionals with professional knowledge of tourism management who can engage in tourism management in tourism administrative departments at all levels and tourism enterprises and institutions. Business training requirements: Students in this major mainly study the basic theory and knowledge of tourism management, receive basic training in tourism management, and have the basic ability to analyze and solve problems. Graduates acquire the following knowledge and abilities: 1. Master the basic theory and knowledge of tourism management; 2. Master the qualitative and quantitative analysis methods of tourism management research; 3. Have the basic ability to analyze and solve problems by using tourism management theory; 4, familiar with China's guidelines, policies and regulations on tourism development; 5. Understand the development of tourism; 6. Master the basic methods of literature retrieval and information query, and have certain scientific research and practical work ability. Main subjects: economics, business administration, main courses: management, microeconomics, macroeconomics, management information system, statistics, accounting, financial management, marketing, economic law, introduction to tourism, tourism economics, hotel management principles, tourism resources and development, and other major practical teaching links: including tourism industry survey and business practice of tourism enterprises, generally arranged at 10 week/kloc. Length of study: four years. Degree awarded: Bachelor of Management with similar majors: Business Administration and Marketing. After graduation, I mainly worked in travel agencies, tourist attractions, hotels, travel transportation companies, catering enterprises, star-rated hotels, hotels, entertainment services, catering and other departments to engage in operation management, front desk reception, outreach, foreman, public relations and other work. Introduction to Tourism Management Specialty and Employment Orientation 2. The salary and treatment ended on February 24th, 20 13, and the average salary of graduates majoring in tourism management was 377 1 yuan, of which the salary above 1000 was 1000 yuan. Recruitment requirements are for tourism management majors, and the salary given by the recruitment company is the most negotiable, accounting for 75%; Unlimited work experience is the most needed, accounting for 42%; College degree is the most needed, accounting for 47%. Employment Orientation Students majoring in tourism management can engage in tourism economic management and enterprise management in tourism administrative departments, travel agencies, tourist attractions, tourism consulting companies, tourism e-commerce enterprises, tourism planning institutions and theme parks after graduation. Or the self-employed in the tourism and leisure industry. Sales representatives, sales managers, telemarketers, reserve cadres, sales executives, account managers, sales assistants, salesmen, regional managers, customer service specialists, sales elites, sales directors, etc. Urban Employment Index The area with the largest number of employees majoring in tourism management is Guangzhou. The highest paid area is Yinchuan. Cities with more jobs are: Guangzhou [7440], Beijing [7269], Shanghai [6097], Shenzhen [5 125], Wuhan [400 1], Chengdu [3755], Hangzhou [3205] and Zhengzhou. Cities with relatively high employment salaries are Yinchuan [12499 yuan], Beijing [5066 yuan], Shanghai [428 1 yuan], Chengdu [4 107 yuan], Tianjin [409 1 yuan] and Xiamen. Ranking of similar majors Tourism management major belongs to the business administration category of management in professional disciplines, including the business administration category *** 17 major. Tourism management major ranks sixth in business administration major and ninth in the whole management major. Among business administration majors, those with good employment prospects are: marketing, accounting, human resource management, e-commerce, commodity sales, tourism management, financial management, logistics management, auditing, etc. Introduction and employment direction of tourism management major 3 The employment direction of tourism management major includes hotel management direction, travel agency management direction, scenic spot management direction, exhibition tourism management direction, catering management direction, leisure and entertainment management direction, tourism administration management direction and so on. As far as hotel management is concerned, there are currently 975 1 star hotels in China, which are in the transition period of hotel restructuring. More than 8,000 public-owned hotels will enter the market economy, the demand for hotel management talents will greatly increase, and the treatment of hotel managers is relatively high in the management. At present, the local managers of hotels in China are basically students from technical secondary schools and vocational technical schools who have engaged in hotel business and accumulated experience, and generally lack theoretical knowledge. Therefore, college graduates with certain experience are still more popular. According to relevant statistics, tourism management major ranks in the top three among the top ten majors with the best employment in China, which shows that the employment prospect of this major is very good. In today's society, the employment pressure is increasing, and under the big environment of adventureland, the graduates majoring in tourism management can be described as hot "talents". 1. The employment of tourism administrative departments must be through the way of obtaining civil servants. The specific process includes online registration, on-site registration, written interview, physical examination and list publicity. Employers include provincial, city and county tourism bureaus and their subordinate enterprises and institutions. The specific location of each unit depends on the needs. Please refer to the civil servant enrollment brochure of that year. 2. The functional departments of travel agencies are divided into: business department, planning department, reception department, tour guide department, outreach department and finance department. 3. The main business of the travel consulting company includes: outbound travel consulting, domestic travel consulting, travel agency, business investigation consulting, immigration study consulting, hotel reservation all over the country, travel (business) car reservation, conference and exhibition, travel consultant and tour guide training service. 4. Tourism e-commerce enterprise tourism is considered to be one of the industries with the strongest sensitivity to the Internet. Together with finance, software and online bookstore, it is called the four industries most suitable for online operation. It can be seen that tourism e-commerce enterprises have great potential. The main business scope of tourism e-commerce enterprises includes providing tourism information, booking hotels, air tickets, tourist routes and practical information retrieval of business tourism. For example, Ctrip.com is a well-known tourism e-commerce enterprise at home and abroad. 5. Graduates from tourism planning and planning institutions can engage in tourism planning and planning. Tourism planning agencies mainly include tourism development planning, scenic spot planning, tourism planning and other businesses. By 2007, there were 9 first-class qualification units of tourism planning in China, 54 with second-class qualification/kloc-0 and 62 with third-class qualification, covering all provinces, municipalities, autonomous regions and municipalities directly under the central government. In addition, there are some unqualified planning institutions. 6. Tourism marketing planning enterprises In recent years, emerging tourism marketing planning enterprises have expanded from the marketing planning work of the original travel agency business department to the independent tourism market, which is a new tourism industry generated by the new division of labor in the development of tourism. Business includes marketing planning of tourist attractions, large-scale tourism performances, large-scale tourism activities, tourist routes and tourist destinations; Also engaged in the organization and marketing of exhibitions. They are the bridge between tourism demand market and tourism supply market, providing tourists with tourism consumption products and their combinations (entities and information), and providing consumer groups (entities and information) for tourism products and tourism destinations; In recent years, the popularity of some large-scale tourism products in the market is not unrelated to the operation of tourism marketing planning enterprises, such as the impression of large-scale live song and dance Liu Sanjie. As a new tourism marketing planning enterprise, its business volume is huge and its personnel are capable. Employees are required to have higher academic qualifications, understand the development status of tourism enterprises, understand the trend of tourism consumption, have higher communication and immediate response ability to market changes, and have good team spirit and integrity. Most tourism marketing planning enterprises have e-commerce business. 7. Graduates of tourist attractions can engage in the management of tourist attractions. According to the Report on the Development of Tourist Attractions in China in 2005 by the National Tourism Administration, as of June 5438+ 10, 2005, there were about 20,000 tourist attractions in China, including 140 1, national key scenic spots 177 and national nature reserves. There are 306 demonstration sites for industrial and agricultural tourism, including 3 1 natural and cultural heritage sites listed in the World Heritage List. Tourist attractions have constituted half of China's tourism industry. These scenic spots are all over the country, and any kind of tourist attractions is a way out for employment. Many tourist attractions have created good employment opportunities for tourism and leisure management majors. 8. Theme park graduates can engage in the management of theme parks. Theme parks are divided into paradise type, folk type, historical type, concentrated landscape type, science and technology type, etc. The types of parks are Happy Valley, Sea World, Ice and Snow World, etc. There are folk culture villages, ethnic culture villages and so on. Historical types such as Song Cheng in Hangzhou, Tang Cheng and San'guo City in Wuxi; Guangxi's promised land, Xanadu, and paradise. Window of the World, splendid china and other concentrated landscape types. Dinosaur Museum, Space Science Center and other scientific and technological categories. 9. Graduates of tourism and leisure clubs can engage in the management of golf clubs, fitness clubs, rock climbing clubs, beaches, desert sand sliding clubs, bars, KTV and other entertainment places. In addition to the above-mentioned traditional clubs, small and medium-sized clubs, "houses" and "bars" have appeared in some large and medium-sized cities or tourist destinations, such as pottery clubs, batik bars, fishing clubs and cooking clubs.