Perhaps most gyms will face some operational difficulties now. You can make a lot of money from the blank market in the early stage of operation, but it is more difficult to maintain the store operation in the later stage, especially if you have opened a store for two to three years. It seems that most of the resources have been developed by us, because most gyms are in the form of annual cards and three-year and five-year cards, and the late renewal rate is extremely low, so you can only rely on the performance of private education to maintain your operation. At present, most gymnasiums are highly commercialized, paying more attention to sales than services, and the cost of private education is high, which most members can't afford ... All kinds of reasons lead to poor member experience and low purchase rate of private education ... gymnasiums are difficult to operate.
Of course, there are many reasons why gyms can't operate for a long time, and this is only part of it. Since this operation mode can't make the gym profitable for a long time, we can upgrade it on this basis. I am particularly optimistic about the business model of healthy sports gyms, and I would like to share it with you here. Health sports abandons the traditional annual card management mode, caters to the development trend of new retail with the mode of self-consumption and not oversold (savings mode), and adds intelligent elements (intelligent hardware+intelligent management software) to fundamentally solve the common problems of traditional gymnasiums. The gym has been unable to make a sustained profit because customers only bought it once and stopped buying it. "That is to say, after a customer buys it once, he can keep buying it. The fitness model of "healthy sports" has added more new profit points, and the commodity value is exchanged in real time. This "fragmented payment" operation mode meets the pain point of users' "low decision-making cost" in fitness consumption. Let the gym truly achieve sustainable and profitable development!
When the fitness industry also belongs to the service industry, the service of employees is the basis of promoting the secondary consumption of gymnasiums, so the core of the health model is "people-oriented". There are too many details. Friends who are interested in discussing each other can leave a message or directly consult the health sports and fitness management company, hoping to help you ~ ~